• Episode #11 - Customer Experience Principle #10 - Customer Journey Mapping - the map is not really the point

  • 2021/01/05
  • 再生時間： 9 分
  • ポッドキャスト

Episode #11 - Customer Experience Principle #10 - Customer Journey Mapping - the map is not really the point

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  • Some organisations develop journey maps, pop them on the wall and then leave it at that. But the map isn't really the point of Customer Journey Mapping, it's just a byprroduct. So, what is the point?
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あらすじ・解説

Some organisations develop journey maps, pop them on the wall and then leave it at that. But the map isn't really the point of Customer Journey Mapping, it's just a byprroduct. So, what is the point?
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