Episode 18: From Print Ads to Precision Targeting: How More Farm Stores Leverages Digital Marketing
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Episode 18: From Print Ads to Precision Targeting: How More Farm Stores Leverages Digital Marketing
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Welcome to The Marketing Compass! In this episode, we sit down with Shane Logan, Sales Manager at More Farm Stores, and Wes Sigler, Founder of Blue River Digital. They discuss More Farm Stores' 111-year history and transition from traditional marketing to a data-driven digital approach. Shane shares how Blue River Digital's targeted campaigns and geo-fencing have transformed their marketing strategy, allowing them to reach the right audience and optimize their sales efforts. They also delve into the importance of building strong client relationships and the power of storytelling on social media. Tune in for valuable insights on adapting marketing strategies to a changing landscape and the power of collaboration between businesses and marketing agencies. Have questions or topic ideas? Let's connect: https://blueriverd.com/