Assumptions are comforting. They let people feel like they're moving without actually moving. But assumptions also break more online businesses than bad products, weak niches, or terrible traffic strategies combined.

People love the idea of quick wins in ecommerce. They cling to it like a kid hanging onto the last cookie in the jar. And every December, the fantasy gets stronger. Folks are tired, overloaded, and hoping the universe will toss them an easy break so they can stroll into the new year with a miracle business that somehow built itself.

There's a funny thing about beginners in ecommerce. They all think they're supposed to start from scratch every time they want to make progress. They sit down on a Monday with a cup of coffee, crack their knuckles like they're about to create a masterpiece, and then realize they have absolutely no idea where to begin.

People love to wait. They think waiting is productive. They think waiting creates better timing, better conditions, better insight, better everything. They imagine that if they just hold off a little longer, they'll suddenly wake up smarter, calmer, more prepared, and somehow magically ready to build an ecommerce business.

Waiting feels responsible.
It feels adult.
It feels thoughtful.
And it blows up new sellers every single year.

If there's one thing beginners panic about in December, it's traffic. Something about the holidays flips a switch in people's brains and suddenly every new seller thinks they're supposed to pull miracles out of thin air. They start believing traffic is the magic answer to everything. If they could just get enough visitors, they'd be golden.

Every new seller thinks their first product idea is brilliant. They picture it selling out. They picture five star reviews. They picture themselves casually checking order notifications while sipping something expensive they can't currently afford. The fantasy is incredible. The reality is that most beginner product ideas fall apart faster than a gingerbread house in a rainstorm.

Most new sellers think confusion announces itself. They expect some big flashing sign that says "You don't get this yet." That's not how it works. The real trouble in ecommerce sneaks in quietly. It feels like you're making progress because you're watching videos, reading posts, collecting tips, and scribbling ideas in notebooks. But underneath all that busy movement, nothing's connecting.

That's the ecommerce fog.
It's invisible until you slam into a wall.

People treat January like it's some sort of magical reset button. They think the calendar flips and suddenly their confusion about ecommerce packs its bags and leaves. They picture themselves sitting down with a fresh notebook and a heroic cup of coffee while the universe whispers, "You've got this."

Yeah, that's not how it goes.