Joey Ruffalo
Coach, Best-Selling Author, and Host of The Prosperity Lounge — empowering people to grow their money, mindset, and businesses with clarity and action.
Joey Ruffalo is an award-winning financial coach, best-selling author, and host of The Prosperity Lounge — a fast-growing radio show, podcast, and online community helping people break free from the paycheck-to-paycheck cycle and build lives of real prosperity. After personally paying off more than $370,000 in debt, Joey turned his experience into a proven coaching framework that has helped his clients eliminate over $2.5 million in debt, increase savings by more than $1 million, and finally gain control of their finances.
With an MBA in Financial Planning, a UCLA Financial Planning Certificate (with distinction), and advanced certifications, Joey blends professional expertise with real-world experience. His unique perspective comes from more than 24 years as a small business owner, managing teams, leading multiple successful ventures, and guiding entrepreneurs through the money side of business — budgeting, cash flow, systems, and uncovering hidden profit inside their existing operations.
Joey has been recognized repeatedly for his impact, including:
• 2020 Bay Area Best of the Best – Gold Winner: Financial Planner
• 2021–2022 Marquis Who’s Who in America & Top Business Professionals
• Multiple Knoxville Community Votes Platinum Awards (Financial Advisor & Professional Coaching)
• #1 Amazon New Release – An eBay Seller’s Guide to Financial Planning
• Co-author of an International #1 Bestseller
As the creator of The Prosperity Lounge, Joey has built a multi-platform media brand reaching tens of thousands through radio, YouTube, podcasting, and community programs. His teaching style is practical, simple, and story-driven — helping listeners understand money, navigate debt, build stronger financial habits, and create more income without overwhelm.
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