The times are changing, and AI is driving a major shift in how we approach product and leadership. It’s exciting, unpredictable, and inevitable—but how do we navigate this change?

Hannah Clark sits down with Greg Petroff, a design thought leader and seasoned executive, to discuss the tools, organizational shifts, and strategies that leaders need to adopt in this fast-paced era. Tune in to hear Greg’s insights on adapting to change and staying ahead in the AI-driven world.

Resources from this episode:

• Subscribe to The Product Manager newsletter
• Connect with Greg on LinkedIn
• Check out Greg’s Substack:  Improbable Futures

Not to get all "check your privileges" on you, but if your organization has an in-house research team, or works with a research firm, or even has just one UXR on staff, you gotta count yourself lucky. According to the 2024 State of Research Report by User Interviews, for every one dedicated researcher, there are five PWDRs—that stands for 'people who do research'. So by my math, that means that there's a 1 in 6 chance that one of those PWDRs is you.

So if you do identify as a PWDR, you're likely in a situation where you're doing the absolute best job you can doing UXR off the side of your desk, while painfully aware that you don't know what you don't know about doing it better.

And since 1 in 6 of us are in this exact position, we held a phenomenal panel event with three renowned user research experts who really get it and want to help. In this recording, you'll learn what good, decent, and great user research looks like, the traits that distinguish good, decent, and great UX design, and useful strategies to connect UX insights to your product's unique selling proposition.

Resources from this episode:

• Subscribe to The Product Manager newsletter
• Connect with Laura, Steve, and Thomas on LinkedIn
• Check out Users Know, Portigal Consulting, and Drill Bit Labs

Whether you prefer the term data-driven, or data-informed, or data-dazzled, it doesn't matter—today's tech cannot survive without high quality data sets AND the tools to use them effectively. But we also can't afford to think about data as the responsibility of just one or two departments in the organization—instead, we need to be going into 2025 with a mindset of data democratization. In other words, our business is our customers, so what our customers are saying should be everyone's business.

My guest today is Mario Ciabarra, Founder and CEO of Quantum Metric. Quantum is a Gen-AI powered analytics platform that allows companies to interpret data into useful insights for different stakeholders so that everyone—from the first day product designer to the company founder—can bake empathy for customers into every decision. We discussed how this works in practice, considerations around data hygiene, and some predictions on how Gen-AI will drive the evolution of analytics this year and beyond.

Resources from this episode:

• Subscribe to The Product Manager newsletter
• Connect with Mario on LinkedIn
• Check out Quantum Metric