It's Mostly Marketing

著者: It's Mostly Marketing
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  • It's Mostly Marketing, the show that covers a lot of things… mostly marketing. It’s co-hosted by Lisa Flosznik and Simon Hunt, two long-time colleagues and collaborators who aim to share their marketing expertise and learn from guest entrepreneurs, business leaders, and marketing professionals. From tangents to tactics... it's mostly marketing!
    It's Mostly Marketing
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あらすじ・解説

It's Mostly Marketing, the show that covers a lot of things… mostly marketing. It’s co-hosted by Lisa Flosznik and Simon Hunt, two long-time colleagues and collaborators who aim to share their marketing expertise and learn from guest entrepreneurs, business leaders, and marketing professionals. From tangents to tactics... it's mostly marketing!
It's Mostly Marketing
エピソード
  • Ep 20: Marketing without a plan is just guessing
    2025/02/19

    Lisa and Simon reflect on their journey of creating a podcast, discussing the importance of planning, data-driven decision-making, and the need for flexibility in business strategies. They emphasize the significance of evaluating past performance to inform future planning and the role of metrics in measuring success. The discussion also touches on common pitfalls to avoid and the necessity of adapting to changes in the market.


    Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts

    Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts

    #business planning, #reflection, #data-driven, #metrics, #goal setting, #innovation, #small business, #performance evaluation, #strategy, #adaptability

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    38 分
  • Ep 19: AI-powered insights - making sense of research
    2025/02/12

    Lisa and Simon discuss the challenges of analyzing survey data and how AI can streamline the process. They explore various AI tools available for data analysis, emphasizing the importance of ensuring data accuracy and validity. The discussion also covers practical applications of AI in deriving actionable insights from survey responses, segmenting data for deeper analysis, and the future of data analysis with AI.


    Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠

    Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠


    #AI, survey analysis,#data insights, #qualitative research, #quantitative research, #data tools, #customer feedback, #data segmentation, #actionable insights, #data accuracy

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    24 分
  • Ep 18: Research and surveys that work
    2025/02/05

    In this conversation, Lisa and Simon discuss the importance of customer feedback and research for small businesses. They explore various methods of gathering insights, including surveys, Google Trends, and competitor analysis. The conversation emphasizes the need for data-driven decisions and the value of understanding customer experiences. They also touch on the role of incentives in encouraging participation in research and the potential for third-party facilitators to assist in gathering insights. The discussion concludes with a call to action for businesses to utilize research effectively to enhance their offerings.


    Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠

    Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠


    #customer feedback, #small business research, #surveys, #Google Trends, #market insights, #customer engagement, #data-driven decisions, #research methods, #user experience, #competitor analysis

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    30 分
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