For years, I believed that the harder I worked, the more successful I’d be. Hustle, grind, push through — that’s what I thought business was all about. I was running three businesses, flying across continents, working crazy hours, and I thought, “This is success, right?”

Then, burnout hit me like a freight train.

And what I learned completely changed how I run my business and my life.

I discovered the power of stepping away in order to grow.

In this episode, you’ll learn:

-> How to overcome burnout and grow your business YOUR way.

-> How burnout forced me to reevaluate what I really wanted, and why it changed everything for me.

-> Why stepping back actually creates more clarity and direction, aligning you with where you want to go.

-> How taking a break boosts productivity, creativity, and innovation… and how it might show some stark truths about your business.

-> The one thing that connects Steve Jobs, Paul McCartney, Isaac Newton, Archimedes, and YOU.

-> The real reason your business should be able to function without you, and how to transition away from doing it all

And, if you’re ready to step away and give yourself that clarity in an inspiring, once-in-a-lifetime way, I’ve got an incredible opportunity for you — our upcoming Business Trailblazers Hike in Crete, Greece!

This is more than just a hike. It’s a reset. An opportunity to get outside your normal routine, connect with other amazing women business owners, and step into the bigger vision for your business and life.

Join me, and 14 women ready to reclaim their spark, at Business Trailblazers: CRETE COASTLINES & CANYONS, 15 - 22 October 2025.

CLICK HERE TO APPLY NOW:
https://her-business.lpages.co/business-trailblazers-crete/?utm_source=Website&utm_medium=General&utm_campaign=Business-Trailblazers-Crete-15OCT2025

Mentioned in This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

HerBusiness Podcast EP253: How to be a Trailblazer in your Industry with Amanda Farmer
http://herbusiness.com/253

Business Trailblazers | CRETE COASTLINES & CANYONS, 15 - 22 October 2025
https://her-business.lpages.co/business-trailblazers-crete/?utm_source=Website&utm_medium=General&utm_campaign=Business-Trailblazers-Crete-15OCT2025

If you’ve been posting on Instagram and wondering why the likes and views aren’t translating into sales, this episode is for you. My guests, Fiona Keary, CEO of Style Liberation, and Seona Roberts, crochet mentor and founder of the Hooked on Crochet Club, share their Instagram strategies.

They’ve tested, refined, and uncovered surprising tactics that drive engagement (and, most importantly, convert followers into paying clients!). Fiona reveals how she completely cut paid ads and grew her audience organically from 2K to 11K followers in just a few months. And, Seona shares with us how curiosity, teaching, and connection are the secret ingredients to keeping her audience engaged.

Here’s What You’ll Learn in the Episode:

-> The unexpected content format that drove the most views and lead magnet downloads for Fiona (after 6 months of testing).

-> How Seona uses visual hooks and curiosity to keep her audience engaged.

-> The journey from engagement to conversion and what it really takes to turn followers into paying customers.

-> How to create content that pinpoints pain points and positions you and your services as the solution.

-> The know, like, and trust factor (and why nurturing your audience is key).

-> Personal advice from a stylist on how to show up confidently on camera and feel great doing it.

-> How to balance stories, reels, carousels, and posts (and how to manage the scheduling of everything).

-> Discover the turning point when Fiona and Seona both realised Instagram was more than just a visibility tool… it could drive real revenue

-> How Fiona went from spending $1K–$2K a month on ads to ZERO - and having completely organic growth, and why it worked.

Do you want to pack smarter and lighter and still have lots of outfit options?

Sure, we could give you a list, but one size does not fit all when it comes to packing. We’ll share how to choose your foundation pieces, the #1piece3ways rule and how to get away with packing just two pairs of shoes.

Get The Guide:
https://styleliberation.lpages.co/packing-guide-fb35wts/

Learn to Crochet with Confidence!

The key to crocheting with confidence is to learn all of the foundations first. Our FREE eBOOK covers everything you need to start your crochet journey. Now available in both LEFT and RIGHT Handed!

Get the Guide:
https://thehookedoncrochetclub.com/freecrochetbeginnersguide

Mentioned in This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Style Liberation:
https://www.styleliberation.com.au/

Hooked On Crochet Club:
https://hookedoncrochetclub.com/

5 CEO Secrets That Will Grow Your Business and Give Your Time Back:
https://podcasts.apple.com/nz/podcast/284-5-ceo-secrets-that-will-grow-your-business-and/id375381762?i=1000678449561

Up until a few years ago, I was caught in a trap that so many business owners fall into — selling too many products. I thought the more I offered, the better. But instead, I was overwhelmed, our team was stretched too thin, and our customers were confused about what to choose.

In this episode, I take you behind the scenes of how I went from selling hundreds of products to just five — and why simplifying your offers can actually help you make more money, increase customer clarity, and streamline your operations.

Here’s What You’ll Learn in the Episode:

-> Why having too many products confuses your customers and slows down growth

-> How cutting back on offers can actually increase revenue and improve operations

-> What going from hundreds of products, to just a HANDFUL, taught me about what really matters.

-> The power of a “marketing runway” to create strategic, high-impact launches

-> How Apple’s streamlined product approach can work for your business

-> How to create a clear product ecosystem where one offer naturally leads to the next

By the end of this episode, you’ll know how to simplify your offers, increase profitability, and design a business model that TRULY aligns with you.

Mentioned in This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Profitable Business Workshop:
https://her-business.lpages.co/profitable-business-workshop/?utm_source=Website&utm_medium=Podcast&utm_campaign=Profitable-Business-Workshop-12FEB2025

Predictable Profits by Stu McLaren:
https://predictableprofitsbook.com/

The Marketing Runway (check out this podcast episode):
https://herbusiness.com/podcast/creating-a-runway-pave-the-way-for-the-sale-get-more-results/

In this episode, we are talking about some cold, hard, and heartbreaking facts about why women business owners face unique challenges when it comes to growing their businesses.

And, of course, we’ll get into how you can get the resources you need to face these challenges head-first.

In the Episode, You’ll Learn:

-> Why women business owners are still underrepresented in six and seven-figure revenue brackets – and how we can change that.

-> The showing funding gap between women-led and male-led startups (we’re talking BILLIONS of dollars).

-> How undervaluing and low-balling your services might actually be rooted in historical and cultural norms that we need to break from.

-> How to stop over-delivering without fair compensation, and get paid for every bit of value you provide.

-> Where the stigma of being “too salesy” comes from, and how you can reframe selling your products or services.

-> The shocking study done by Harvard Business Review that highlights the biases women can face in the investment space.

-> The importance of crafting a high-converting offer and why your offer is the missing piece to breaking down these barriers.

Mentioned in This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Content Sells Episode 254 – NEW & UPDATED! How to Craft an Offer That Sells:
https://podcasts.apple.com/au/podcast/content-sells-attract-convert-keep-your-ideal-clients/id1042074412?i=1000685958059

HerBusiness Podcast Episode 290 – More Sales, Less Marketing: How to Take the “Yuck” Out of Selling with Frances Pratt:
https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000683221117

HerBusiness Podcast Episode 283 - How to Align Your Facebook Ads Strategy with 2025 Goals with Tina Hay:
https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000677677792

“You can’t sell a secret.”

That’s what Natasha Buttler, an expert marketer with almost 30 years of experience, tells us about why your marketing and visibility matters.

In this episode, we’re talking about no-cost strategies that you can use to bring in clients, gain visibility, and improve your marketing campaigns.

Natasha shares her favourite free strategies, explains why simplicity and repetition always outperform complexity and reveals what powerful tools you’re probably overlooking.

What You’ll Learn in This Episode:

-> Proven, low-cost marketing strategies you can use as a small or medium-sized business.

-> Why simple, repetitive strategies yield long-term success.

-> How to optimise your Google Business Profile for free — and the one MISTAKE to avoid after setting up your profile.

-> The hidden power of showing your face in your brand to create authentic connections.

-> Networking made easy: Natasha’s #1 tip to kick off events without the awkwardness.

-> How batching content can save you time and energy.

-> The secret to creating content your audience craves by listening to their questions and language.

-> Why it’s okay (and effective!) to repeat what works in your marketing.

-> How to use niche messaging to speak directly to the right audience.

-> Why the person using your product isn’t always your ideal customer.

-> Out-of-the-box strategies to elevate your social media game.

Mentioned in This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Tradie Underwear:
https://www.tradie.com/

Boost Marketing Services:
https://boostmarketingservices.com.au/author/boostms/

What if getting more clients or making more sales wasn’t left up to chance?

Spoiler Alert: It isn’t left up to chance. Or at least for big businesses, it’s not. There is a SCIENCE behind selling and persuading your ideal clients into buying. It’s not magic, it’s not manipulation – it’s human psychology.

Let’s walk through Robert Cialdini’s 7 Principles of Persuasion, and then talk about how to apply them to your specific campaign assets.

What You’ll Learn In The Episode:

-> The 1 thing you need to know about each of Cialdini’s 7 principles and how they apply to your marketing

-> How to ethically influence your ideal clients without feeling pushy or manipulative

-> Why not every sales asset needs all 7 principles and how to strategically select the right ones

-> How to use reciprocity to build goodwill and create loyal customers

-> Why liking and relatability can make or break your connection with your audience

-> How to harness the power of social proof with testimonials, case studies, and reviews

-> The secrets to showcasing authority in your business through awards, credentials, and experience

-> How commitment and consistency can guide your ideal client step-by-step through your sales funnel

-> The most effective ways to use scarcity to create urgency and drive action

-> How to foster unity and build a sense of belonging in your community or audience

-> A step-by-step guide to incorporating these principles into your ads, email campaigns, and landing pages

Mentioned in This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

As small business owners, sales can be one of the most daunting aspects of business.

Sales are tied to so many negative stereotypes that just feel “icky”. But in this episode, I’m talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the ‘Yuck’ Out of Selling to challenge that perception and redefine what sales should be about.

We’re talking about the differences between marketing and sales, the power of storytelling, and the importance of understanding your ideal client (and how YOU can help THEM).

Here’s what you’ll learn in this episode:

-> Discover how to reframe selling away from being pushy, and more about genuinely helping your clients.

-> Understand the nuances that define sales and marketing (and how they SHOULD work together).

-> Use storytelling to connect with your clients and make basic sales concepts more relatable.

-> Know how to access your clients’ pain points and tailor your messaging directly to their needs.

-> Learn how to tailor your direct proposals so they’re effective and focus on your client’s needs.

-> Redirect objections from clients into opportunities to deepen the conversation and build deeper trust.

-> Discover how to lean on credibility, reliability, and intimacy to build stronger relationships with your clients.

Mentioned In This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Trusted Advisor by David Maister, Charles Green and Robert Galford:
https://www.amazon.com.au/Trusted-Advisor-20th-Anniversary/dp/1982157100

More Sale, Less Marketing on Amazon:
https://www.amazon.com.au/More-Sales-Less-Marketing-selling/dp/1763768805/

Metisan - Improve Your Sales Results:
https://www.metisan.com.au/

Social media can become the bane of many small business owners’ existence.

Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being ‘salesy’? WHAT do you even post?

The questions could go on. That’s exactly why I’ve brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses simplify their social media strategies and make it work for them – NOT the other way around.

If you’ve ever felt stuck in the churn of creating content or unsure how to make social media meaningful for your business, this episode is for you.

What You’ll Learn in this Episode:

-> Why posting every day without a strategy isn’t just ineffective — it’s exhausting.

-> How to align your social media efforts with your business goals.

-> The importance of understanding your ideal client and crafting clear messaging.

-> How to stop broadcasting and start engaging to build real connections.

-> The power of a "library" of pre-approved sales messages to overcome sales nerves.

-> Why engagement is more important than constant posting — and how to do it strategically.

-> The difference between social media and social networks (and why it matters).

-> How to balance building relationships with asking for the sale.

-> Why thinking of social media as a networking tool will transform how you show up online.

Mentioned In This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Mac&Ernie:
https://www.macandernie.com.au/