In this episode of *Soul Leaders*, Mills dives into the world of attracting your ideal client organically using social media. By reverse-engineering the client acquisition process, Mills explains the key steps that lead to successful organic lead generation. From creating powerful hooks to writing strong, engaging content, Mills shares strategies to help you up your Instagram game and attract clients without feeling overwhelmed.

Key topics covered include:

- How to create strong hooks that capture attention.

- Crafting content that speaks directly to your ideal client's pain points and desires.

- The importance of call-to-actions (CTAs) to drive engagement.

- Using emojis and hashtags strategically in your posts.

- Tips on engaging with followers and building community.

Mills also offers valuable tips on content creation, ensuring that your posts don’t just add to the noise but are impactful and resonate with your audience. Whether you’re struggling with writing captions or finding the right hooks, Mills has you covered with practical advice to take your social media strategy to the next level.

**Key Takeaways:**

- Reverse-engineering the client acquisition process.

- Understanding the importance of hooks in content creation.

- How to write captions that resonate and engage.

- Leveraging calls to action, hashtags, and emojis to boost your social media presence.

- The role of consistency and clarity in social media success.

**Resources Mentioned:**

-FREE DOWNLOAD HOW TO CREATE CAPTIONS AND HOOKS

- [Link to a month’s worth of hooks - £9 digital product]

**Competition Alert:**

Rate and review the *Soul Leaders* podcast, and let Mills know to be entered into a prize draw for a free strategy session!

**Connect with Mills:**

- Instagram: @mills-gray

- Website: www.millsgray.com

Show notes transcribed using cockatoo

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**Episode Summary:**

In this episode of *Soul Leaders*, Mills Gray dives deep into the world of lead generation, a crucial element for any service-based business. Sharing a recent success story of one of her clients, Mills explains how getting your marketing message right, being intentional with lead generation, and finding the best strategy for your business can yield incredible results. With personal examples and actionable advice, Mills demystifies lead generation and offers practical strategies to implement today.

**Key Topics Covered:**

- A client success story: how intentional lead generation led to a sold-out retreat and high-ticket clients.

- Different types of lead generation strategies and how to choose the best one for your business.

- The importance of understanding your ideal client beyond just demographics—how they feel and what motivates them.

- Why there is no one-size-fits-all solution for lead gen, and how to find what works best for you.

- The power of Facebook groups, email nurturing, and organic lead strategies in generating consistent leads.

- Why Mills doesn’t believe in cold outreach and prefers more personal, organic strategies for lead generation.

- How focusing on lead generation can make selling feel less "icky" and more authentic.

**Key Takeaways:**

1. **Client Wins**: Success is in the strategy! From filling retreats to landing high-ticket clients, nailing your marketing message and lead gen is key.

2. **Best Lead Gen Strategies**: There’s no silver bullet—every business is different.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive into the vibrant energy of September—often likened to a "new school term" for business owners. Host Mills Grey explores how to leverage this renewed sense of focus and momentum to recalibrate your goals for the final stretch of 2024. Whether you're a business owner juggling parenting or someone feeling the anxiety of getting back into the swing of things, this episode offers practical advice to realign your goals, overcome fears, and step into success.

**Key Takeaways:**

1. **Embracing September Energy:** Learn how the post-summer shift can be a powerful time to refocus your business goals and harness that "new school term" energy.

2. **Practical Goal Setting:**

- Write down your top three business goals for the rest of 2024.

- Dig into the "why" behind these goals to uncover their true purpose and importance.

3. **Addressing Fears and Blocks:**

- Identify any negative thoughts or fears that arise when thinking about your goals.

- Reflect on whether these fears are holding you back and how to manage them.

4. **Stepping into Success:**

- Visualize how you will handle achieving your goals and the characteristics you'll need to embody.

- Practice "acting as if" to mentally prepare for your success without falling into inauthenticity.

5. **Trust the Process:**

- Lean into past experiences where trusting yourself led to success, and use these as reminders to trust the process moving forward.

**Listener Engagement:**

- **Share Your Progress:** Mills invites you to DM her on Instagram with your thoughts, progress, or any questions about the episode.

- **September Coaching Spots:** Limited one-on-one coaching spots are available for September. If you’re interested, check the show notes for a link to apply or reach out directly via Instagram DMs.

- **Podcast Review Contest:** Leave a review of the podcast and notify Mills to be entered into a prize draw for a free strategy call.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

**Special Announcement:**

- **Podcast Release Schedule:** Apologies for last week’s early release—consider it a bonus! Continue tuning in every week for more insights and strategies to grow your business.

**Call to Action:**

- **Leave a Review:** Share the podcast with your business besties and write a review to enter the competition.

- **Join the Conversation:** Head over to Instagram to discuss this episode with Mills and other listeners.

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**Remember to subscribe, rate, and review the podcast on your favorite platform. Thanks for listening!**

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