Ready to crush Q1 while everyone else is still setting New Year's resolutions? This special announcement episode reveals how you can turn your December downtime into 2025 design time with our upcoming "12 Days of CEO Magic" series.

• Register for 12 Days of CEO Magic: https://millsgray.kartra.com/page/12days
• Connect with Mills: @Mills_Gray
• Join the conversation: #12DaysOfCEOMagic

• Planned entire Q1 strategy during December
• Created comprehensive content and launch calendar
• Result: 3.5x revenue growth year-over-year
• Key difference: Strategic planning while others were distracted

• Dates: December 2-13, 2024
• Format: Daily 10-minute strategic sessions
• Delivery: Private podcast feed + email support

1. The Stacked Offer Strategy
2. Client Attraction Framework
3. Content Creation Systems
4. Strategic Planning Frameworks
5. CEO-Level Operations
6. Plus daily implementation guides

• Daily Implementation Workbooks
• Strategic Planning Templates
• Quick Win Action Steps
• DM Support Throughout

• 12 Strategic Training Sessions
• Implementation Workbooks
• Planning Templates
• Bonus Resources
• Community Support
• 
  

SIGN UP TODAY FOR THE VALUE DROP OF THE YEAR !

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Episode Overview

Welcome back to *Soul Leaders*! In this episode, Mills dives into strategic planning for Q1, with insights and actionable steps to help you kick off 2025 with purpose and direction. This episode is perfect for business owners preparing for a strong start to the new year including how to launch. Launch a programme/vip/retreat/workshop

Key Takeaways:

Catch-Up and Recent Highlights

- Mills shares her recent experience as the “podcast queen,” promoting a three-day podcast series and seeing impressive engagement results.

- Key insight: Consistent visibility across platforms (Instagram, Facebook, LinkedIn, YouTube) boosts audience reach and engagement.

Planning vs. Winging It

- Having a flexible plan allows for adaptability, but planning is essential for growth and scaling.

- Loose freedom is great, but structure is key to avoid scrambling last minute, especially with big launches.

Three Key Elements of Effective Planning

- Intentional Aligned Action Take purposeful steps. Ask yourself, “Why am I doing this? What’s my end goal?”

- Reverse Engineering: Start with your goal and work backward to determine the specific steps needed.

- Taking Small Steps: Regular

Quotes

You have to be in love with organic marketing because it does require you to just continuously have a strategy and post.

Loose freedom is great, but structure is key...planning is going to be the thing that helps you scale.

Work with Mills

Connect with Mills www.millsgray.com

apply to work with Mills

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Episode Summary:

In this episode, we chat with Amy, founder of Sculpt Pilates, an online Pilates platform designed for women at home. Amy shares her journey of starting her business, the challenges she faced, and how working with a business coach helped her overcome those hurdles and scale her business. She discusses the importance of having clarity, confidence, and creativity in business, as well as her passion for strength training and balanced living. We also dive into her recent successes, including selling out a Pilates retreat, creating lead magnets that convert, and the importance of community in her business.

Key Takeaways:

1. Starting Sculpt Pilates: Amy shares how she began Sculpt Pilates, an online Pilates platform for women, with passion and enthusiasm but little strategy. She discusses how her vision evolved and the steps she took to structure her business.

2. The Importance of Business Coaching: Amy opens up about how working with a coach helped her gain clarity, improve her marketing strategy, and remove fear, which was essential in scaling her business.

3. Marketing and Lead Generation: She explains how she learned to implement lead magnets, funnel systems, and nurturing sequences, which automated parts of her business and led to increased sales without constant active engagement.

4. Confidence in Business: Amy talks about her growing confidence in business after nailing down her target market, her marketing, and lead generation processes. She’s now at a place where she feels empowered to grow her brand sustainably.

5. Diversifying Income Streams: Amy shares how she expanded her business beyond memberships to include courses, retreats, and one-on-one sessions. One of her popular offerings, a seven-week strength training course for women, has been a game-changer.

6. Retreat Success: Amy discusses the success of her recent Pilates retreat, which combined community-building, Pilates, and balance with fun activities like a pajama party. She also highlights how new participants were converted into long-term members.

7. Balanced Living Philosophy: Amy’s philosophy is all about balance. Her approach focuses on strength and well-being, without the pressure of aesthetic perfection. Her members are more focused on long-term health, strength, and enjoying life, including indulging in the occasional glass of wine or pasta dish.

8. Ongoing Evolution: As her business continues to evolve, Amy emphasizes the importance of creativity, adaptability, and keeping her content fresh to retain members and attract new ones.

Memorable Quotes from Amy:

- "You have to be internally ingrained in making your business work. Trying and failing? I’m totally okay with that."

- "When you feel clear about what you're doing, that is the most powerful thing."

- "My women are all about balance—it's about strength for life, not about having a six-pack."

Connect with Amy:

- Website: [Sculpt Pilates](https://www.sculptpilates.com)

- Instagram:https:https://www.instagram.com/sculptpilatesbyamy/

Free Download https://sculpt-pilates.myflodesk.com/freeworkout

Join Amy’s Programs:

- Sculpt Pilates Membership:Access to online Pilates classes, nutrition plans, and more. https://www.sculpt-pilates.co.uk/sculptmembersarea

Don't forget to Subscribe & Leave a Review:

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