Discover how Bobbi Maxwell became one of the top voices in automotive voice over, working with brands like Maserati, GMC, and Honda. In this episode of the Everyday VOpreneur Podcast, Bobbi shares her journey from radio to full-time voice actor, building a career that boasts over 300 automotive spots annually.

You’ll learn the keys to booking and maintaining long-term automotive clients, the importance of working with automotive agencies, and how to strategically manage your availability to keep clients happy. Bobbi also offers insider advice on demo versatility, staying consistent, and why being reliable and fast is crucial in this competitive niche.

For voice actors looking to break into automotive or expand their client base, Bobbi's insights on navigating conflicts, understanding regional markets, and managing rates for TV, radio, and digital automotive spots are invaluable. She even touches on how AI might impact automotive voice over in the future and how to stay prepared.

This episode is packed with practical tips and real-world examples to help voice actors build a sustainable career in automotive. Whether you’re new to the genre or a seasoned talent, you’ll find plenty of actionable advice.

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Automotive voice over work can be steady and lucrative.
• Agency connections are crucial for securing automotive voice over work.
• The automotive industry offers opportunities for both local and national work.
• Automotive voice over rates differ from standard commercial rates.
• Styles in automotive voiceover are evolving towards more relatable voices.
• Versatility in voice demos is crucial for success in the industry.
• Voice actors need to understand brand identities to succeed in automotive.
• Quick turnaround times are often expected in automotive voice over.

We all wish we could book more with our agents, right? I know I do!

They signed us in the first place, so we must bring something to the table. But how can we convert that into more bookings and more earnings?

Emma O'Neill is a non-union voice actor earning over 50% of her income through agents and managers. So if there's a secret to this, she's figured it out; and now she's sharing!

In this episode Emma offers plenty of tips for building better relationships with agents, giving them what they're looking for so they'll want to work with you, and continually improving your own craft so you're always curren with what they need.

We talk landing agents, working with agents, the difference between agents and managers, how to increase your book rate and so much more.

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Most voice actors earn less than 10% from agents.
• Building relationships with agents is crucial for voice actors.
• Networking at conferences can lead to valuable connections.
• Managers focus on personal branding while agents handle business aspects.
• Be easy to work with.
• Casting directors are often supportive and want actors to succeed.
• Taking risks in auditions can lead to better opportunities.
• Current trends in voice acting are shifting towards more authentic reads.
• Improving relationships with agents can enhance booking opportunities.

With AI results now appearing at the top of many Google searches, the voice actor who is using SEO as part of their marketing strategy is going to have to understand how the rules of the SEO game are changing.

From zero-click content to the implications of AI-generated search results, choosing the right short and long tail keywords to building your trust and authority, Gina Scarpa dishes all the tips, tricks and strategies in this wide-ranging SEO-based conversation.

Heck, we cover so much ground in this chat we ever got to talk about Robert Irvine and the amazing Restaurant Impossible TV show!

Want actionable, practical strategies for improving your websites SEO without having to be a programming genius or SEO Jedi? Gina delivers the goods!

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• AI will impact voiceover and SEO significantly.
• Zero click content is changing how we search online.
• Google's AI, Gemini, is prioritizing direct answers.
• Human-generated content is still crucial for SEO.
• Building authority and trustworthiness is essential.
• Keyword strategies must evolve with AI advancements.
• Competitor research can inform effective SEO practices.
• Voice Actors should create niche or genre specific pages.
• AI tools can assist but cannot replace human creativity.
• AI tools can help identify keyword gaps and improve content.
• Regularly updating website content is crucial for maintaining rankings.
• Google prioritizes content that answers user questions quickly.