Welcome to another episode of "Unlocking the Buyer's Mind!" In this episode, I sit down with Don Hill, a seasoned UX expert, who shares his invaluable insights into the world of user experience. This is a must-listen for small business owners and DIY marketers looking to elevate their customer experience and digital presence.

Don explores the nuances of UX, offering practical advice and strategies you can immediately apply to your business. From understanding user behavior to implementing applicable design principles, this episode is packed with actionable tips.

Excitingly, Don has generously offered a free PDF download, "Why User Experience," exclusively for our listeners. This guide is a fantastic resource for anyone looking to improve sales outcomes by applying UX principles. Grab your copy from the links listed below.

As we roll into the holiday season, don't miss my free holiday season planning webinar, just in time for Black Friday and Small Business Saturday. Packed with tips to help you prepare and maximize your sales, this is a webinar you won't want to miss! Access the free webinar (plus a bonus video) from the links listed below.

For a more visual experience, you can watch the video version of this podcast on YouTube. Don't forget to subscribe and leave a comment! To watch now, tap the link below.

Tools and Gifts

• GUIDE: Why User Experience.
• Webinar: Boost Holiday Season Sales
• YouTube: Watch this podcast episode in video format.

Support the Show.

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

Get ahead of your competitors with a strategic plan for your Black Friday sales.

In this episode of "Unlocking the Buyer's Mind," host Marcia Hylton takes you beyond the chaos of Black Friday sales and unveils the transformative power of questions-based planning.

Discover how the right questions can sharpen your focus, drive team accountability, and ensure every aspect of your Black Friday is primed for success. From inventory assessment to post-sale analysis, this episode is your guide to crafting a definitive sales plan that not only meets the frenzy of Black Friday but turns it into a record-breaking opportunity for growth and customer connection.

Tune in to reshape how you prepare for the biggest retail day of the year and turn insights into action."

Support the Show.

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

This episode of "Unlocking the Buyer's Mind" explores the pivotal moment of the online shopping experience: the checkout process.

As the holiday season approaches, discover strategies to optimize your checkout, reduce cart abandonment, and boost your festive sales.

Tailored for marketers and small business owners, we share actionable insights to transform browsers into buyers, ensuring a seamless and profitable shopping journey. Tune in to elevate your e-commerce game and maximize your holiday revenue.

Tools You Can Use

• ARTICLE: The Four Biggest Reasons Holiday Season Shoppers Abandon Shopping Carts and Ten Steps You Can Take To Fix That
• FREE WEBINAR: 2023 Holiday Season Strategic Marketing Webinar
• FREE DOWNLOAD: Holiday Season Guide to Creating Engaging Marketing Teasers

Support the Show.

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com