『Sustainability In Your Ear』のカバーアート

Sustainability In Your Ear

Sustainability In Your Ear

著者： Mitch Ratcliffe
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Mitch Ratcliffe interviews activists, authors, entrepreneurs and changemakers working to accelerate the transition to a sustainable, post-carbon society. You have more power to improve the world than you know! Listen in to learn and be inspired to give your best to restoring the climate and regenerating nature.Copyright 2025 Internet Media Strategies Inc. マネジメント・リーダーシップ リーダーシップ 地球科学 生物科学 科学 経済学
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  • SiYE Interview - Trex Makes Circularity Work

    SiYE Interview - Trex Makes Circularity Work
    2026/05/25
    Less than 2% of Americans can put plastic film in their curbside recycling bin, according to The Recycling Partnership. Meanwhile, the country generates millions of pounds of bags, pallet wrap, bubble mailers, and dry cleaner sleeves every year that machinery at materials recovery facilities is designed to reject. The plastic film problem has been the recycling industry's white whale for three decades — too contaminated for most processors, too light for most economics. But more than 30 years ago, Trex Company, then a small operation in the Shenandoah Valley of Virginia, decided to build its supply chain around exactly this material. By the end of 2024, Trex had upcycled more than 5.5 billion pounds of waste plastic film into composite decking and had become one of the largest plastic film recyclers in North America. On this episode of Sustainability In Your Ear, Amy Fernandez, Chief Legal and Sustainability Officer, and Zachary Lauer, Chief Operations Officer at Trex, discuss how the company designs an entire manufacturing process around feedstock variability, why Trex indexed its 2024 sustainability report to IFRS standards before any US regulator required it, and what has to happen for old Trex decks to become new Trex decks.

    Most manufacturers spend their engineering effort narrowing input tolerances. Trex went the other direction. Zach described thousands of recipes the production lines can run through, swapping between cleaner stretch film one day and heavily contaminated industrial trimmings the next. Artificial intelligence reads each feedstock stream in real time and adjusts extrusion temperatures and line speeds to keep the finished board within specification. In 2024, the company sourced over 1 billion pounds of reclaimed PE film and wood scrap, including 377 million pounds of waste plastic, through a national collection network of more than 10,000 retail drop-off locations and hundreds of school and community partners enrolled in its NexTrex program. The company is also preparing for the first generation of Trex decks, which are reaching replacement age, and its manufacturing lines can reabsorb the company's own boards. The recycling bottleneck is contractors pulling up old decks who don't want to sort screws from boards. Underneath all of it is a point worth lingering on: Trex's poly feedstock isn't priced off a barrel of crude, which means in a period of reshoring, tariff volatility, and oil-market disruption, recycled supply chains are structurally more stable than virgin ones, not less.

    To find out more about Trex and its sustainability work, visit trex.com. The 2024 Sustainability Report is available on the company's investor relations site.
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    50 分
  • Sustainability In Your Ear: EarthRating's Martin Johnston On Making Sustainability Claims Creditable

    Sustainability In Your Ear: EarthRating's Martin Johnston On Making Sustainability Claims Creditable
    2026/05/18
    A traditional sustainability certification can take six to eight weeks and thousands of dollars in consultancy fees, and still leave purchasers wondering whether the claims actually hold up. Martin Johnston, founder of EarthRating.ai, thinks he can deliver a more useful answer in 10 minutes. His London-based startup is building a universal credibility score for sustainability — a 1,000-point rating, drawn from roughly 100 public data points, that measures whether what a company says about its environmental and social performance is consistent with what its audited filings and regulatory disclosures actually show. The premise borrows directly from consumer credit scoring: a FICO score doesn't tell a lender whether you're a good person, only whether your behavior is consistent enough to be trusted. On this episode of Sustainability In Your Ear, Martin explains how EarthRating's "accelerated impact engine" gathers verified data instead of relying on questionnaires, and why the small and mid-sized businesses now caught up in the EU's Corporate Sustainability Reporting Directive and the UK's Procurement Act 2023 need an affordable way to prove their credentials.

    Most sustainability frameworks rely on self-reported questionnaires; EarthRating pulls data from audited annual reports, regulatory filings, press coverage, and marketing materials, then cross-checks them against each other to surface contradictions before they become a regulatory or reputational problem. A near-term emissions target that appears in a press release but not in the audited annual report is exactly the kind of credibility gap the platform is designed to flag. Importantly, EarthRating isn't measuring environmental impact — it's measuring whether a company's story is internally consistent and externally verifiable. That sidesteps the impossible problem of reducing carbon, water, biodiversity, and social performance into a single comparable number, and replaces it with a more tractable question: are the claims true? That speed and accessibility comes with real caveats, and Martin and I dig into them. A credibility score isn't an impact score: a small landscaping firm with a modest, well-documented commitment to electric mowers could rate higher than a multinational with aspirational but unverified net-zero pledges. That's the right calibration for measuring trust, but it isn't the same as measuring environmental performance. EarthRating also exists at "Google 1.0," in Martin's own words — a launch-stage platform with a proprietary methodology that hasn't yet been externally audited. Global standards aren't willed into existence; they're earned through adoption. The underlying problem EarthRating is trying to solve — making credible sustainability measurement accessible to the businesses that have been priced out of it — is a real one, and worth watching.

    To find out more about EarthRating, visit EarthRating.ai.
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    41 分
  • Emerald Packaging CEO Kevin Kelly Delivers Recycled Produce Packaging

    Emerald Packaging CEO Kevin Kelly Delivers Recycled Produce Packaging
    2026/05/11
    Americans throw away nearly 5 million tons of film and flexible plastic packaging every year, and less than 1% of it gets recycled, according to The Recycling Partnership. The salad bag, the potato bag, the pallet wrap behind every grocery store — all of it is technically recyclable, almost none of it actually is, and food contact applications make the math even harder, because the FDA requires rigorous migration testing before a single recycled pellet can touch what we eat. Kevin Kelly, CEO of Emerald Packaging, the largest supplier of retail flexible packaging to the U.S. produce industry, has spent decades on that problem from inside the industry. In December 2025, his Union City, California–based, third-generation family business announced that it had eliminated more than 1 million pounds of virgin polyethylene over the previous year by replacing it with post-consumer recycled (PCR) material, including, in partnership with Walmart, Idaho Package, and Wada Farms, the first 30% PCR potato bag approved for direct food contact. In this episode of Sustainability In Your Ear, Kevin walks through what it actually took to get that bag on a Walmart shelf, why most flexible packaging companies still won't try, and why the most ambitious recycling law in the country may push the industry in the wrong direction.[

    Food-grade PCR is a different animal from the recycled plastic in a milk crate or a contractor bag. To pass FDA scrutiny, the feedstock has to be traceable from a known, food-adjacent source. For Emerald, that mostly means pallet wrap collected from Walmart distribution centers, washed, dried, and repelletized by suppliers like Dow Chemical's Circulus mechanical recycling business and Canada's Nova Chemicals. Variation in any given load of recyclable plastic causes carbon buildup on Emerald's extrusion lines, forcing a shutdown every eight hours for cleaning, and waste rates are higher than with virgin resin. The company has had to audit its own suppliers in person, push back on competitors who hide non-food-grade PCR in the middle layer of multilayer films and call it sustainable, and walk produce buyers through what “food-grade” actually means before they sign on. Kevin describes Emerald as “the canary in the coal mine” for food-grade PCR — he can't find another bag in the store that's labeled the same way.

    The harder argument Kevin makes is about policy. California's SB 54, the most ambitious extended producer responsibility (EPR) law in the country, with a 65% recycling rate target and a 25% source reduction mandate by 2032, was supposed to drive exactly the kind of work Emerald is doing. But Kevin says the rulemaking went the other way. The pound-for-pound PCR credit that would have rewarded companies for replacing virgin resin with recycled content was stripped out, and the fees are low enough that producers can hit early reduction targets through agricultural film and other low-hanging fruit without ever switching to food-grade PCR. The deeper structural problem Kevin lays out is the capital story. Family-owned manufacturers freed from quarterly returns pressure, Kevin argues, are doing more to push food-grade PCR forward today than the capital pools that are theoretically supposed to fund the energy and sustainability transition.To find out more about Emerald Packaging, visit empack.com.
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    46 分
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