エピソード

  • GTM AI Podcast: Your Job Title is Becoming Obsolete and Why You're Refusing to See It
    2025/10/17
    www.gtmaiacademy.com www.aibusinessnetwork.ai www.chilipiper.com Connect with Alina: https://www.linkedin.com/in/alinav/ In this conversation with Coach K, Alina—Co-CEO of Chili Piper—reveals the uncomfortable truth about AI that nobody's talking about: it won't replace your job, but it WILL force you to completely reinvent yourself. She walks through her journey from communist Romania with a "CEO or bust" mentality, to a devastating realization that she couldn't save everyone, to now leading a company navigating the biggest technological shift of our lifetime. But here's the thing—she's not afraid anymore. And she explains exactly why you shouldn't be either. WHAT YOU'LL LEARN: How Alina went from paralyzed confusion about AI replacing her employees to genuinely excited about what's possible. She breaks down the one thing most companies get wrong when building AI infrastructure (hint: it's not about the tools—it's about alignment). You'll hear the behind-the-scenes story of how Chili Piper unified their data across sales, marketing, and customer success into Snowflake, then used it to answer questions like "Why do buyers actually switch to us?" and "What messages actually move deals?" The answer? It took locking their team in a room and forcing executives to leave their egos at the door. Then she shares the framework for automating soul-crushing tasks without destroying your team—and why the future of GTM is actually MORE human, not less. THE MINDSET SHIFT: The biggest insight isn't about technology. It's this: AI amplifies what makes YOU unique. It can't replace you. It can augment you. And everyone who's terrified right now is missing the most important opportunity of their career. "We're all phoenixes in the ashes right now," Alina says. This is the conversation about what that actually means—and what you need to do about it. PERFECT FOR: GTM leaders, founders, SDRs, marketers, anyone feeling overwhelmed by AI and wondering where to actually start.
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    33 分
  • GTM AI Podcast: B2B Influencer Marketing and the AI-Human Balance with Hector Forwood
    2025/10/09
    www.gtmaiacademy.com www.aibusinessnetwork.ai Connect with Hector: https://www.linkedin.com/in/hectorforwood/ In this episode, Jonathan Kvarfordt interviews Hector Forwood, CEO of Flooencer, about the explosive growth and chaotic pricing dynamics in B2B influencer marketing. Hector shares insider data from over 1,000 sponsored campaigns, revealing a 37% price increase in just 12 months and the "shockingly bad" CPM metrics that brands are willing to pay. The conversation explores the delicate balance between AI-powered content creation and authentic human storytelling, the death of traditional outbound marketing, and Hector's contrarian view that AI has already delivered 80% of its dramatic improvements. With insights from building companies from scratch using no-code tools and predictions about the future of SaaS pricing, this episode provides actionable frameworks for GTM leaders navigating the intersection of AI and human creativity.
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    33 分
  • AI and Revops Insights and Use Cases with Navin Persaud
    2025/10/02
    www.gtmaiacademy.com www.aibusinessnetwork.ai Connect with Navin: https://www.linkedin.com/in/navinpersaud/ www.1password.com AI in Rev Ops: Insights from Navin Persaud, VP at 1Password - GTM AI Podcast In this episode of the GTM AI Podcast, host Jonathan Kvarfordt, aka Coach K, sits down with Navin Persaud, the VP of Rev Ops at 1Password. Navin shares his career journey from aspiring lawyer to tech enthusiast, his experiences at IBM, and his role in revolutionizing revenue operations at 1Password. The discussion delves into how AI is used in rev ops, the importance of defining problems before implementing AI solutions, and the criteria for selecting AI tech in a security-conscious environment. Navin also highlights the unmatched value of momentum in enhancing sales processes, offering product feedback, and improving sales coaching. This episode is packed with insights for anyone in rev ops, sales, and AI implementation. 00:00 Introduction and Guest Welcome 00:40 Navin Persaud's Career Journey 02:11 AI in Rev Ops: Opportunities and Challenges 04:46 The Importance of Empathy in Rev Ops 06:02 AI Implementation Strategies 09:13 Security Concerns with AI 12:36 Future of AI in Rev Ops 20:28 Momentum's Impact on Rev Ops 27:44 Closing Remarks and Appreciation
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    29 分
  • AI-Powered Psychometrics and Team Optimization with Russell Mikowski
    2025/09/23
    www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.surepeople.com/ Russell-> https://www.linkedin.com/in/russell-mikowski-a349903/ GTM AI Podcast Episode: Russell Mikowski on AI-Powered Psychometrics and the Human Advantage In this episode, Jonathan Kvarfordt interviews Russell Mikowski, CEO of SurePeople, about revolutionizing workplace psychometrics through AI integration. Russell shares his unconventional journey from DJ and poker player to CEO, and reveals why personality-driven collaboration becomes MORE critical as AI automates routine tasks. The conversation explores how organizations can optimize human interactions, the "desk drawer problem" with traditional assessments, and the future of AI agents that understand personality psychology. Russell explains how traditional psychometric assessments fail to deliver ongoing value. Key Quote: "The results of those assessments are often metaphorically stuffed into our desk drawers, sometimes literally in Manila folders and kind of die there. Right? So sure people is looking to completely disrupt the traditional psychometric world by democratizing access to psychometrics across organizations." Discussion of SurePeople's approach to personality measurement and real-time application. Key Quote: "Prism is the most accurate psychometric on the market today. So we're comfortable that our tool is the appropriate vehicle for powering interactions that matter in moments that matter on platforms that you already use." Russell explains how personality insights drive tangible business outcomes. Key Quote: "Should they be leading with the why? Because the group leans towards Big picture thinking... Or should they get straight to the details and the data? Because this group doesn't care at all about how your kids are, or even why the company has made this decision." Key Quote: "Culture begets performance right. If people feel seen, heard, and understood, they're less likely to be flight risks, they're less likely to be quiet quitting, they're less likely to be negatively impacted by a slack message that they took the wrong way." Exploring how personality data could enhance AI communications and reduce "robot speak." Key Quote: "What if your personality, as determined by a psychometric, could be essentially fed into an agent to make the language that it uses sound more like you. And then there would be consistency, perhaps, between that initial automated outreach, and how you actually act when you get on a demo with someone." Russell's core thesis on why human interactions become more valuable, not less, as AI advances. Key Quote: "The expected output, and you know, in a related manner, the value of each human individual on teams is rising right?... So the optimization of the interaction, the communication, the collaboration between more valuable than ever human resources." Key Quote: "As a big picture thinker... I'm bad with details. I'm horrible with lists... But where AI can stay on top of those for me make reminders and keep me informed... That's freeing up my time to think creatively about what the next great product might be." Russell shares surprising findings about who adopts AI-powered personality tools. Key Quote: "A pattern is starting to form that would show people who have more what we would call precise personality types. So those are like your architects, your scientists, your research... are more likely to use our tools more often." Information on accessing the PRISM assessment and company contact details. Key Quote: "Any company that wants to deploy the assessment between 50 and a thousand employees just simply schedule a demo via our site, and we'll give you the option to roll it out for free forever to all of your employees."
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    30 分
  • AI and Gravity Marketing, taking things to the next level with Harald Roine
    2025/09/17
    www.gtmaipodcast.com www.aibusinessnetwork.ai www.gtmaiacademy.com For Harald go to : https://go.buroventures.com/ or Linkedin: https://www.linkedin.com/in/haraldroine/ The Genesis of a Marketing Innovator Harald's journey into the world of digital marketing began at the age of 11. Motivated by a passion for video games and a push from his father to develop productive skills, he taught himself to program and create websites. By 16, his interests had expanded to Bitcoin and digital innovation. Over the years, he has cultivated vast expertise in digital marketing, focusing on value-based approaches and technological advancements. Traditional marketing often hinges on showcasing product features or benefits. Harald, however, advocates for a "value-first" approach. This strategy focuses on offering genuine value to the audience before making any pitches. The idea is simple yet impactful—by providing valuable insights or resources, businesses build trust and reciprocity, which naturally encourages audiences to engage further. Harald envisions AI as a revolutionary tool in marketing, capable of automating numerous functions and processes. He outlines a future where AI will not just assist but transform how businesses interact with their audiences. The ability for AI to understand complex input-output processes within a company and mimic human strategic and creative tasks marks a significant shift. This perspective aligns with the belief that AI will soon facilitate AI-to-AI interactions, streamlining operations like marketing and customer relations. A key takeaway from the discussion was the application of AI in generating leads and engaging customers. Bureau Ventures leverages AI to automate content creation, enabling more efficient and effective marketing strategies. AI-driven systems can analyze a business's offerings, identify audience pain points, and produce content that resonates with potential customers. As a result, businesses can focus more on strategic growth and less on manual content development. With AI poised to redefine the landscape of business operations, Harald emphasizes the importance of building owned media channels that businesses control entirely. This strategy will help companies build digital real estate that withstand external changes, ensuring sustainable outreach and engagement. He also touches on AI’s potential to revolutionize client success systems through automated satisfaction and performance measures, enhancing customer experiences and outcomes. If you want to create a system that gathers hundreds of leads that come to you, Harald is the man to talk to. More details about Bureau Ventures and their innovative approaches can be explored through their website. As AI continues to evolve, the strategies shared by Harald offer a compelling direction for marketers seeking to stay ahead of the curve.
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    40 分
  • The AI Velocity Imperative: Blueprint for AI-Driven GTM Success Tim Sanders
    2025/08/29
    www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.linkedin.com/in/sanderssays/ GTMAI PodcastJoin Jonathan Kvarfordt as he hosts Tim Sanders, the VP of Research Insights at G2, on the G-T-M-A-I podcast. Tim shares his personal journey, passion for AI and music, and insights from his career, including working with Mark Cuban at AudioNet and Yahoo. The discussion explores the transformative power of AI in marketing, differences between traditional search engines and AI-driven answer engines, and the importance of generative engine optimization. Tim also delves into the concept of trust in AI, the future of marketing strategies, and how businesses can leverage AI to enhance effectiveness and velocity. This episode is packed with valuable takeaways for marketers, sales leaders, and AI enthusiasts. 00:00 Introduction and Guest Welcome 00:31 Tim Sanders' Background and Passions 01:27 Career Highlights and Key Experiences 02:45 Analog Synthesizers and Music Passion 03:47 AI in Marketing and Sales08:14 Trust and Adoption of AI15:03 Generative AI and SEO Strategies 30:18 Closing Remarks and Contact Information
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    32 分
  • Navigating the AI Revolution: Insights from Chad Sanderson of DeepHumanX
    2025/08/20
    www.gtmaipodcast.com www.aibusinessnetwork.ai https://deephumanx.com/ Navigating the AI Revolution: Insights from Chad Sanderson of Deep Human X In this episode, Jonathan sits down with Chad Sanderson, co-founder of Deep Human X, to discuss the rapid advancements and applications of AI in the business world. Chad shares his journey from marketing and sales to digital and revenue operations transformations, and his deep dive into AI enablement. They delve into the importance of balancing human and AI collaboration, the impact of AI on critical thinking, and the need for businesses to adapt quickly to stay competitive. The conversation highlights key strategies for leaders and organizations to effectively integrate AI, along with the significance of fostering a community and mindset focused on innovation and agility. 00:00 Introduction and Guest Welcome 00:52 Guest Background and Career Journey 01:08 AI and Digital Transformation 03:31 Human-AI Balance and Critical Thinking 09:06 Tools and Techniques for AI Augmentation 13:19 Transformational Mindset Shift 14:48 Breaking Assumptions in Workshops 15:22 Leadership Conversations on AI and Operationalization 15:36 Physical Reactions and Realization Journey 16:38 Leaders' Initial Thoughts on AI and Productivity 17:18 Recent Layoffs and AI's Role 18:20 Speed of AI Revolution 20:09 Adoption Rates and Quantum Computing 21:21 Preparing Teams for AI 23:15 Finding Community and Overcoming Fear 25:28 Services Offered by the Agency 27:23 Final Thoughts and Appreciation
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    30 分
  • How AI is Reshaping Revenue and Sales Enablement with Nate Varel
    2025/08/11
    www.gtmaipodcast.com www.gtmaiacademy.com www.aibusinessnetwork.ai www.letter.ai Nate: https://www.linkedin.com/in/nate-varel/ Exploring AI-Powered Revenue Enablement with Nate Varel of Letter.ai – GTM AI Podcast In this episode of the GTM AI Podcast, hosted by Jonathan Kvarfordt (Coach K), we are joined by Nate Varel, the head of GTM at Letter.ai. Nate shares insights from his extensive career, including his experiences at Perro AI and Options Clearing Corporation. The discussion delves into the transformative impact of AI-native platforms in revenue enablement, the evolving role of sales and enablement professionals, and how AI can drive better customer experiences. Tune in for a thought-provoking conversation on the future of sales, AI in tech, and the seamless integration of AI with sales processes. 00:00 Introduction and Guest Welcome 00:31 Nate Varel's Career Journey 02:07 Transition to Tech and Algorithmic Trading 05:09 Joining Letter.ai and Role Overview 06:38 The Future of Revenue Enablement 10:57 AI's Role in Sales and Enablement 15:59 Discussing Competitors and AI Integration 16:18 Advantages of AI-Native Platforms 17:17 Legacy Platforms vs. AI-Native Platforms 18:19 The Future of AI in Sales Enablement 19:13 AI's Role in Sales and Enablement 21:20 The Shift in Sales Enablement 25:52 The Role of AI Agents 28:51 Evaluating Tech Stacks and AI Integration 30:36 Conclusion and Final Thoughts
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    32 分