In this episode of Bottled Up, Andrew Allen sits down with Brooke Million O'Donnell, owner of Millimedia, to discuss her journey in advertising, family business legacies, and the ever-changing world of marketing. Brooke shares how her grandmother founded Millimedia, her own unique career path (including time in the Virgin Islands), and her role helping both small and large companies boost their visibility. They talk about the shift from traditional to digital advertising, best practices for building a strong online presence, and how tools like AI are changing the industry. Brooke also offers advice to local businesses on how to get started with marketing. Tune in for great stories, practical tips, and lessons on adapting to new technology while staying true to your roots.

3 Episode Key Takeaways


1. The Importance of Evolving in Marketing and Advertising

Brooke Million O'Donnell and Andrew Allen discuss how both of their family businesses have had to adapt to rapid industry changes, especially over the past 15 years. Transitioning from traditional methods (like dropping off tapes for TV ads) to emphasizing digital marketing, content creation, and maintaining an online presence has been crucial for their continued success.


2. Family Legacy and Personal Growth Shape Business Values

Both speakers reflect on their roots as third-generation owners in their respective companies. Brooke Million O'Donnell shares how her grandmother's pioneering spirit in media, combined with her father's experience in marketing, inspired her path. Their shared experiences in family businesses highlight the value of commitment, adaptability, and a deep sense of responsibility to employees and the community.


3. Staying Ahead with Innovation and Best Practices

Throughout the episode, Brooke Million O'Donnell emphasizes the importance of businesses of all sizes keeping up with digital trends—such as updating websites, using social media, and tracking analytics. She underscores that agencies like Millimedia provide comprehensive services to help local businesses compete and remain visible in a digital-first world, and she encourages even small business owners to prioritize having a strong online presence.


On this episode of Bottled Up, Andrew Allen sits down with Savannah Caldwell and Danny Caldwell, co-owners of Tony's Brick Oven Pizzeria in downtown Gulfport. They share their backgrounds in hospitality, how they became involved with Tony's, and what it's like to run a busy restaurant while juggling other careers and family life. The Caldwells talk about employee retention, creating a family-like atmosphere, upgrades to the restaurant, and starting their own food truck. They also discuss booking events at Tony's, what makes their space unique, and their passion for fostering great experiences for customers and staff. Whether it's classic pizza, a revamped sidebar, or supporting local events, Savannah and Danny give a behind-the-scenes look at building community through good food and genuine care.

3 Episode Key Takeaways


1. Employee-Centered Management Creates a Strong Team Culture


Both Savannah Caldwell and Danny Caldwell emphasized the importance of treating their staff like family, rather than just employees. They prioritize respecting schedules, valuing feedback, and fostering a supportive environment. This approach helps with employee retention, encouraging team members to stay and even return if they leave.


2. Continuing and Honoring a Local Legacy


Taking over Tony's Brick Oven Pizzeria was about more than business for Savannah Caldwell and Danny Caldwell. They were motivated by respect for Mr. Tony and his long-standing commitment to the community. Their goal was to maintain Tony's legacy, serving loyal customers and building on the restaurant's reputation as a cornerstone of Gulfport.


3. Adaptability and Continuous Improvement as Core Values


The new owners are committed to learning and evolving. Whether it's tweaking the menu, renovating the space, or optimizing event offerings, Savannah Caldwell and Danny Caldwell demonstrate flexibility and a growth mindset. They actively seek feedback, reflect on their daily operations, and aren't afraid to make changes that benefit both their customers and their business.


In this episode of Bottled Up, host Andrew Allen sits down with Paul Loomis, founder of The Loomis Agency and partner at Luminous Sound Studios. Paul Loomis shares his journey from growing up in Washington, D.C., with a musical family to writing iconic jingles, such as "Stanley Steemer." He discusses his switch from dreaming of film composition to building a successful career in advertising music, working fast under tight deadlines, and creating memorable brand music for companies. Andrew Allen and Paul Loomis also discuss how jingles are crafted, the impact of AI on the industry, and offer advice for young musicians. Plus, listeners get to hear the debut of a new jingle for Allen Beverages.

3 Key Takeaways

1.The Evolution and Impact of Jingle Writing: Paul Loomis offers fascinating insight into the craft of jingle writing, discussing its evolution into "brand music" and how catchy, memorable tunes paired with effective brand positioning can drive remarkable business success. He shares notable examples, like the Stanley Steemer jingle, explaining how such work requires both creativity and an understanding of marketing psychology.

2. Adapting to Changes in the Music Industry: The conversation dives into how technology and artificial intelligence are changing the music and advertising landscape. Paul Loomis acknowledges using AI as a tool but warns about its potential to replace traditional human creativity in the future. He also touches on the challenges modern artists face with revenue due to streaming platforms, and the shift away from traditional band instruments toward computer-assisted music.

3. Music as a Multifaceted Career: Paul Loomis's journey demonstrates how a strong musical foundation can lead to diverse opportunities, from writing for jazz ensembles and collaborating with legends like Gil Evans to producing jingles and working on projects like Barney and Vanilla Ice. He emphasizes the importance of understanding both the creative and business sides of the industry, highlighting his experience building a successful agency and launching a record label that's finding success with new acts.