In this episode, we reconnect with Natalie Koussa, creator of the Trust Funnel, who has turned her successful private podcast strategy into a service helping coaches, consultants, and service providers convert leads through audio. Discover how she structures private podcasts that consistently outperform traditional lead magnets, why positioning matters more than subscriber count, and the specific framework she uses to help clients create bingeable content that builds trust and drives sales.

Topics Covered:

• The Trust Funnel concept and why trust is crucial in today's market
• Two powerful positioning frameworks: "Give them what they want" vs "Name the threshold"
• Why private podcasts work better for service providers than traditional freebies
• Episode structure and length recommendations (15-20 minutes sweet spot)
• The importance of personality and authentic conversation over scripted content
• Subtle selling approaches and call-to-action strategies
• Technical setup using Descript and Hello Audio integration
• Results: Higher email open rates, faster buying decisions, and organic sharing

Links mentioned:-

• Website: https://nataliekoussa.com/
• New Private Podcast: natalieKoussa.com/league
• POD DAMN. A free private podcast to help you go on a Podcast Tour that makes you the first choice in your niche : https://nataliekoussa.com/visible
• https://www.instagram.com/nataliekoussa_/

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In this episode, we explore how marketing coach Sophia Parra, creator of Pocket CMO, reimagined the traditional summit format using private podcasts. Discover how she eliminated the exhausting parts of summit hosting while maintaining the relationship-building and list-growth benefits. Learn her async strategy that converted at 1.5% and created lasting business relationships with 70% new collaborators.

Topics Covered

• The evolution from traditional summits to audio-first formats
• Async interview strategy using prompted recordings
• Creating evergreen assets with immediate promotional buzz
• Building new business relationships through collaboration
• Designing 15-minute actionable episodes with implementation guides
• Q&A day strategy for ongoing engagement without live calls
• Converting private podcast listeners to higher-ticket offers

Links mentioned

• https://www.gotocoach.club
• https://www.instagram.com/sophiaparra/
• 16 Ways to Grow your List: https://www.gotocoach.club/growyourlist
• For the Love of Marketing Private Podcast: https://www.gotocoach.club/fortheloveof

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In this milestone solo episode, Lindsay and Nora celebrate 100 episodes of Launch Your Private Podcast by sharing the biggest insights they've learned from interviewing Hello Audio users. They break down five key insights from standout guests who achieved remarkable results, plus five fundamental truths that every business owner should know before launching their private podcast. From quadrupled conversion rates to million-dollar funnels, discover the real-world proof that private podcasts work.

Topics Covered

• Five major insights from top-performing Hello Audio users
• Private podcast consumption rates and conversion improvements
• How audio builds deeper trust and connection with audiences
• Why access matters more than format for content delivery
• Turning passive freebies into active sales tools
• Five core truths about private podcasting success
• The importance of connection over perfection
• Using experimentation as a shortcut to clarity

Links Mentioned

• Hello Audio platform : https://app.helloaudio.fm/
• Dolby.io integration : https://help.helloaudio.fm/en/articles/10263163-hello-audio-remastering-powered-by-dolby-io

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In this episode, we explore Shannon Matson's multi-faceted approach to private podcasting with the founder of The Social Bungalow. Discover how Shannon combines quizzes with private podcasts to create highly engaged leads, uses audio content for evergreen nurturing, and achieved a $100K launch day by pre-framing her audience through strategic audio consumption.

Topics Covered

• The "Blind Spot Breakdown" quiz strategy with four targeted private podcast episodes
• Using "WTF is Happening in the Online Space" as an evergreen lead magnet
• Creating audio newsletters with off-the-record insights
• Implementing private podcasts in evergreen funnels for low-engagement leads
• Black Friday template bundle strategy with pre-framing audio content
• Using private podcasts for FAQ responses and course delivery

Links mentioned:

• http://thesocialbungalow.com
• @thesocialbungalow
• Define Your Unique Sales Edge (on-demand masterclass): https://thesocialbungalow.com/define-your-unique-sales-edge
• WTF is Happening in the Online Space?! (private podcast): https://thesocialbungalow.com/wtf-is-happening-online

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In this coaching episode, Lindsay and Nora work with Amber Taylor, founder of Amber Taylor Coaching and holistic relationship coach, to develop a private podcast lead magnet strategy. Discover how to craft messaging that resonates with high-achieving women who feel stuck at capacity, and learn the key elements needed to create a lead magnet that converts to a $5,000 coaching package.

Top Tips and Takeaways

• Lead with what clients want (productivity/doing more) rather than what they need (boundaries/doing less) to avoid immediate resistance
• Address the reality that high achievers are at capacity without suggesting they need to eliminate important responsibilities
• Use messaging that acknowledges their exhaustion while positioning your solution as achievable
• Test messaging organically on social media before investing in paid advertising
• Collect email addresses through landing pages for better conversion tracking and client insights
• Consider turning live webinars into evergreen private podcast lead magnets for ongoing lead generation

Links Mentioned:

• https://www.ambertaylorcoaching.com/
• Lead Magnet : app.helloaudio.fm/feed/afa05e5b-8eea-41f8-ad5b-133bff25abc0/signup

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In this episode, we explore how Kronda Adair, founder and CEO of Karvel Digital, uses private podcasts to keep her retainer clients engaged and informed. Discover how she transforms voice recordings into polished client updates using AI tools, and learn why audio communication strengthens client relationships better than traditional email updates. Plus, uncover unexpected use cases for audio in contractor onboarding and internal team training.

Topics Covered:

• Using voice recordings and ChatGPT to create client updates
• The importance of remarketing to existing clients
• Process mapping as a foundation for business systems
• Audio consumption benefits for busy entrepreneurs
• Internal team training opportunities with audio
• Contractor onboarding for field-based businesses
• Creating systems that support ADHD entrepreneurs

Links mentioned:

• https://www.linkedin.com/in/krondaadair
• https://instagram.com/karveldigital
• https://www.tiktok.com/@krondakarvel
• https://www.threads.net/karveldigital
• 2-week free trial of Automation Club Membership: https://karveldigital.com/automation-club

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In this coaching episode, Lindsay and Nora work with Profesora Kris, founder of Speak Spanish Easy, to develop strategies for converting her growing public podcast audience into subscribers for her private Spanish learning offers. Discover proven methods for creating seasonal content series, industry-specific lead magnets, and authentic audio experiences that build trust and drive conversions for language learning businesses.

Coaching Focus

• Strategies for moving public podcast listeners to email subscribers
• Creating seasonal and industry-specific content series that disappear after a set time
• Using limited-time content to create urgency and collect emails
• Building authentic connections through audio vs. video content
• Leveraging existing community members to grow podcast downloads
• Developing targeted lead magnets for different Spanish learning goals
• The power of audio for language learning and teaching

Links mentioned:

1. https://stan.store/speakspanishez
2. Free masterclass : https://speakspanisheasy.com/free-sse-masterclass-waitlist
3. Fluency U on Skool : https://www.skool.com/fluencyuniversity/about?ref=181e03e07f46404c979021929e085447

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In this Episode

In this coaching episode, Lindsay and Nora work with Sherita Harkness, founder of Trading Fours and Chief Play Officer, who successfully converted two major corporate clients using a private podcast at a single conference. Discover practical strategies for B2B consultants and speakers to use private podcasts as both lead magnets and pre-sales tools, especially when selling intangible services to skeptical decision-makers who need evidence-based content to understand the value of your methodology.

Topics Covered:

• Creating highly targeted private podcasts for specific conference audiences
• Converting skeptical executives to the value of play-based leadership approaches
• Using private podcasts to pre-frame sales conversations and reduce explanation time
• Building evidence-based content with stats, facts, and client success stories
• Developing segmented audio content for different corporate decision-makers
• Incorporating client testimonials and case studies into audio episodes
• Scaling from single-use lead magnets to comprehensive content libraries
• Addressing underlying fears and false beliefs through audio content

Links:

1. http://t4zpowerplay.com
2. https://www.linkedin.com/in/sheritat4z/
3. app.helloaudio.fm/feed/28496e20-bc45-4288-805c-f0ebae7f6b92/signup

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