Summary:

In this episode of Cruise Control, Kevin Davis sits down with Amanda Lees, owner of Boat Ease Marine Detailing. Amanda shares her fascinating journey from working on luxury superyachts to running her own boat detailing business with her husband in Minnesota. She discusses the physical and technical challenges of marine detailing, the unique intricacies of working with gel coats and teak, and her experience as a woman in a male-dominated industry.

Amanda also talks about balancing work and life on the road, her aspirations to build a training program for marine detailers, and her passion for encouraging other women to join the industry. This episode provides a deep dive into the world of marine detailing, resilience, and the importance of adaptability and specialized skills in business.

Key Takeaways:

1. Adapt and Learn: Amanda’s journey highlights the importance of adapting skills to new challenges and constantly learning to meet customer needs.
2. Build a Niche and Reputation: Specializing in marine-grade ceramic coatings and teak restoration helped Amanda’s business stand out in the industry.
3. Strength Through Community: Amanda advocates for a network of female marine detailers to share knowledge, support, and inspiration within a challenging field.
4. Invest in Professional Training: Attending specialized training sessions and learning from experienced mentors can be instrumental in mastering skills and growing a business.
5. Embrace Resilience and Collaboration: Working closely with her husband, Amanda showcases the importance of resilience, patience, and effective teamwork in a physically demanding field.

https://www.boat-ease.com

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In this episode of Cruise Control, Kevin Davis interviews Michael Honn from STEK USA, a paint protection film (PPF) company where Michael has grown from a startup employee to a key driver of sales and marketing. Michael discusses his unique journey, from working in detailing during college to becoming a full-time sales rep at STEK USA, eventually transitioning into a marketing leadership role. He explains the importance of building a scalable, customer-centered business model and the benefits of a consultative approach in sales.

Michael’s background in rally racing also weaves into the conversation, illustrating his high-energy approach to work and life. The discussion covers the power of personal relationships in business, the value of adapting strategies to fit market needs, and STEK USA’s commitment to quality products and sustainable growth.

Key Takeaways:

1. Empower Employees: Michael stresses the importance of enabling employees to take ownership in their roles, which fosters dedication and drives business success.
2. Customer Education First: Building trust through a consultative, educational approach helps STEK USA foster long-term relationships and maintain a strong market presence.
3. Value in Specialized Events: Rather than large trade shows, STEK focuses on local events and direct customer visits, which bring a higher return on investment and build stronger client relationships.
4. Adapt for Sustainable Growth: Standard Operating Procedures (SOPs) and adaptability allow STEK to scale efficiently while keeping quality and customer satisfaction high.
5. Market Creatively: STEK’s marketing strategy prioritizes high-quality content and influencer partnerships, creating brand awareness and loyalty within niche automotive communities.

https://www.stek-usa.com/

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Summary:

In this insightful episode of Cruise Control, Kevin Davis speaks with Tony Kiger and David Kratz about the ins and outs of growing a successful detailing and tinting business. Tony and David, who both bring years of experience from the fields of paint protection, tint, and automotive film, discuss their journeys and share valuable advice for new and established business owners alike. They highlight the importance of staying adaptable in a rapidly evolving industry, having a resilient team, and fostering customer relationships. The conversation also explores the balance between working in the business and stepping back to manage and strategize at a higher level.

Key Takeaways:

1. Adaptability is Crucial: The detailing industry evolves quickly, and staying relevant requires continuous learning and adapting to new technologies.
2. Passion Drives Success: Customers notice the passion of the people they work with, which can set a business apart in a competitive market.
3. Building a Resilient Team: Tony and David emphasize the importance of hiring people who align with the company’s values and supporting them in their growth.
4. Balancing Customer Touchpoints: Investing in quality customer interactions, like maintaining updated websites and communication channels, is critical for long-term success.
5. Work on the Business, Not Just in It: For sustained growth, business owners must step back to make strategic decisions rather than only managing day-to-day tasks.

https://autobahnwindowfilms.com

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