In this teaching segment, Nina Clapperton breaks down her "audience-first, algorithm-second" SEO approach that has powered her consistent $600K years. She reveals why traditional SEO tactics like keyword density and skyscraper content are outdated, and shares her simple framework for creating content that actually converts. Nina also provides insider insights on how AI search is changing the game and why hyper-specific, zero-volume keywords are becoming more valuable than high-traffic generic terms.

Topics Covered

• The SEO Sales Funnel: Moving people from "I didn't know this was a thing" to "take my money"
• Why 20 strategic posts outperform 400 generic ones
• The death of skyscraper content and rise of "modern skyscraper" approach
• How to use Google's feedback system to improve search results
• AI search personalization and query fan-out explained
• Zero volume keywords as audience-first SEO strategy
• Role-playing techniques for understanding your ideal customer's search behavior
• Why user-generated content beats generic press coverage

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In this episode, we explore how Nina Clapperton, founder and CEO of SheKnowsSEO.co, has built a half-million-dollar solopreneur business using private podcasts as an accessibility tool and revenue driver. Discover how she transformed her existing content into multiple private podcast feeds, achieved 2.7x higher completion rates, and created a sustainable business model that allows her to work fewer hours while maintaining consistent income. Nina shares her journey from law firm employee to successful entrepreneur, revealing how she accidentally discovered the power of private podcasting and turned it into a cornerstone of her business strategy.

Topics Covered

• Converting existing course content to private podcast format
• Using Hello Audio's auto-import feature for seamless content migration
• Creating accessible alternatives to PDF lead magnets
• Repurposing YouTube content for podcast distribution
• Building multiple touchpoints across platforms
• Implementing dynamic content for automated promotion
• Developing subscription-based audio content strategies
• Creating audio tours and solo traveler support content

Links Mentioned

• http://sheknowsseo.co
• youtube.com/@sheknowsseo
• Instagram.com/ninaclapperton
• threads.com/@ninaclapperton
• tiktik.com/@sheknowsseo
• linkedin.com/in/ninaclapperton
• Facebookfacebook.com/sheknowsseo
• https://sheknowsseo.co/audit

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In this coaching episode, Lindsay and Nora work with Amanda Chils, a trauma therapist who created "Exhale and Release," a private podcast program specifically designed for first responders dealing with complex trauma. Amanda faces a critical decision: should she sell directly to individual first responders or pursue corporate contracts with Employee Assistance Programs (EAPs) that could reach hundreds of thousands of people? Discover the stark differences between B2B and B2C messaging, the corporate compliance challenges that can reshape your entire offer, and why sometimes the most impactful solution isn't always the most scalable one.

Topics Covered

• The challenge of serving first responders through traditional vs. corporate channels
• Key messaging differences between EAP decision-makers and individual first responders
• Corporate compliance requirements that can fundamentally change your program structure
• Why live coaching components may be incompatible with EAP licensing agreements
• How to position audio content as a delivery advantage rather than just a preference
• The importance of stats, facts, and stories in corporate sales presentations
• Privacy concerns and utilization tracking in corporate mental health programs

Links Mentioned

• https://www.exhaleandrelease.com/home131191?_atid=SsKhfRWlibD7LR0sornVhMVqhoxCo2

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In this coaching episode, we work with Dr. Javier Carlin, founder of the Hidden Revenue Company and creator of the Sales Breakthrough System. Discover how Javier transitioned from physical therapy to helping sales professionals overcome the 95% of mental blocks that hold them back from peak performance. We explore his unique approach to creating a private podcast that serves as a daily ritual system, complete with morning routines, evening resets, and mindset priming techniques designed to help salespeople achieve consistent results.

Topics Covered

• Transitioning from free to paid private podcast strategies
• Creating daily ritual content that encourages repeat listening
• Using private podcasts for pre-call anxiety and mindset work
• Structuring a 5-episode series for maximum engagement
• Implementing listener tags and dynamic content for reactivation
• Setting up automated email sequences to increase consumption
• Using super listener scores to identify hot leads
• Creating visual tutorials to improve subscription rates

Links Mentioned

• Website: https://hiddenrevenue.co/
• Sales Breakthrough System: https://salesbreakthroughsystem.com/register

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In this coaching episode, Lindsay works with Cepee Tabibian, founder of She Hit Refresh, to optimize her private podcast strategy for her membership community. Cepee helps women over 30 move abroad, particularly American women relocating to Europe. Discover practical strategies for improving membership engagement, creating compelling audio lead magnets, and using private podcasts to reduce churn while building stronger connections with busy, mobile audiences.

Topics Covered

• Current private podcast implementation for membership replays
• Strategies to increase subscription rates and engagement
• Email deliverability solutions and reminder sequences
• Creating audio companions for existing PDF lead magnets
• Developing an "Ultimate Guide" audio series as a lead magnet
• Using private podcasts for re-engagement campaigns
• Advanced features like dynamic content and listener segmentation
• Prioritizing implementation steps for maximum impact

Links mentioned:

• Move Abroad Masterclass (30+) shehitrefresh.com/masterclass
• Visa Guide to Living in Europe shehitrefresh.com/visaguide
• Free Move Abroad Guide shehitrefresh.com/moveabroadguide
• Website shehitrefresh.com
• Instagraminstagram.com/shehitrefresh
• Move Abroad Membership: https://shehitrefresh.com/lounge

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In this case study episode, we explore Erin Kelly's approach to audio summits that completely flips the traditional summit model. As CEO and co-founder of MemberVault, Erin shares how she's run three different types of audio summits using Hello Audio, each designed to maximize results while keeping her calendar completely clear. Discover how asynchronous audio summits can drive significant list growth, revenue, and strategic partnerships while being easier for both hosts and speakers to manage.

Topics Covered

• Three different audio summit formats and their unique benefits
• Asynchronous speaker management using MemberVault and Hello Audio
• The sweet spot of 10-13 speakers for optimal results
• Revenue generation strategies including lifetime passes and affiliate programs
• Automation systems for speaker onboarding and follow-up
• Content consumption patterns across different audio formats
• Long-term traffic generation through evergreen summit content

Links Mentioned

• Website: https://membervault.co/
• Free trial: https://membervault.co/free
• Community: https://m.facebook.com/groups/membervault

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In this episode, we explore how Michelle Grosser, a nervous system and somatics coach, transformed her business using a private podcast lead magnet. Discover how she attracted nearly 3,000 leads, built a waitlist of 130+ women, and now fills her quarterly group coaching program through personal video invites—all while transitioning from running a law firm to full-time coaching.

Topics Covered

• Creating a simple, direct private podcast lead magnet strategy
• The five-part "Heal Your Burnout" private podcast structure
• Using private podcasts when guesting on other shows
• Email nurture sequences that support private podcast consumption
• Converting private podcast listeners to program waitlists
• Replacing webinars with personal video invites for program sales
• Future plans for Q&A private podcasts and somatic playlists
• Repurposing public podcast content into targeted private feeds

Links Mentioned

• Instagram: http://www.michellegrosser.com/burnout
• Heal Your Burnout private podcast: http://www.michellegrosser.com/burnout

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In this episode, we explore Michelle Pontvert's approach to hosting online events using private podcasts. Discover how this "easy events enthusiast" created a 33-contributor audio event in just 34 hours, achieved an 872-person listen-through rate, and saw a 40% uptick in overall business sales. Learn why Michelle chose audio over traditional summit formats and how she designed an experience that benefits hosts, collaborators, and listeners equally.

Topics Covered

• Why audio-only events create better experiences for all parties
• The 34-hour event creation process from pitch to launch
• Outreach strategies that resulted in 33 out of 42 people saying yes
• Using 30-60 day access periods instead of traditional 24-hour urgency
• Re-engagement strategies for existing email subscribers
• Native integrations between Thrive Cart, Kit, and Hello Audio
• Follow-up email sequences to maintain engagement over extended periods

Links Mentioned

• Website: http://www.michellepontvert.com
• Instagram: https://www.instagram.com/michellepontvert
• Facebook: https://www.facebook.com/michelle.pontvert
• www.michellepontvert.com/event-debrief

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