Episode 60 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Saniya Jain (https://www.linkedin.com/in/saniya-jain2001/)

00:00 - Introduction

15:00 - What are the major operational challenges e-commerce businesses face & what strategies can they employ to overcome them?

21:16 - How can e-commerce businesses effectively manage inventory across multiple channels and warehouses to ensure seamless operations?

24:58 - How should you leverage organic & paid content as an e-commerce brand?

35:11 - Influencers for e-commerce - How you leverage them to grow your channels

39:42 - How can e-commerce businesses ensure a consistent and positive brand positioning for their products amidst intense competition?

47:57 - How can e-commerce businesses strategically price their products to attract customers while maintaining profitability?

53:33 - What are the key considerations for promoting products on marketplaces like Amazon & how can businesses maximize their visibility & sales?

58:16 - What are some common mistakes or misconceptions businesses make while selling on Amazon, and how can they avoid them?

01:02:25 - How important is social commerce in today's e-commerce landscape & what are some effective tactics for driving sales through social media platforms?

01:09:47 - What role do customer reviews and ratings play in influencing purchasing decisions on e-commerce platforms & how can businesses manage and leverage them effectively?

01:16:01 - ONDC - Journey

01:21:52 - What does it mean for a brand to present on quick platforms? What are the key challenges brands face on these platforms?

01:25:16 - Conclusion

#marketing #media #ecommercemarketing #quickcommerce #nikhilkumarmarketing #mipodcast