In this episode of Cruise Control, Kevin Davis sits down with Anthony Fisher from The Rag Company at Mobile Tech Expo 2025 (MTE) to discuss the evolution of branding, social media, and business growth in the detailing industry. Anthony shares insights into how The Rag Company became a dominant force, not just through great products but by pioneering content creation, YouTube education, and high-quality branding. He discusses the importance of staying ahead in social media, leveraging trending audio, and creating a brand voice that resonates with audiences.

Anthony also provides practical tips for detailers and shop owners on how to build an effective brand presence, differentiate themselves, and avoid common social media mistakes.

Anthony’s insights provide a roadmap for detailers looking to grow their businesses beyond just doing great work. By focusing on branding, content strategy, and customer engagement, shops can create a lasting impact and attract high-value clients.

Key Takeaways:

1. Education Drives Sales
   • The Rag Company focused on education through YouTube, showing customers how to use their products rather than just selling them.
   • This strategy transformed their business from a small microfiber company to an industry leader.
2. Branding is More Than a Logo
   • A strong brand voice, consistency in content, and professional presentation set businesses apart.
   • Detailers should think beyond posting car pictures—showcasing themselves, their team, and their process builds trust.
3. Social Media is a Game of Strategy
   • Use trending audio and high-engagement formats like Instagram Reels and TikTok to maximize reach.
   • Being consistent in posting style and branding (colors, filters, and messaging) helps businesses become recognizable.
4. Don’t Just Copy Other Detailers
   • Many detailers post the same “three-quarter shot” of a clean car. To stand out, businesses should create content that reflects their unique personality and brand identity.
   • Looking at successful brands outside of detailing (e.g., motorcycle or sneaker brands) can offer inspiration for better marketing strategies.
5. Customer Experience Matters More Than You Think
   • Anthony shares a real-life experience of being sold bath products through an immersive in-store demonstration, proving that experience and engagement can sell a product better than features alone.
   • Detailers can apply this by educating customers about their services and providing a seamless, personalized experience.

www.theragcompany.com

Get your one-stop success solution at www.detailersroadmap.com!

Facebook
Instagram
TikTok
YouTube

In this episode, Kevin Davis sits down at MTE 2025 with husband-and-wife entrepreneurs Steven and Brittney Ruscoe, the dynamic duo behind Northern Lights Home and Auto Coatings and Immersion Media. They share how they balance marriage, parenthood, and a fast-growing detailing business, all while staying true to their down-to-earth Southern roots. From leveraging humor in social media to emphasizing authenticity over “keeping up with the Joneses,” this couple reveals the mindset shifts and practical steps that have fueled their impressive trajectory. If you’ve ever wondered how to grow a business without sacrificing your sanity—or your family—this conversation is for you!

Key Takeaways

1. Slow, Sustainable Growth
   • Why “maxing out” each phase of your business can prevent rash decisions and create a stable foundation.
2. People Over Profits
   • How focusing on genuinely helping employees and customers ultimately leads to bigger financial wins.
3. Authenticity Sells
   • The power of fun, personal, and even goofy social media content—rather than stiff sales pitches.
4. Family as a Business Asset
   • How working together as spouses (and parents) can strengthen both your brand and your relationship—provided you share the same vision.
5. Mindset Matters
   • Why seeing a certain revenue figure (e.g. one million dollars) is often more about personal validation and inspiring those around you than purely about money.

Get your one-stop success solution at www.detailersroadmap.com!

Facebook
Instagram
TikTok
YouTube

In this episode of Cruise Control, Kevin Davis hosts Tony Pando, a seasoned business leader with a diverse career spanning Nicholas Golf, detailing, and Dr. ColorChip. Tony reflects on his time at Nicholas Golf, where he honed his skills in brand building, customer engagement, and driving growth. He shares insights into leveraging emotional connections with customers and the importance of understanding your audience to create lasting loyalty. Transitioning into his current role at Dr. ColorChip, Tony discusses how detailers can use simple but high-margin add-ons like paint chip repair to boost revenue. The conversation weaves together themes of customer service, profitability, and the adaptability needed to thrive in dynamic industries.

Key Takeaways:

1. Lessons from Nicholas Golf:
   • Tony’s time at Nicholas Golf emphasized the importance of building a brand rooted in quality and trust. He explains how the emotional connection golfers had with the brand created loyalty that translated into sales.
   • Customer service was key—anticipating needs and exceeding expectations were hallmarks of success.
2. Customer Experience is Everything:
   • Whether at Nicholas Golf or Dr. ColorChip, Tony highlights the importance of creating “wow” moments for customers, such as fixing minor issues proactively without being asked.
   • Emotional connections and goodwill lead to repeat business and referrals, which are vital for long-term growth.
3. From Golf to Detailing:
   • Transitioning industries taught Tony the importance of adaptability and leveraging transferable skills, such as marketing, leadership, and customer relationship management.
4. Profitability Through Simplicity:
   • At Dr. ColorChip, Tony champions a straightforward yet effective system for paint chip repair that can add significant revenue for detailers. By investing in easy-to-learn processes, businesses can quickly scale their offerings without major costs.
5. Be a Difference Maker:
   • Reflecting on his career, Tony emphasizes the importance of focusing on small actions that can make a big impact—both in business and in life. Whether it’s providing excellent customer service or finding innovative ways to solve problems, every effort contributes to building a lasting legacy.

This episode provides a mix of high-level strategic insights and actionable advice, offering inspiration for entrepreneurs and business owners across industries.

www.drcolorchip.com

Get your one-stop success solution at www.detailersroadmap.com!

Facebook
Instagram
TikTok
YouTube