『Sustainability In Your Ear』のカバーアート

Sustainability In Your Ear

Sustainability In Your Ear

著者： Mitch Ratcliffe
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Mitch Ratcliffe interviews activists, authors, entrepreneurs and changemakers working to accelerate the transition to a sustainable, post-carbon society. You have more power to improve the world than you know! Listen in to learn and be inspired to give your best to restoring the climate and regenerating nature.Copyright 2025 Internet Media Strategies Inc. マネジメント・リーダーシップ リーダーシップ 地球科学 生物科学 科学 経済学
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  • GoodPower’s Leah Qusba on Selling Clean Energy as Pocketbook Power

    GoodPower’s Leah Qusba on Selling Clean Energy as Pocketbook Power
    2026/07/13
    In 2024, 91% of new large-scale renewable projects around the world made electricity for less money than any fossil-fuel option, according to the International Renewable Energy Agency. Solar power was 41% cheaper than the lowest-cost fossil fuel, and onshore wind was 53% cheaper. The technology that can lower energy bills, keep the grid stable, and create jobs is now the most affordable way to build power almost anywhere. So, here’s the big question our guest faces every day: if clean energy is this good and this affordable, why is it still so tough to get people to support it? Leah Qusba leads GoodPower, a nonprofit focused on strategic communications and research.For almost twenty years, it was known as Action for the Climate Emergency, but it changed its name during Climate Week 2025. Since Leah took over, the group has grown about ten times bigger, built a network of over 8,500 content creators who share facts about renewables, and started running live messaging tests through its Good Data Lab. The new name highlights that renewable power is good power, and the best way to win support is by showing how it affects people’s monthly bills. The decision to rebrand was based on data. Leah’s team learned that words like “climate” and “emergency” can shut down conversations in rural, conservative areas where most new wind and solar projects are built. GoodPower shifted its message to focus on jobs, community investment, and steady power bills.GoodPower also works to fight anti-renewables disinformation, which Leah says spreads fastest in the first day or two after a grid emergency. When Winter Storm Fern knocked out power in more than 20 states in January, the organization had a few days’ notice and quickly got its creator network ready to “prebunk” the usual claim that renewables caused the blackouts. This strategy, based on the Debunking Handbook, starts with the truth, points out the false claim, and then repeats the truth to make it stick.GoodPower uses the same idea in its AI tools: CleanCast predicts where local fights over new projects might start so communities can get accurate information early, and TrueVoice spots AI-generated comments in public records. Still, Leah says the best messengers are neighbors, since people trust those who share their experiences. For instance, when Boulder City, Nevada’s Republican mayor, Joe Hardy, talks about how solar and storage helped his town’s budget, it connects with other conservative communities in a way ads can’t.GoodPower’s network of creators shares clean-energy messages through car-repair, food, and gaming videos. Leah calls this the raisin bread theory: the regular content is the bread, and the renewables message is the raisin. For communities already dealing with climate impacts, she highlights groups like Extreme Weather Survivors, which gives wildfire and flood survivors a way to push for policy changes from the ground up.To learn more, visit goodpower.org and follow Leah Qusba on LinkedIn, where she is active and easy to reach.Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube
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    49 分
  • Sustainability In Your Ear: Shareholder Democracy and Causeway Impact Founders on Building Shareholder Influence

    Sustainability In Your Ear: Shareholder Democracy and Causeway Impact Founders on Building Shareholder Influence
    2026/06/29
    If you hold a 401(k), an IRA, or a single index fund, you own a sliver of hundreds of American companies, yet you almost certainly let someone else decide how those shares vote. Individual investors hold about 25% of all U.S. public equities, more than BlackRock, Vanguard, and State Street combined, yet only about one in eight of them votes the shares they own; the rest of those ballots get cast by a handful of asset managers and the proxy advisory firms they rely on, deciding who sits on corporate boards, how executives are paid, and what a company owes its workers, its customers, and the climate. This week’s two guests want to put that voice back in owners’ hands. Gabriel Grant, co-founder of the nonprofit Shareholder Democracy, is building the machinery to let everyday investors delegate their proxy votes to a civil-society organization they already trust, such as a labor union, a faith community, an environmental group, choosing a representative once and changing it whenever they want. Doug Heske, CEO of Newday Impact Investing and its Causeway platform, comes at the same problem from the engagement side, channeling revenue from values-aligned portfolios into work with more than 50 mission-aligned nonprofit partners and connecting investors and donors to the causes — and companies — they care about. Grant is building the rights layer that gets a vote counted; Doug is building the engagement layer that turns it into a continuing conversation with management. Their conversation brings the challenge into focus.On this episode of Sustainability In Your Ear, learn how the proxy vote problem undercuts foundations whose endowments quietly vote against the shareholder proposals their own grantees are writing — one side of the house funds the change while the other votes it down, because the signal most managers are rewarded for is next year’s return. Coordinating millions of small owners across thousands of ballots was mechanically impossible for most of the last century, but the internet collapsed the cost of communication and AI is collapsing the cost of reading thousands of ballot items at once, which is what makes the idea newly buildable. Grant is quick to add that the vote is leverage, not the destination, because most of the value in corporate governance is created in dialogue with management. He is candid about the limits: one share, one vote will never be pure democracy. The thread the conversation dives into governance ideas pioneered by Dee Hock, the founder of Visa, who built a global network by getting rival banks to share sensitive data around one shared purpose. Hock's “chaordic” thinking blends chaos, and offers a model that Grant and Doug believe is finally buildable for shareholders.To learn more about Shareholder Democracy and delegate your proxy votes — or, if you have a brokerage account, to try the pilot that auto-forwards your ballots to the new voting platform — visit shareholderdemocracy.org. To explore Newday Impact Investing and the Causeway platform for values-aligned investing and giving, visit causewayimpact.com.Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube
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    1 時間 1 分
  • Kendra MacDonald Steers to the Blue Economy at Canada's Ocean Supercluster

    Kendra MacDonald Steers to the Blue Economy at Canada's Ocean Supercluster
    2026/06/22
    The ocean produces about half the oxygen we breathe, absorbs roughly 30% of the carbon dioxide we emit, and takes up about 90% of the excess heat those emissions trap, according to the United Nations. It is the planet’s largest life-support system — and also its least-funded one. Of the 17 UN Sustainable Development Goals, the goal for life below water consistently draws the least money. Canada, which has the longest coastline in the world, is trying to flip that equation, and you can watch it happen close to real time.

    Our guest this week is Kendra MacDonald, CEO of Canada’s Ocean Supercluster, a national, industry-led effort to grow what’s come to be called the blue economy. Under her leadership, the Supercluster has grown into a community of roughly 1,000 members co-investing in more than 150 projects. She came to the role after 25 years at Deloitte, where she served as Chief Audit Executive, and she runs it from St. John’s, Newfoundland. The model is built on co-investment: at least two companies put money in, often alongside Indigenous communities, researchers, and global corporations, so no single player carries the risk alone. The projects range from graphene hull coatings that cut a ship’s fuel use to wave-powered desalination and the $4.4 million Membertou Electric Lobster Boat, billed as Canada’s first zero-emission commercial fishing vessel, led by the Membertou First Nation.

    Kendra’s thesis fits in seven words: you can go faster alone, but farther together. In our conversation, she’s candid about where that gets hard — most of these collaborations are small companies that don’t individually hold every capability, and the upfront work of sorting out who owns which piece of intellectual property is what separates the partnerships that succeed from the ones that stall. She’s just as candid about the catch: the Supercluster is funded by the Government of Canada to de-risk small Canadian firms, and when those firms succeed, they’re often acquired by international buyers — the value-capture problem at the heart of every public innovation program. That tension between strong science and thin capital, she says, keeps her up at night, and it points back to the blue-finance gap. It also shapes how she talks about aquaculture, which in 2022 surpassed wild capture as the world’s main source of farmed aquatic animals, according to the UN Food and Agriculture Organization, and is now the fastest-growing source of animal protein. Kendra rejects the idea that ocean health and productivity are in trade-off, arguing that a healthier ocean is more productive. And just before we recorded, the Trump administration reopened nearly half a million square miles of the Pacific to commercial fishing, the third such rollback in little more than a year. One model treats the ocean as a commons to protect and co-invest in; the other treats marine protection as an obstacle to clear. Kendra thinks the contrast opens a door for Canada to lead.

    To learn more about the Ocean Supercluster, visit oceansupercluster.ca. MacDonald writes about ocean-economy investment on her Substack, Saltwater Signals, and she’s easy to find on LinkedIn.
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    44 分
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