エピソード

  • Is Artificial Intelligence (AI) Making Us All Lazy? EP40
    2024/07/09

    Is AI making us all lazy?

    This episode of the Marketing Combat Podcast revolves around the question of whether AI is making us lazy. Chris argues that AI is fostering laziness because people increasingly rely on AI to do their work without truly understanding or processing the information. He cites an example of his son's school project where some group members used AI to complete their parts with minimal effort, highlighting a growing trend of dependency on technology.

    On the other hand, Jason explains that AI isn't making us lazy but rather providing valuable tools that enable faster learning and creation. He stresses that the impact of AI depends on its usage; while some may misuse it as a shortcut, others leverage AI to enhance their learning and productivity. Jason believes that AI, when used effectively, can be a powerful aid in personal and professional development.

    Who do you agree with? Tell us what you think in the comments!

    Chapters
    00:00 - Introduction and Topic Explanation
    00:39 - Chris Argues that AI is Making Us Lazy and Offers an Example
    02:43 - Jason Fights that AI is a Tool to Learn From
    05:03 - Chris Adds Thoughts on Citation and Education
    06:41 - Closing Thoughts and Call for Audience Opinion

    Useful links
    Instagram: http://www.instagram.com/teamkubbco
    TikTok: https://www.Tiktok.com/@kubbco
    Twitter: https://twitter.com/KubbAndCo
    LinkedIn: https://www.linkedin.com/company/kubbco
    Blogs: https://www.Kubbco.com/blog
    Audio podcast: https://bit.ly/3tn4Mgk
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

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    7 分
  • What's the Best Social Media Platform EVER? EP39
    2024/07/08

    What's the best social media platform ever?

    In this episode of the Marketing Combat Podcast, Chris and Jason engage in a spirited debate about the best social media platform. Jason champions Facebook, citing its massive user base, diverse features, and unparalleled ability to reach a wide audience. He argues that Facebook's comprehensive suite of tools makes it an indispensable platform for marketers aiming to maximize their reach and engagement.

    Across the table, Chris advocates for Twitter/X, praising it for its promotion of freedom of speech and its facilitation of open discussions. He believes that the platform's emphasis on real-time conversation and unfiltered dialogue sets it apart from its competitors. The episode concludes with an invitation for listeners to weigh in and share their own opinions on the best social media platform, fostering a broader conversation about the strengths and weaknesses of each.

    Make sure to like the episode, follow along, and review us wherever you consume to help the podcast grow!

    See you in the next episode.

    Chapters
    00:00 - Introduction and Banter
    00:44 - Today's Topic
    01:10 - Jason's Choice: Facebook
    03:10 - Chris' Choice: Twitter/X
    05:39 - Closing Remarks and Next Episode Preview

    Useful links
    Instagram: http://www.instagram.com/teamkubbco
    TikTok: https://www.Tiktok.com/@kubbco
    Twitter: https://twitter.com/KubbAndCo
    LinkedIn: https://www.linkedin.com/company/kubbco
    Blogs: https://www.Kubbco.com/blog
    Audio podcast: https://bit.ly/3tn4Mgk
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

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    7 分
  • Is the New Joe & the Juice Smoothie Ad Any Good? EP38
    2024/07/05

    Is the new Joe & the Juice smoothie ad any good or just directed to Gen Z?

    In this episode of the Marketing Combat Podcast, Jason and Chris drop into the new advertising campaign from Joe and the Juice, advertising spilled smoothies. Chris criticizes the campaign, arguing that it fails to create desire or trigger the all-important dopamine hit that makes ads memorable and effective. He believes that without these elements, the campaign misses the mark in capturing the audience's interest and driving consumer action.

    Jason, however, takes a different stance. He contends that the campaign's strength lies in its ability to disrupt viewer expectations and convey authenticity. This unexpected approach, he argues, enhances brand perception by standing out from typical advertising norms.

    Throughout their discussion, they debate the campaign's overall impact on Joe and the Juice's brand image and whether its primary goal is promotional or focused on long-term branding. The episode highlights the contrasting strategies in advertising and their potential effects on consumer engagement.

    Chapters
    00:00 - Introduction and Topic Explanation
    01:40 - Explain What Marketing Combat is About
    02:08 - Chris Discusses the Lack of Desire/Status in the Ad
    04:25 - Jason Discusses Authenticity and Disrupting Expectations
    07:25 - Crashed Cars vs. Joe & the Juice
    07:57 - Conclusion and Comment Request

    Useful links
    Instagram: http://www.instagram.com/teamkubbco
    TikTok: https://www.Tiktok.com/@kubbco
    Twitter: https://twitter.com/KubbAndCo
    LinkedIn: https://www.linkedin.com/company/kubbco
    Blogs: https://www.Kubbco.com/blog
    Audio podcast: https://bit.ly/3tn4Mgk
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

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    9 分
  • Do You Need College To Be Successful in Marketing? EP37
    2024/07/04

    Do You Need College To Be Successful in Marketing?

    In this episode, Chris and Jason tackle the question of whether college is essential for success in today's world. Jason contends that the plethora of online resources and skill-learning platforms like YouTube make traditional college education obsolete. He believes that self-directed learning can often be more efficient and tailored to individual needs. Chris, while acknowledging the benefits of online resources, argues that college still holds significant value. He emphasizes the importance of college in fostering critical thinking, offering a structured learning environment, and providing opportunities for personal and professional growth that are hard to replicate online.

    Despite their differing viewpoints, both Chris and Jason agree that the education system must evolve to meet the changing needs of students. They discuss the necessity for educational institutions to adapt, incorporating more flexible and practical approaches to learning that align with the demands of the modern job market. The conversation underscores the importance of finding a balance between traditional education and innovative learning methods to best prepare individuals for success in an ever-evolving world.

    Chapters
    00:00 - Introduction
    00:53 - Jason Has a Strong Opinion on No College
    02:43 - Chris Sees the Importance of Critical Thinking
    05:22 - College as a Personal Trainer
    06:38 - Rebuttal and Need for an Evolved Education System
    07:35 - Closing Thoughts w/Chris

    Useful links
    Instagram: http://www.instagram.com/teamkubbco
    TikTok: https://www.Tiktok.com/@kubbco
    Twitter: https://twitter.com/KubbAndCo
    LinkedIn: https://www.linkedin.com/company/kubbco
    Blogs: https://www.Kubbco.com/blog
    Audio podcast: https://bit.ly/3tn4Mgk
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

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    8 分
  • Will the New Toys R Us AI Ad Help Turn Things Around? EP36
    2024/07/03

    Will the New Toys R Us AI Ad Help Turn Things Around?

    Toys R Us has rolled out an AI-generated ad, igniting a debate over their effectiveness. Some argue that these ads represent good advertising, highlighting the brand's innovative use of technology and ability to generate interest. Others contend that these AI ads are more akin to nightmare fuel, lacking the heart and emotional connection that resonate with consumers. Both sides agree, however, that the ads fall short of being great, emphasizing the enduring need for human wonder and joy in marketing.

    The conversation concludes with a light-hearted discussion about giraffes and a call to action for listeners to share their thoughts and leave a review. This playful yet insightful exchange underscores the importance of maintaining a balance between technological advancement and emotional engagement in advertising.

    Chapters
    00:00 - Introduction and "Sponsorship"
    01:03 - Toys R Us Launches AI-Generated Ads
    01:32 - Chris Supports the Machines
    03:43 - Jason Believes in Human Wonder and Joy
    06:40 - Giraffes Fighting and Monster Energy Drinks
    06:50 - Closing Thoughts and a Request for Reviews

    Useful links
    Instagram: http://www.instagram.com/teamkubbco
    TikTok: https://www.Tiktok.com/@kubbco
    Twitter: https://twitter.com/KubbAndCo
    LinkedIn: https://www.linkedin.com/company/kubbco
    Blogs: https://www.Kubbco.com/blog
    Audio podcast: https://bit.ly/3tn4Mgk
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

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    8 分
  • Is Strategy or Creative More Important in Advertising? EP35
    2024/07/02

    Is strategy or creativity more important in advertising? This question may be impossible to answer, but we did anyway...

    In this episode of the Marketing Combat podcast, the hosts go back and forth about the ongoing debate between strategy and creativity in advertising. Chris champions the idea that creativity holds more weight, emphasizing that innovative and original ideas are what capture audiences' attention. On the other hand, Jason staunchly believes that a solid strategy is the backbone of any successful creative work. He argues that without a well-thought-out plan, even the most creative concepts can fail to resonate with the target audience.

    Their discussion highlights the significance of strategy in guiding creative decisions and ensuring the content aligns with the brand's goals and audience expectations. However, they also acknowledge the dangers of overemphasizing strategy at the expense of creative execution. By the end of the conversation, Chris and Jason agree that the true power of advertising lies in the harmonious blend of strategy and creativity, working together to produce impactful and effective content.

    Chapters
    00:00 - Introduction to the Debate: Strategy vs. Creativity
    00:39 - Chris Argues for Why Creative is More Important
    01:23 - The Reason Strategy Slows Creative Down
    03:08 - Jason invites Chris to an intervention
    03:12 - The Reasoning That Strategy is Important to Creative
    04:40 - The Symbiosis of Strategy and Creativity
    05:36 - Closing and Final Thoughts

    Useful links
    Instagram: http://www.instagram.com/teamkubbco
    TikTok: https://www.Tiktok.com/@kubbco
    Twitter: https://twitter.com/KubbAndCo
    LinkedIn: https://www.linkedin.com/company/kubbco
    Blogs: https://www.Kubbco.com/blog
    Audio podcast: https://bit.ly/3tn4Mgk
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

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    7 分
  • Would Social Media Warning Labels Help Addicts? Kids? EP34
    2024/07/01

    Would warning labels on social media help people stop using?

    The discussion centers on the topic of warning labels on social media. Jason argues that these labels are unnecessary because the public is already well aware of social media's addictive and potentially harmful nature. He believes that warning labels wouldn't add any new information or make a significant difference in user behavior. Chris, on the other hand, disagrees, asserting that warning labels could positively impact by reducing addiction and raising awareness among parents and children about the dangers of excessive social media use.

    The debate highlights the contrasting perspectives on the effectiveness of warning labels. Jason remains skeptical about their utility, while Chris sees them as a proactive step toward addressing social media's negative effects. The episode concludes with an open invitation for listeners to share their opinions on the matter, encouraging a broader discussion on how best to tackle the issue of social media addiction.

    Chapters
    00:00 - Introduction
    00:44 - Jason's Perspective: Warning Labels Are Unnecessary
    02:00 - Jason Discussing the User Experience
    02:39 - Chris Agreeing with Jason, Then Disagreeing
    04:12 - Chris Explaining How to Diminish the Experience
    07:10 - Conclusion & Invitation for Listener Opinions

    Useful links
    Instagram: http://www.instagram.com/teamkubbco
    TikTok: https://www.Tiktok.com/@kubbco
    Twitter: https://twitter.com/KubbAndCo
    LinkedIn: https://www.linkedin.com/company/kubbco
    Blogs: https://www.Kubbco.com/blog
    Audio podcast: https://bit.ly/3tn4Mgk
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

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    8 分
  • Are Remakes, Sequels, and Reboots Lazy Creativity or Demand Response? EP33
    2024/06/28

    Are remakes, sequels, and reboots lazy creativity or demand response?

    The debate centers on whether remakes, sequels, and prequels in the film industry and ads represent genuine creativity or simply lazy creativity. Chris contends that these types of films are successful because they have the backing of consumers. He argues that as long as audiences continue to support them, studios will have every incentive to keep producing them. This perspective suggests that the responsibility for the prevalence of such films lies as much with consumer behavior as with the studios themselves.

    Conversely, Jason views remakes and sequels as indicative of a lack of originality, finding them lazy and uninspiring. He longs for more original and creative content in the film industry. Their conversation also explores the broader implications of consumerism, noting the decline in cinema attendance and highlighting the need for the film industry to evolve its business model. This includes finding new ways to attract audiences and encourage the production of fresh, innovative films. The discussion ends with a call for a shift towards more original storytelling in the industry.

    Chapters
    00:00 - Introduction and Setting the Debate
    00:44 - Chris Fights that Remakes and Sequels are Amazing
    01:44 - Chris Blames Consumer Demand for the Proliferation of Remakes and Sequels
    04:21 - Jason Calls it Out as Lazy Creative
    05:48 - Jason Pleads to Creatives to Do Better
    06:53 - Chris Sees a Change on the Horizon
    09:11 - Conclusion and Call for Audience Input

    Useful links
    Instagram: http://www.instagram.com/teamkubbco
    TikTok: https://www.Tiktok.com/@kubbco
    Twitter: https://twitter.com/KubbAndCo
    LinkedIn: https://www.linkedin.com/company/kubbco
    Blogs: https://www.Kubbco.com/blog
    Audio podcast: https://bit.ly/3tn4Mgk
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

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    9 分