For years, I believed that the harder I worked, the more successful I’d be. Hustle, grind, push through — that’s what I thought business was all about. I was running three businesses, flying across continents, working crazy hours, and I thought, “This is success, right?”

Then, burnout hit me like a freight train.

And what I learned completely changed how I run my business and my life.

I discovered the power of stepping away in order to grow.

In this episode, you’ll learn:

-> How to overcome burnout and grow your business YOUR way.

-> How burnout forced me to reevaluate what I really wanted, and why it changed everything for me.

-> Why stepping back actually creates more clarity and direction, aligning you with where you want to go.

-> How taking a break boosts productivity, creativity, and innovation… and how it might show some stark truths about your business.

-> The one thing that connects Steve Jobs, Paul McCartney, Isaac Newton, Archimedes, and YOU.

-> The real reason your business should be able to function without you, and how to transition away from doing it all

And, if you’re ready to step away and give yourself that clarity in an inspiring, once-in-a-lifetime way, I’ve got an incredible opportunity for you — our upcoming Business Trailblazers Hike in Crete, Greece!

This is more than just a hike. It’s a reset. An opportunity to get outside your normal routine, connect with other amazing women business owners, and step into the bigger vision for your business and life.

Join me, and 14 women ready to reclaim their spark, at Business Trailblazers: CRETE COASTLINES & CANYONS, 15 - 22 October 2025.

CLICK HERE TO APPLY NOW:
https://her-business.lpages.co/business-trailblazers-crete/?utm_source=Website&utm_medium=General&utm_campaign=Business-Trailblazers-Crete-15OCT2025

Mentioned in This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

HerBusiness Podcast EP253: How to be a Trailblazer in your Industry with Amanda Farmer
http://herbusiness.com/253

Business Trailblazers | CRETE COASTLINES & CANYONS, 15 - 22 October 2025
https://her-business.lpages.co/business-trailblazers-crete/?utm_source=Website&utm_medium=General&utm_campaign=Business-Trailblazers-Crete-15OCT2025

If you’ve been posting on Instagram and wondering why the likes and views aren’t translating into sales, this episode is for you. My guests, Fiona Keary, CEO of Style Liberation, and Seona Roberts, crochet mentor and founder of the Hooked on Crochet Club, share their Instagram strategies.

They’ve tested, refined, and uncovered surprising tactics that drive engagement (and, most importantly, convert followers into paying clients!). Fiona reveals how she completely cut paid ads and grew her audience organically from 2K to 11K followers in just a few months. And, Seona shares with us how curiosity, teaching, and connection are the secret ingredients to keeping her audience engaged.

Here’s What You’ll Learn in the Episode:

-> The unexpected content format that drove the most views and lead magnet downloads for Fiona (after 6 months of testing).

-> How Seona uses visual hooks and curiosity to keep her audience engaged.

-> The journey from engagement to conversion and what it really takes to turn followers into paying customers.

-> How to create content that pinpoints pain points and positions you and your services as the solution.

-> The know, like, and trust factor (and why nurturing your audience is key).

-> Personal advice from a stylist on how to show up confidently on camera and feel great doing it.

-> How to balance stories, reels, carousels, and posts (and how to manage the scheduling of everything).

-> Discover the turning point when Fiona and Seona both realised Instagram was more than just a visibility tool… it could drive real revenue

-> How Fiona went from spending $1K–$2K a month on ads to ZERO - and having completely organic growth, and why it worked.

Do you want to pack smarter and lighter and still have lots of outfit options?

Sure, we could give you a list, but one size does not fit all when it comes to packing. We’ll share how to choose your foundation pieces, the #1piece3ways rule and how to get away with packing just two pairs of shoes.

Get The Guide:
https://styleliberation.lpages.co/packing-guide-fb35wts/

Learn to Crochet with Confidence!

The key to crocheting with confidence is to learn all of the foundations first. Our FREE eBOOK covers everything you need to start your crochet journey. Now available in both LEFT and RIGHT Handed!

Get the Guide:
https://thehookedoncrochetclub.com/freecrochetbeginnersguide

Mentioned in This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Style Liberation:
https://www.styleliberation.com.au/

Hooked On Crochet Club:
https://hookedoncrochetclub.com/

5 CEO Secrets That Will Grow Your Business and Give Your Time Back:
https://podcasts.apple.com/nz/podcast/284-5-ceo-secrets-that-will-grow-your-business-and/id375381762?i=1000678449561

Up until a few years ago, I was caught in a trap that so many business owners fall into — selling too many products. I thought the more I offered, the better. But instead, I was overwhelmed, our team was stretched too thin, and our customers were confused about what to choose.

In this episode, I take you behind the scenes of how I went from selling hundreds of products to just five — and why simplifying your offers can actually help you make more money, increase customer clarity, and streamline your operations.

Here’s What You’ll Learn in the Episode:

-> Why having too many products confuses your customers and slows down growth

-> How cutting back on offers can actually increase revenue and improve operations

-> What going from hundreds of products, to just a HANDFUL, taught me about what really matters.

-> The power of a “marketing runway” to create strategic, high-impact launches

-> How Apple’s streamlined product approach can work for your business

-> How to create a clear product ecosystem where one offer naturally leads to the next

By the end of this episode, you’ll know how to simplify your offers, increase profitability, and design a business model that TRULY aligns with you.

Mentioned in This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Profitable Business Workshop:
https://her-business.lpages.co/profitable-business-workshop/?utm_source=Website&utm_medium=Podcast&utm_campaign=Profitable-Business-Workshop-12FEB2025

Predictable Profits by Stu McLaren:
https://predictableprofitsbook.com/

The Marketing Runway (check out this podcast episode):
https://herbusiness.com/podcast/creating-a-runway-pave-the-way-for-the-sale-get-more-results/