While celebrating my daughter’s birthday at Disneyland and soaking up the California beach with my family, I had some unexpected business insights — from how Disney sets the bar for excellence, to what a beach hotel taught me about recovery when things go wrong, to how riptides are a perfect metaphor for ignoring expert advice. This one’s got stories, real talk, and reminders that how we show up in hard moments defines our brand more than anything else.

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In this episode of The Idaho Business Podcast, Spencer sits down with Morgan Mckell, founder of Strategy Zoo Marketing, to talk about the real costs—and invaluable lessons—that come from business mistakes. They dive into the rollercoaster of wins and setbacks that every entrepreneur faces, why tracking your ROI is non-negotiable, and how marketing only works when you know your numbers. You’ll also hear why the right partners can make or break your business, and how to build trust with those you rely on most. Whether you're riding high or grinding through a tough patch, this episode will give you practical insights to move forward with strategy and confidence.

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#MarketingStrategy #KnowYourNumbers #ROIMatters #DigitalMarketingTips #MarketingThatWorks

#IdahoBusinessPodcast #IdahoBusiness #SupportLocalBusiness #BusinessPodcast #PodcastEpisode

Want to Sell Your Business Someday? Don’t Screw It Up Now

If you’re hoping to sell your business in the next 1–3 years, this episode could save you a ton of money and heartache. I sat down with Brett Bawden and Tony Moon from Peak Biz Brokers & Advisors to talk through the biggest mistakes owners make before trying to exit — like hiding profits to save on taxes (which can cost you six figures later), doing everything yourself, and waiting way too long to get help.

They also break down what makes a business actually sellable — and why most never make it to the finish line. Bonus: they’re offering a FREE business evaluation just for our listeners. Call: 208-244-4666

This one’s full of gold if you ever want to sell, buy, or build a business that doesn’t fall apart without you.

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• #BusinessOwnerLife
  
  

• #ExitStrategy
  
  

• #SellYourBusiness
  
  

• #BusinessForSale
  
  

• #BusinessValuation
  
  

• #SuccessionPlanning
  
  

• #EntrepreneurLife
  
  

• #SmallBusinessTips
  
  

• #BizOwners
  
  

• #KnowYourNumbers
  
  

• #ShowTheProfit
  
  

• #ProfitIsPower
  
  

• #ScaleToSell
  
  

• #BusinessGrowth
  
  

• #BusinessAdvice
  
  

• #SmartBusinessMoves
  
  

• #LevelUpYourBusiness

In this episode, Spencer breaks down why every business owner—whether you're raising capital or not—needs a crystal-clear elevator pitch. Learn the five components that make a pitch magnetic, how it clarifies your vision, aligns your team, and helps you stop owning a job and start building a business worth selling. Spencer also shares how companies like Nucleane tie purpose into profit by giving back through CASA—and why that only works when your business runs intentionally.

“If you can’t explain what you do in 30 seconds, how can your team—or your customer—trust you to deliver it?”

Featuring insights inspired by Carl Allen, Ed Mylett, and Russell Brunson, this episode will help you sharpen your message, align your mission, and build something bigger than yourself.

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#ElevatorPitch

#BusinessClarity

#BuildToSell

#IntentionalBusiness

#OwnTheBusinessNotTheJob

#BusinessStrategy

#ScalingWithPurpose

#IdahoBusiness

#TheIdahoBusinessPodcast

#SpencerWard

#IdahoEntrepreneurs

In today’s episode of The Idaho Business Podcast — where we help provide profits for Idaho people — we’re diving into one of the most important principles for business and life: what you focus on will grow.

We’ll explore why focusing on problems actually makes them bigger, how your brain is wired to amplify whatever you pay attention to, and how emotions, habits, and thought patterns shape your results. I’ll also share powerful quotes and practical tips for shifting your focus toward growth, opportunity, and real change — both in your business and personal life.

If you’re ready to stop feeding problems and start fueling progress, this episode is for you!

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• #MindsetMatters

• #WhatYouFocusOnGrows

• #GrowthMindset

• #PositiveFocus

• #ShiftYourFocus

• #BusinessMindset

• #LeadershipMindset

• #EntrepreneurLife

• #SmallBusinessGrowth
• #BusinessOwnerLife
• #IdahoBusiness
• #IdahoEntrepreneurs
• #GrowYourBusiness
• #BusinessGrowth

Jake Riley, CEO of Pro Image—the nation's largest franchised sports apparel retailer—joins the show to share how adaptability has been key to their sustained growth. In a fast-changing retail environment, Jake reveals how Pro Image’s biggest breakthroughs came from seeing opportunities where others saw roadblocks. He dives into the mindset required to pivot, evolve, and lead without clinging to the status quo. This episode is a masterclass in leadership, strategic agility, and building a business that thrives through change.

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#JakeRiley

#ProImage

#FranchiseBusiness

#Adaptability

#Leadership

My daughter’s words after I lost my cool— “Dad, when you yell at me, I feel like you hate me” —hit hard. In this episode, I reflect on that moment, a fear-driven coach from my past, and what it really takes to lead with empathy at home and at work. Yelling might control—but it never inspires.

#Leadership #Parenting #EmotionalIntelligence #FaithBasedLeadership #CalmLeadership #PersonalGrowth #Family #Empathy #LifeLessons #Podcast

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Last week, I took a group of clients and friends on a pheasant hunt—and while the dogs flushed out the birds, something else surfaced too: a lesson about life. Some of us hit the mark, others missed entirely (myself included), but it got me thinking... How often does opportunity rise up right in front of us, waiting for us to act?

In this episode, I unpack how that hunting trip mirrors the moments in life when it’s time to take a shot—whether it’s going for the promotion, starting a business, or simply raising your hand. I’ll share some personal reflections, inspiring quotes from business leaders, and a challenge to help you stop hesitating and start aiming.

Even if you miss, you'll be one step closer to hitting the next one. Don’t let life’s pheasants fly by. 🎯

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