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Want a real look at how agents can win when the market isn’t easy? We sit down with managing broker Melissa Schwartz of Realty One Group Paradise Valley to unpack what actually moves the needle: listening, legal fluency, and hyperlocal market insight. Arizona may be adding jobs at a rapid clip, but buyers still hesitate as rates and headlines fuel uncertainty. Melissa breaks down how to turn those headwinds into an advantage by mastering forms, knowing your 10-mile radius better than anyone, and building marketing plans that last longer than a week.
We get practical about the shift from portal-driven leads to relational, boots-on-the-ground work. Think neighbor letters before open houses, door knocking with tact, and content that educates rather than chases clicks. Melissa shares why 18 contract changes in 2024 demand deeper training, how DISC helps tailor conversations to engineers and emotion-driven buyers alike, and what mentorship looks like inside a culture that values collaboration over competition. We also explore serving veterans with care, including VA loan nuances and strategies for sight-unseen moves on tight timelines.
The conversation expands into ADUs as a real solution for multi-generational living and affordability in Arizona. State rules opened the door, but city overlays still dictate usage and rental policies—so due diligence matters. We outline smart financing choices, rate buydowns, and the timeless advice to marry the house, not the rate, as long as the payment fits your life. If you’re an agent, leader, or client who wants clarity instead of hype, this talk delivers grounded strategy and a path to confidence.
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