Most people know what a QR code is. They’ve been around since the 90s, but they grew to prominence during the post-pandemic era where we all got used to scanning QR codes to pull up a restaurant menu or pay for groceries in an effort to stop touching surfaces. Nowadays, they can also help brands provide more value and enrich the buying experience.

In this episode of the Trust Factor podcast, our host Christina Kay talks to Kait Stephens, CEO and co-founder of Brij, a company that connects brands to their audience. Kait talks about the multiple ways that brands can build customer loyalty and educate their buyers through clever content curation and placement of QR codes. Through Brij’s technology, brands can display helpful content, capture emails, and allow frictionless reorders, and more. The possibilities are endless.

Kait also talks about the many ways that brands can reach out to their customers in an organic and authentic way through social media and tools such as SMS and email. She also shares her thoughts about a cookieless future, how brands can adjust to a decreased access to third-party cookies.

In this episode we discuss:

• How brands can best use QR codes to bring more value to your customer
• What brands can do to integrate the retail to the online shopping experience
• Why you should be talking to your customers everyday
• The part that QR Codes are going to play in a cookieless future

Check out these resources we mentioned during the podcast:

Connect with Kait on LinkedIn: https://www.linkedin.com/in/kait-margraf-stephens/

Check out the website for Brij: https://brij.it/

Meet the Host:

Christina Kay

https://www.linkedin.com/in/christinakay/

Meet the Guest:

Kait Stephens

https://www.linkedin.com/in/kait-margraf-stephens/

Links to content here:

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This episode was produced and brought to you by Reignite Media.