Lisa and Simon reflect on their journey of creating a podcast, discussing the importance of planning, data-driven decision-making, and the need for flexibility in business strategies. They emphasize the significance of evaluating past performance to inform future planning and the role of metrics in measuring success. The discussion also touches on common pitfalls to avoid and the necessity of adapting to changes in the market.

Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts

Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts

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#business planning, #reflection, #data-driven, #metrics, #goal setting, #innovation, #small business, #performance evaluation, #strategy, #adaptability

Lisa and Simon discuss the challenges of analyzing survey data and how AI can streamline the process. They explore various AI tools available for data analysis, emphasizing the importance of ensuring data accuracy and validity. The discussion also covers practical applications of AI in deriving actionable insights from survey responses, segmenting data for deeper analysis, and the future of data analysis with AI.

Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠

Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠

#AI, survey analysis,#data insights, #qualitative research, #quantitative research, #data tools, #customer feedback, #data segmentation, #actionable insights, #data accuracy

In this conversation, Lisa and Simon discuss the importance of customer feedback and research for small businesses. They explore various methods of gathering insights, including surveys, Google Trends, and competitor analysis. The conversation emphasizes the need for data-driven decisions and the value of understanding customer experiences. They also touch on the role of incentives in encouraging participation in research and the potential for third-party facilitators to assist in gathering insights. The discussion concludes with a call to action for businesses to utilize research effectively to enhance their offerings.

Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠

Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠

#customer feedback, #small business research, #surveys, #Google Trends, #market insights, #customer engagement, #data-driven decisions, #research methods, #user experience, #competitor analysis

Simon and Lisa discuss the intricacies of digital advertising, starting with the importance of strategic advertising for small businesses. They delve into the definitions of digital versus analog advertising, explore various strategies for effective campaigns, and emphasize the significance of setting clear goals and targeting the right audience. The discussion also covers creative strategies for ads, measuring performance, common mistakes to avoid, and final thoughts on how to approach advertising effectively.

Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠

Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠

#itsmostlymarketing, #marketing, #tangentstotactics, #marketingtips, #digitaladvertising, #advertising, #adtips, #ads

In this conversation, Lisa and Simon discuss various low-cost marketing strategies, emphasizing the importance of networking, word of mouth, and leveraging social media. They explore tools for content creation, the role of AI in marketing, and the significance of email marketing. The discussion also covers the necessity of measuring success through analytics and customer feedback, as well as the impact of SEO on driving traffic to websites. The conversation concludes with practical advice for businesses looking to implement effective marketing strategies without breaking the bank.

Simon and Lisa explore the impact of AI on marketing, discussing its applications in automation, personalization, and content creation. They highlight the importance of understanding AI tools, writing effective prompts, and balancing AI with human creativity. The conversation also touches on ethical considerations and the future of AI in marketing, emphasizing the need for marketers to adapt and learn as technology evolves.

Meet the hosts: ⁠⁠https://itsmostlymarketing.com/meet-the-hosts⁠ ⁠

Ask the hosts: ⁠⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ ⁠

#itsmostlymarketing, #marketing, #tangentstotactics, #genai #ai

Simon and Lisa discuss the importance of landing pages in digital marketing, emphasizing their role in driving conversions. They explore the key elements that make landing pages effective, including the need for a clear call to action, the removal of distractions, and the importance of cohesive design. The conversation also touches on the significance of testing and optimizing landing pages to ensure they meet user expectations and achieve desired outcomes. In this conversation, Simon and Lisa delve into the significance of A/B testing in marketing, emphasizing the need for careful analysis of user behavior on landing pages. They discuss the importance of optimizing for conversions, the role of user testing, and common pitfalls that lead to landing page failures. The conversation also covers effective strategies for creating landing pages and the tools available for marketers to enhance their online presence. Ultimately, they stress the importance of continuous measurement and adaptation in marketing efforts.

#itsmostlymarketing #landingpages #marketing #optimization #testing

Lisa and Simon discuss key metrics such as website traffic, conversion rates, and user engagement, emphasizing the need for businesses to understand their data to make informed decisions. The conversation also covers various tools available for analytics, the integration of different marketing channels, and the significance of identifying trends to derive actionable insights from data.