In Episode 3 of Discussing Stupid Season 2, host Virgil Carroll, along with Cole Schlotthauer from High Monkey, dives into the topic of content readability. They focus on how overly complex or technical language can turn users away and make it harder for people to understand.

The team discusses common readability mistakes like using too much jargon, confusing sentence structure, and not keeping the audience in mind. Virgil shares examples from government and education where content wasn’t simple enough. They explain why it’s important to know your audience and keep language clear, especially for government websites that need to be at an 8th-grade reading level.

The episode also includes a demo using Readable.com, where Virgil and Cole show how to take a sentence and make sure it is clear and easy to read. This example shows why keeping content simple helps people understand and stay engaged.

By the end of this episode, you’ll have tips to make your content easy to read and understand, reaching a wider audience.

Join us every two weeks for new episodes, and don’t forget to like, review, and subscribe on your favorite podcast platform. For more resources and updates, visit www.discussingstupid.com.

LINKS

Tools Mentioned:

Readable.com: https://www.readable.com/

Readable.com Demo Clip:

Watch a clip of Virgil and Cole using Readable.com to enhance content clarity:

https://www.discussingstupid.com/p/episode-3-readablecom-demo/

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In Episode 2 of Discussing Stupid Season 2, host Virgil Carroll, along with Chad and Cole from High Monkey, dives into the topic of page performance and SEO, specifically focusing on how oversized images can slow down your website.

They discuss common mistakes people make with large images—like shrinking images in HTML without optimizing file size—and how these errors can negatively impact both the user experience and SEO rankings. The team shares insights into how to avoid these pitfalls and explores how tools like RIOT (Radical Image Optimization Tool) can help reduce file sizes without sacrificing image quality.

You'll also hear about the often overlooked balance between mobile and desktop optimization. The team highlights why simply resizing images for mobile isn’t enough and explains how poor image handling can lead to sluggish performance on mobile devices, frustrating users and hurting your site's overall effectiveness.

By the end of this episode, you'll walk away with actionable tips on optimizing images for both performance and SEO, ultimately improving your site’s speed and user experience.

Join us every two weeks for new episodes, and don’t forget to like, review, and subscribe on your favorite podcast platform. For more resources and updates, visit www.discussingstupid.com.

LINKS

Tools mentioned:

Riot (Radical Image Optimization Tool): https://riot-optimizer.com/

Riot demo clip from this episode: https://www.discussingstupid.com/p/episode-2-image-optimization-demo

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Welcome to the first episode of Discussing Stupid Season 2, where your host Virgil Carroll, along with Chad and Cole from High Monkey, dive into the importance of inclusive design. In this episode, they focus on the often overlooked but crucial aspect of alt text for images.

Virgil, Chad, and Cole discuss the significance of alt text in creating an inclusive digital experience. They emphasize that alt text is not merely about ticking boxes for WCAG or ADA compliance. Instead, it plays a crucial role in enhancing accessibility and inclusivity for individuals who rely on screen readers. The discussion covers the various types of images—decorative, practical, and informative—and offers insights on how to accurately describe them to improve the digital experience for everyone.

The episode also explores the limitations of relying solely on AI to generate alt text, underscoring the importance of human-crafted, meaningful descriptions that can profoundly impact users who depend on assistive technologies. Furthermore, the team shares practical tips on integrating inclusive design practices into your content creation process, ensuring that your digital content is accessible and understandable to all users.

Throughout the episode, you'll gain valuable knowledge on how to implement best practices for alt text and learn why it's essential to consider inclusivity at every stage of your content lifecycle. By the end of the discussion, you'll be equipped with the tools and insights needed to make your digital content more accessible and inclusive.

Join us every two weeks for new episodes, and don’t forget to like, review, and subscribe on your favorite podcast platform. For more resources and updates, visit www.discussingstupid.com.

LINKS

Tools mentioned:

Wave: https://wave.webaim.org/

Lighthouse: https://developer.chrome.com/docs/lighthouse/overview/

Alt text examples from the episode: https://www.discussingstupid.com/p/episode-1-alt-text-examples/

Resources from the Web Accessibility Initiative:

Decorative images: https://www.w3.org/WAI/tutorials/images/decorative/

Informative images: https://www.w3.org/WAI/tutorials/images/informative/

Tips and Trick

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In this highly anticipated return of the Discussing Stupid podcast, host Virgil Carroll welcomes new co-host Cole Schlotthauer to kick off Season 2. After a five-year hiatus, they're back with a fresh approach, focusing on shorter, more targeted episodes that delve into specific UX and digital practices.

Virgil and Cole discuss the shift from long-form interviews to concise, 10-15 minute episodes designed to provide actionable insights. This season will cover a range of topics, from alt text best practices to the pitfalls of relying too heavily on AI for accessibility. The goal is to offer practical advice that listeners can immediately apply in their own work.

In addition to audio, the podcast will now include video episodes, allowing for more dynamic content and visual examples. For those who prefer audio-only, detailed show notes will ensure no one misses out on the valuable information shared.

Don't miss out on the latest updates and exclusive content—subscribe to Discussing Stupid on their website, and follow them on YouTube, Apple Podcasts, Spotify, or Soundcloud. Get ready for a season packed with insightful discussions on UX and digital best practices!

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In this episode of the Discussing Stupid podcast your host Virgil Carroll has a conversation with Brett Matson, the Managing Director of Funnelback Search Technology, about search, semantic search, knowledge graphs, artificial intelligence in search, and the related leverages and pitfalls.

Brett shares that there are several big things coming in the area of search, after reaching a plateau and stagnation for a few years. Some of these are paradigmatic (understanding the search has multiple purposes, not just page rankings,) and some include changing the approach (i.e. modifying queries,) changing presentation of results (modules,) knowledge graphs, semantic search (detecting the intent of the query,) and many more.

Brett explores how some of these new technologies are intrinsically more attractive to people. For example, knowledge graphs are (or can be) visual and show relations between entities in them. Thus, they are much more intuitive in contrast to being faced with a wall of data to choose from. The point is, of course, making content a lot more intelligent and hence more useful, by treating it as a product and perfecting its delivery.

In Brett’s opinion, during the next decade we will see a real proliferation of smart tools that will help users and companies perform a significantly better search. Virgil and Brett also discuss how it is very important to avoid making too many connections when using a new, powerful technology that can do that. This can bog down the whole organization, its data servers, employees, and finally, users.

Virgil’s conversation with Brett is very rich and diverse, so make sure to listen to the whole episode and pay close attention to what he had to share.

Links:

Episode mentioned:
Future-proofing your experience delivery strategy with Intelligent Content by Kate Skinner.

Siraj Raval's YouTube channel is full of short, fun videos that teach all different aspects of machine learning and AI.

Coursera's Machine Learning course, one of the original online machine learning courses, delivered by leading AI researcher Andrew Ng.

A great article by Sebastien Dery discussing the challenges of knowledge graphs.

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In this episode of the Discussing Stupid podcast, your host Virgil Carroll has a conversation with Kanwal Khipple about successful and consistent user experience (UX) across multiple channels. The question is how to design consistent user experience for people across different interfaces developed by different companies to provide different experiences. Kanwal is the CEO at 2toLEAD, and great UX innovation is his passion. Virgil and Kanwal dive deep into the past and recent trends of tools, the challenges that user experience design faces across tools, and offer advice on the best approaches to cultivate successful cross-app user experience.

One of the major challenges of UX is adopting a tool (or tools) that can sometimes be too complex and can feel burdensome. For UX design to be successful, it is important to understand the users themselves and how they utilize your services or business’s tools. For that reason, it’s important to note and map how consumers find your tools and how they use the tools. Another important aspect of UX design is to not overwhelm users. For example, one common error is overloading them with notifications that they cannot manage or turn off. Building a road map where the whole process will help the users and the company as well.

There are 3 facets of UX – navigation, search, and the actual content. The best approach is to focus on one of these, excel at it, gather feedback, and continuously improve.

Buzzword for this episode: seamlessness

Links:

Connect with Kanwal on LinkedIn

Follow Kanwal on Twitter (@kkhipple)

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In this episode of the Discussing Stupid podcast, the first in 2019, host Virgil Carroll and Principal Solutions Architect at High Monkey, has a conversation with Chad Heinle and Joel Baglien about how technology has changed due to people’s needs changing and how certain technology has been recycled to reflect a market that’s now ready to utilize it. Chad Heinle and Joel Baglien are both VPs at High Monkey. Chad heads the production team and Joel, co-founder of High Monkey with Virgil, heads the sales and marketing team. Both Chad and Joel briefly discuss how they became interested in web work and got to where they are now in their careers.

Virgil starts the discussion by highlighting the developments and changes in web design. While previously a web developer was essential to program and put together a website, today with advanced CMSs almost anyone can build a website and almost everyone does. Chad voices his concern of a current issue that was not present before – now people who are not well versed in web development have tools at their disposal to create websites; however, many of these non-developers tend to make subpar websites. Chad believes, however, that people are coming to realize that for the sake of efficiency and ease of use, more consideration is going into who makes a website. Virgil also shares his take on user-friendly website development and its correlation with technology growth. Joel brings to light the fact though many years have passed; yet for many organizations, institutions, and companies, their websites are still inaccessible to certain site visitors. Joel suggests that this can be rectified with proper design, development, and content role allocation. With the recent push for more simplistic, accessible sites the need for knowledgeable web developers and programmers has returned.

This trend has also changed things in the domain of search engine design. Search engines have become better at finding and displaying information. However, if a user is drowned in information and is not able to quickly find the information he needs, he will most likely not use the search engine or the website that he happens to be on again. There’s the simple truth that some companies and messages resonate with visitors and potential customers, while others don’t. In order for your message to resonate, you need to be efficient. One should also aim to use the platforms that fit your company, message, and brand – for instance, don’t focus on Twitter if you are a visually oriented company.

Another trend that contributed to the recent strive towards simplicity is that the everyday activities of

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In this episode of the Discussing Stupid podcast, host Virgil Carroll sits down with Martin MacCulloch from Kentico Cloud. Martin is a product manager at Kentico Cloud. Kentico Cloud is a cloud-based environment for content management and delivery. Martin joins Virgil to discuss content friction, common workflow problems, and how Kentico Cloud is harnessing technology to improve content efficiency and cohesiveness. After their interview, Virgil shares his frustration with a new buzzword in the Stupid Buzz section of the show.

As the conversation unfolds, Martin defines content friction as everything that causes inefficiency or damage throughout the content lifecycle. Martin breaks down some of the friction his teams experienced around new product launches. Namely, how they found it difficult to decide who would write the content, how to craft a cohesive message, and how to collaborate efficiently as a team. Martin and Virgil talk about how to build beneficial workflow systems and avoid perpetuating the problems you’re trying to fix.

Next, Martin shared numerous technological and workflow issues that he has witnessed throughout his career. Some of these issues include inefficient file storage where hundreds of emails are exchanged, failing to work on the most recent version of a file in collaborative projects, bottlenecked team structures where a plethora of decisions have to be made by a single person, and more. Virgil then asks Martin about how Kentico Cloud is working to streamline the collaborative content-creation process, help brands craft a cohesive message, and improve the journey from ideation to execution.

After the conversation winds down, Virgil dives into Stupid Buzz, where he talks about a buzzword that gets on his nerves. This week’s buzzword is “omnichannel.” Virgil shares his concerns about the way that people use the term incorrectly and points back to its legitimate meaning, which implies understanding your content on a microscopic and big-picture level as it relates to the various platforms it’s being published on. In short, omnichannel content is far more complex and specific than many people suggest through their inaccurate use of the term.

LINKS
Learn more about Kentico Cloud
https://www.kentico.com/

Download a free handbook of templates and best-practices from the Content Strategy Alliance
https://contentstrategyalliance.com/resources/csa-handbook/

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