Yukon Palmer, the CEO of FieldLogix, founded the company from his spare bedroom in 2002. Since then, his SaaS solution has been adopted by companies like Trane and some of the largest US companies in the mechanical contracting, construction, transportation, and last-mile delivery industries.

Today we have Yukon Palmer, to share how to build SaaS that lasts decades.

In this episode, we cover the following:

00:00 Intro

00:34 Who is Yukon Palmer

01:05 What is IoT?

2:20 Key components of the successful founder

4:10 Fast-growing VS growing step-by-step SaaS business

7:23 How to secure your position in the market

08:46 SaaS and IoT changes over the last decade

10:54 What are the market conditions for startups at the moment?

14:06 Yukon’s framework on money distribution for product-market-fit SaaS startup

18:12 Yukon’s position about recession

21:09 How to select the right target audience for your product

23:11 B2B VS B2C in times of recession

25:22 How to improve customer acquisition cost?

27:28 Learning resources from Yukon

29:12 Yukon advice to younger self

31:33 Advice from Yukon exclusively for SaaS Insiders

32:37 Flexible expenses VS Static expenses

38:44 Final thoughts

Get in touch with Yukon Palmer :

https://www.linkedin.com/in/yukonpalmer/?locale=es_ES (Linkedin)

https://twitter.com/yjpalmer (Twitter)

https://medium.com/@yukonpalmer (Medium)

https://fieldlogix.com/ (Yukon’s business)

Books:

https://www.amazon.de/Good-Great-Jim-Collins/dp/0712676090 (Good To Great: Why Some Companies Make the Leap... and Others Don't)

https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44 (Shoe Dog: A Memoir by the Creator of Nike)

Tag Us and follow:

https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)

https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

https://www.facebook.com/vladhu.saas (Facebook)