This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services

In this episode, we explore Vix Meldrew's approach to launching her group program "Rave Results" using what she calls an "async launch strategy." Discover how this former teacher turned course creator used private podcasts as both lead magnets and program delivery methods to maintain business momentum while managing postpartum capacity. Learn how her batched content approach led to impressive conversion rates and student engagement.

Topics Covered

• The async launch strategy combining masterclass, private podcast series, and batched emails
• Using private podcasts as lead magnets with high consumption rates
• Postpartum business capacity management and energy-efficient launching
• Incorporating private podcasts into program curriculum for accessibility
• Using bonus episodes for Q&A call replays and additional content
• Optimization strategies for evergreen conversion

Links Mentioned

@vixmeldrew on errthang

https://raveresults.co/masterclass - 7 strategies for increasing engagement in your group program PLUS a private podcast series on why clients ghost your program and don't get results

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This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services

In this episode, we explore Julie Ciardi's powerful "surround sound marketing" approach that helped her generate $320,000 in revenue during her November launch. As a human design business coach and former IBM marketing executive, Julie shares how she strategically uses private podcasts before, during, and after her live launches to warm up leads, increase show-up rates, and create deeper client connections. Discover how she transformed declining launch performance into record-breaking results by meeting her audience where they already are - in their podcast apps.

Topics Covered

• The "surround sound marketing" strategy using private podcasts
• How to use private podcasts before, during, and after live launches
• Creating custom landing pages with QR codes for easy access
• Using client concierges to scale with intimacy
• Sales page walkthroughs delivered via audio
• Client panel interviews shared through private feeds
• Daily podcast delivery to existing clients for retention
• The psychology behind voice and its 38% impact on marketing and sales

Links Mentioned

• Website: http://www.julieciardi.com
• Instagram: https://www.instagram.com/julieciardi/

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This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services

In this special roundup episode, we explore powerful ways businesses are using private podcasts to supercharge their launch strategies. You'll hear from Holly Haynes, Kendra Hennessy, and Julie Ciardi as they share real-world tactics for warming up prospects, building trust with strangers, and converting listeners into buyers through strategic audio content.

Topics Covered

• Content strategy for pre-launch private podcasts
• Marketing tactics to drive private podcast listenership
• Using retargeting ads to promote private podcasts
• Building trust with strangers through audio content
• Integrating client testimonials into launch sequences
• Balancing education with gentle sales messaging
• Technical best practices for launch-focused audio content

More From the Featured Guests

Holly Haynes is a business strategist who specializes in helping women build full-time businesses on part-time schedules without relying on social media algorithms. She has successfully launched her signature program Antisocial School eight times using private podcasts as her primary nurture tool.

• Website: http://www.hollymariehaynes.com

Kendra Hennessy is the founder of Mother Like a Boss, where she makes house cleaning more manageable for regular moms and families. She uses private podcasts extensively across both free and paid content, with multiple feeds supporting her various programs and launches.

• Website: http://www.motherlikeaboss.com

Julie Ciardi is the founder and CEO of Ignite Her, a coaching company that helps other coaches start and scale their businesses using human design. She has perfected a launch strategy that uses private podcasts to warm up cold traffic from ads, resulting in multiple six-figure launches.

• Website: http://www.julieciardi.com

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This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services

In this episode, we explore how Claire Paniccia, creator of the Neurodiverse Entrepreneur Summit, uses private podcasts to make her annual summit more accessible for neurodivergent entrepreneurs. Discover how she structures her summit differently from industry standards, why she offers 48-hour access windows instead of 24, and how she moved from paywalling accessibility features to offering free private podcast access. Claire shares practical insights about automation, the importance of accessibility in business, and how respecting your audience's decision-making process can maintain conversion rates while building trust.

Topics Covered

• How Claire discovered private podcasts through Elizabeth Goddard's courses
• The evolution from paywalled to free private podcast access for summits
• Summit structure designed for neurodivergent accessibility (48-hour windows, 12-hour purchase timers)
• Automation strategies using Hello Audio's tagging and timer features
• The importance of multiple learning formats for accessibility
• Data tracking and conversion rate analysis across summit iterations
• Future private podcast ideas including "Claire's Gold Nuggies" and content series

Links Mentioned

• https://www.instagram.com/claire.paniccia/
• https://clairepaniccia.com
• https://neurodiverseentrepreneursummit.com
• https://clairepaniccia.com/neurospicy

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This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services

In this episode, we explore how marketing coach Sophia Parra, creator of Pocket CMO, reimagined the traditional summit format using private podcasts. Discover how she eliminated the exhausting parts of summit hosting while maintaining the relationship-building and list-growth benefits. Learn her async strategy that converted at 1.5% and created lasting business relationships with 70% new collaborators.

Topics Covered

• The evolution from traditional summits to audio-first formats
• Async interview strategy using prompted recordings
• Creating evergreen assets with immediate promotional buzz
• Building new business relationships through collaboration
• Designing 15-minute actionable episodes with implementation guides
• Q&A day strategy for ongoing engagement without live calls
• Converting private podcast listeners to higher-ticket offers

Links Mentioned

• https://www.gotocoach.club
• https://www.instagram.com/sophiaparra/
• 16 Ways to Grow your List: https://www.gotocoach.club/growyourlist
• For the Love of Marketing Private Podcast: https://www.gotocoach.club/fortheloveofmarketing

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This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services

In this episode, we explore how launch strategist Brenna McGowan has created a unique audio summit called "Behind the Launch" that serves multiple purposes: generating leads, warming up prospects, and supporting a meaningful cause. Discover how she uses Voxer for asynchronous interviews, structures her summit as a pre-launch strategy, and leverages private podcasting to create anticipation marketing that drives consistent program enrollment.

Topics Covered

• Creating audio summits using asynchronous Voxer interviews
• Transitioning from MP3 files on web pages to private podcasting
• Using events for lead generation and audience warming
• Anticipation marketing and strategic content restraint
• Donating proceeds to Learning Ally nonprofit
• Pre-launch strategy versus traditional launch tactics
• Building affiliate-friendly launch assets

Links Mentioned

• Website: https://brennamcgowan.co/
• Instagram: https://www.instagram.com/brennamcgowanco/
• Facebook: https://www.facebook.com/groups/behindthelaunchwithbrennamcgowan

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This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services

In this episode, we explore Michelle Pontvert's approach to hosting online events using private podcasts. Discover how this "easy events enthusiast" created a 33-contributor audio event in just 34 hours, achieved an 872-person listen-through rate, and saw a 40% uptick in overall business sales. Learn why Michelle chose audio over traditional summit formats and how she designed an experience that benefits hosts, collaborators, and listeners equally.

Topics Covered

• Why audio-only events create better experiences for all parties
• The 34-hour event creation process from pitch to launch
• Outreach strategies that resulted in 33 out of 42 people saying yes
• Using 30-60 day access periods instead of traditional 24-hour urgency
• Re-engagement strategies for existing email subscribers
• Native integrations between Thrive Cart, Kit, and Hello Audio
• Follow-up email sequences to maintain engagement over extended periods

Links Mentioned

• Website: http://www.michellepontvert.com
• Instagram: https://www.instagram.com/michellepontvert
• Facebook: https://www.facebook.com/michelle.pontvert
• www.michellepontvert.com/event-debrief

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If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services

In this special roundup episode, we explore how successful event creators are using private podcasts to enhance their summits, bundles, and live events. You'll hear from Claire Paniccia, Elizabeth Goddard, and Erin Kelly as they share proven strategies for structuring feeds, driving engagement, and creating more accessible experiences that convert before, during, and after their events.

Featured Guests

• Claire Paniccia - Business coach for neurodivergent entrepreneurs, creator of Annual Neurodiverse Entrepreneur Summit
• Elizabeth Goddard - Multi-offer online business strategist
• Erin Kelly - CEO and Co-founder of Member Vaul

Topics Covered

• Feed structure and content organization for events
• Marketing tactics to drive podcast subscriptions
• Accessibility benefits for neurodivergent audiences
• Affiliate strategies for event promotion
• Integration with course platforms and embedded players
• Future plans for audio-first event experiences

More From the Featured Guests

Claire Paniccia is a business coach for neurodivergent online entrepreneurs and creator of the Annual Neurodiverse Entrepreneur Summit, focused on making business content accessible for those who don't fit traditional molds.

• Website: https://neurodiverseentrepreneursummit.com

Elizabeth Goddard is a multi-offer online business strategist and course creator who hosts virtual summits and digital product bundles, pioneering the use of free private podcast feeds for all summit attendees.

• Website: https://www.elizabethgoddard.co.uk

Erin Kelly is the CEO and Co-founder of Member Vault, a course and membership platform. She has successfully run multiple audio summits using private podcasts for list growth, affiliate rewards, and enhanced content consumption.

• Website: https://membervault.co/

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If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.