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Beyond the Game

The Hidden Politics of Sports

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Beyond the Game

著者: J.N. Maverick
ナレーター: Christopher Ceja
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"Beyond the Game: The Hidden Politics of Sports"

In "Beyond the Game," we dive deep into the intricate relationship between sports, society, and the underlying forces that shape our perceptions and emotions. At the very heart of the sports world lies a dual narrative: one of unity and celebration, the other of exploitation and division.

The book unravels the transformative power of sports as a unifying factor. It showcases how, irrespective of socio-economic backgrounds, sports can momentarily erase differences, as illustrated by the fervor in Rio's favelas during the FIFA World Cup. However, this unification is often transient and restricted within the confines of the game.

Contrastingly, the narrative explores the idea of sports as a mirage, presenting a semblance of meritocracy while distracting from real socio-economic disparities. The rise of commodity sports offers a faux sense of unity, a fleeting euphoria that hides deep-rooted tensions. These events, often heavily commercialized, have become platforms for propaganda, manipulating heightened emotions to further vested interests.

"Beyond the Game" delves into the commoditization of our cultural and religious impulses, notably evident in industries such as breweries that exploit sporting events to further their agendas. The corporate world's influence, particularly through advertising, subtly instills and reinforces values and norms, upholding the status quo. This influence isn't new; it's been meticulously analyzed through the lens of beer advertisements from the 1970s and 1980s.

However, as the book progresses, we confront the anti-democratic bias of sports. The appropriation of games by specific groups based on class, ethnicity, age, or gender diminishes their universal appeal, further entrenching societal divisions.

"Beyond the Game" is a thought-provoking exploration, challenging listeners to look past the immediate thrill of a goal or the roar of a crowd. It prompts introspection on how these beloved events might be perpetuating systems of inequality and division, urging a more mindful consumption of sports.

©2023 R.B. Publishers (P)2024 R.B. Publishers
スポーツ社会学 ビジネス・キャリア 大衆文化

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