-
サマリー
あらすじ・解説
In today's digital age, understanding the customer journey has become more complex—and more crucial—than ever before. As organizations navigate an increasingly interconnected landscape of touchpoints, channels, and interactions, the need for sophisticated analytics to decode and optimize these journeys has never been more pressing. This book emerges from my two decades of experience implementing customer experience solutions and evaluating journey analytics tools across diverse enterprise environments.