In this episode of Cruise Control, Kevin Davis sits down with Anthony Fisher from The Rag Company at Mobile Tech Expo 2025 (MTE) to discuss the evolution of branding, social media, and business growth in the detailing industry. Anthony shares insights into how The Rag Company became a dominant force, not just through great products but by pioneering content creation, YouTube education, and high-quality branding. He discusses the importance of staying ahead in social media, leveraging trending audio, and creating a brand voice that resonates with audiences.

Anthony also provides practical tips for detailers and shop owners on how to build an effective brand presence, differentiate themselves, and avoid common social media mistakes.

Anthony’s insights provide a roadmap for detailers looking to grow their businesses beyond just doing great work. By focusing on branding, content strategy, and customer engagement, shops can create a lasting impact and attract high-value clients.

Key Takeaways:

1. Education Drives Sales
   • The Rag Company focused on education through YouTube, showing customers how to use their products rather than just selling them.
   • This strategy transformed their business from a small microfiber company to an industry leader.
2. Branding is More Than a Logo
   • A strong brand voice, consistency in content, and professional presentation set businesses apart.
   • Detailers should think beyond posting car pictures—showcasing themselves, their team, and their process builds trust.
3. Social Media is a Game of Strategy
   • Use trending audio and high-engagement formats like Instagram Reels and TikTok to maximize reach.
   • Being consistent in posting style and branding (colors, filters, and messaging) helps businesses become recognizable.
4. Don’t Just Copy Other Detailers
   • Many detailers post the same “three-quarter shot” of a clean car. To stand out, businesses should create content that reflects their unique personality and brand identity.
   • Looking at successful brands outside of detailing (e.g., motorcycle or sneaker brands) can offer inspiration for better marketing strategies.
5. Customer Experience Matters More Than You Think
   • Anthony shares a real-life experience of being sold bath products through an immersive in-store demonstration, proving that experience and engagement can sell a product better than features alone.
   • Detailers can apply this by educating customers about their services and providing a seamless, personalized experience.

www.theragcompany.com

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