Welcome back to MOJO: The Meaning of Life and Business! In today’s episode, Jennifer Glass sits down with the dynamic Andrea Pass, a public relations powerhouse whose expertise spans booking clients on podcasts, digital and broadcast media, and generating impactful PR campaigns across industries.

Have you ever wondered how to get your business noticed by the media? Or weighed up the difference between doing your own PR and hiring an expert? Jennifer Glass and Andrea Pass tackle these questions head-on, taking listeners behind the curtain of what it really takes to secure media attention and why credibility and authority are so crucial for business growth. Andrea Pass shares her story of moving from college publicity committees to CBS radio, and ultimately to running her own successful PR agency, illustrating the twists and turns of a career built on visibility and relationship building.

You’ll gain insights into navigating today’s fast-paced, multimedia landscape, discover the differences and nuances between earned and paid media, and pick up actionable tips on media training, crafting your message, and maximizing every opportunity—whether it’s a podcast, TV segment, online article, or local newspaper.

This episode is a must-listen for entrepreneurs, small business owners, and anyone eager to unlock the doors of media exposure. From timing your pitches to harnessing the evergreen power of podcasts, Jennifer Glass and Andrea Pass share strategies that will help you step into the spotlight with confidence. Get ready for a conversation full of real-world advice, stories from the front lines, and inspiration for using media to boost your brand and business success.

About my guest: Andrea Pass is an expert at booking clients on podcast interviews as well as digital media, broadcast, and print. She creates and implements PR campaigns in categories including consumer products, lifestyle, B2B, health/wellness, beauty, food, authors, non-profits, etc. Andrea Pass Public Relations has an expertise in national, regional and local media relations.

Connect with Andrea on Facebook, LinkedIn, Instagram, and on the web at https://andreapasspr.com.

Keywords: media coverage, public relations, PR campaigns, podcast interviews, digital media, print media, broadcast media, online news sources, authority building, Google EEAT, media exposure, credibility, media pitching, media training, audience targeting, small business publicity, earned media, paid media, press releases, media timing, social media strategy, expert positioning, media reputation, evergreen content, press photos, B-roll film, newsworthiness, breaking news, product placement, freelance journalists, business storytelling

Welcome back to MOJO: The Meaning of Life and Business! In this insightful episode, Jennifer Glass dives into the importance of Election Day and what it truly means for both our personal lives and our businesses. Even though this year might not be filled with high-profile races, Jennifer Glass reminds us that every vote counts—especially in those off-year elections where participation tends to drop. She explains how the leaders we elect directly affect our companies through changes in taxes, regulations, and policies that shape the business environment.

But Jennifer Glass doesn’t stop there. She makes a compelling case for why business owners and individuals alike need to be active participants in more than just politics. By engaging with our communities, volunteering, and fostering corporate social responsibility, we demonstrate that success isn't just about the bottom line—it’s about making a positive impact. From sharing stories about local businesses supporting causes, to encouraging us to create workplaces that value both profit and purpose, this episode is packed with practical ways we can all make a difference.

Whether you’ve already cast your ballot or you’re still on the fence, Jennifer Glass challenges listeners to continue making their voices heard, not only at the polls but also within their businesses and communities. Get ready for an inspiring discussion on how using your voice and taking action can help create lasting change—all while supporting your own goals and success.

Keywords: election day, voting, business impact, civic responsibility, legislative impact, taxes, regulatory environment, apathy, corporate social responsibility, millennials, corporate citizenship, community involvement, giving back, profit, bottom line, volunteering, employee rights, encouraging voting, workplace benefits, mammograms, health screenings, law firm initiatives, corporate good, social causes, voter turnout, off-year elections, government representation, social responsibility in business, employee wellness, making a difference

Jennifer Glass is the engaging host of "Mojo: The Meaning of Life and Business," a podcast where she explores the intersections of personal and professional life. In one of her notable episodes, Jennifer highlights the significance of Election Day in the United States, emphasizing how the right to vote directly influences both the business landscape and daily life. Through her insightful commentary, she sheds light on the responsibilities of choosing our leaders and how their decisions affect everything from taxes to regulations. With a passion for empowering listeners to make informed choices, Jennifer seamlessly weaves together the threads of civic duty, business strategy, and personal growth.

Welcome to another episode of MOJO: The Meaning of Life and Business! In today’s conversation, host Jennifer Glass is joined by Jason Avery—a serial entrepreneur, bestselling author, and the powerhouse behind a multimillion-dollar construction company built primarily through referrals. Jason shares the incredible story of how he went from a rebellious teenager to a business leader who now spends most of his workweek nurturing relationships rather than prospecting for new clients.

Jason dives deep into the world of relationship-based business, laying out practical strategies for building powerful referral networks, forming strategic partnerships, and leveraging your "contact sphere" to fuel lasting business growth. With real-life examples—ranging from the power of a simple handwritten note to intentionally assembling power teams within industries—Jason reveals how genuine giving, adaptability, and mutual motivation can transform the way you grow your business.

Listen in as Jason and Jennifer break down the steps to finding the right partners, understanding personality types for better communication, and creating win-win opportunities that bring more value to your life and business. If you’re ready to ditch endless cold calls and paid ads for a smarter, more enjoyable way to grow, this episode is packed with actionable wisdom to help you get started.

About my guest: Jason Avery runs a successful construction company doing millions of dollars in sales for renovations yearly, largely through referrals. Now he coaches other contractors and designers to build thriving businesses, and he's even written the #1 best-selling book, "Blueprints for a Referral Based Business."

Connect with Jason on Facebook, LinkedIn, and on the web at https://www.construct-success.com/.

Keywords: business networking, referral based business, relationship building, strategic partnerships, joint venture strategy, contact sphere, target market, credibility, visibility, profitability, nurturing relationships, givers gain, lead generation, power team, trusted vendor list, event chain, personality profiles, DISC assessment, adaptive behavior, motivation in business, transaction vs. revenue stream, team building, delegation, entrepreneurial coaching, construction industry, consulting services, customer referrals, collaboration vs competition, small business growth, networking strategies, business development

Welcome to another inspiring episode of MOJO: The Meaning of Life and Business! Today, host Jennifer Glass sits down with Heidi Medina, a social media strategist and business coach who's made lifestyle her priority—personally and professionally. Heidi shares her journey from the US to sunny Portugal, revealing why she and her husband chose the digital nomad life and how they've built a business that supports their freedom to travel, live near the ocean, and spend time where it matters most.

In this conversation, you'll learn how Heidi helps her clients design their businesses around their individual lifestyles—whether that means working from a beachside café, finding time for family, or building flexibility into every workday. Heidi breaks down common misconceptions about the "Instagram-perfect" entrepreneur life, discusses the importance of making honest choices, and offers practical tips for anyone looking to escape the 9-to-5 grind and create a career with real freedom. If you've ever dreamed of living life—and running your business—on your own terms, this episode is packed with insight and actionable advice. Grab your coffee and tune in for a friendly chat that could help you redefine your own version of success!

About my guest: Heidi Medina is a social media strategist and business coach helping coaches and service providers build authentic online presences and genuine connections that turn into business – all without feeling salesy. Now based in Portugal, she makes online marketing feel like a friendly chat.

Connect with Heidi on Facebook, LinkedIn, and on the web at https://www.talktoheidi.com.

Keywords: lifestyle business, digital nomad, location independent business, remote work, online marketing, social media strategy, business coaching, authentic online presence, genuine connections, work-life balance, flexibility, European lifestyle, running a business abroad, traveling while working, working from home, working from a cafe, client management, money-making activities, building habits, mindset, making choices, family-oriented business, working moms, parental responsibilities, freedom of choice, building a niche, brand perception, business systems, backup plan, business success

Welcome to another episode of MOJO: The Meaning of Life and Business! In today's conversation, host Jennifer Glass dives into the fast-evolving world of marketing with special guest Jeff Greenfield, an entrepreneur, advisor, and disruptor with over three decades of experience in strategy, growth, and marketing leadership. As the co-founder and CEO of Provalytics, Jeff is at the forefront of AI-driven, cookie-less attribution and measurement solutions. Together, Jennifer and Jeff unpack the challenges marketers and small business owners face as privacy changes, like Apple's iOS updates, disrupt traditional tracking and analytics.

Tune in to learn why it's so difficult to know which half of your marketing budget is truly working, how the fundamentals of measuring marketing success haven't changed as much as you think, and what practical steps you can take—no matter your business size—to make smarter decisions about where to invest your marketing dollars. Whether you're just starting out or looking to get more from your existing campaigns, this episode is packed with real-world advice on tracking impressions, understanding the pitfalls of relying solely on clicks, and building marketing strategies that stand the test of time. Get ready to take notes and gain fresh insights into the ever-changing world of business marketing!

About my guest: Jeff Greenfield is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.

Connect with Jeff on Facebook, LinkedIn, and on the web at https://provalytics.com

Keywords: marketing attribution, cookie-less measurement, third-party cookies, data privacy, Google Analytics, marketing fundamentals, digital advertising, media impressions, ad tracking, conversion tracking, marketing data analysis, marketing ROI, upper funnel channels, CTV advertising, small business marketing, AI-driven attribution, offline marketing, marketing budget, marketing metrics, cost per click, cost per lead, cost per sale, Facebook advertising, Instagram advertising, Meta ads, Google ads, impression tracking, customer journey, marketing measurement tools, advertising effectiveness, marketing strategy

Welcome back to MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass dives deep into the fascinating world of storytelling and persuasive copywriting with acclaimed guest David Garfinkel—author, copywriting coach, and the brains behind the bestselling "Breakthrough Copywriting."

Stories are everywhere: in our minds, on our screens, and woven through every advertisement we see. But what makes stories so effective in capturing attention and driving business success? David shares his decades of experience in journalism, copywriting, and screenwriting to reveal why stories are more than just entertainment—they’re a powerful marketing tool that can forge emotional connections, build trust, and inspire action.

Jennifer and David break down the art of using stories at every stage of the customer journey, discuss the difference between facts that tell and stories that sell, and share real-life examples—including how David’s copy generated over $40 million for a single client. You’ll also discover practical tips on structuring your own persuasive stories, the importance of tying each story to your marketing goals, and why even quick, micro-stories can make your audience remember your message.

Whether you’re a business owner, marketer, or just love a good story, this episode is packed with insights you can use to make your marketing more effective and memorable. Grab your headphones and get ready to unlock the secrets of storytelling for business success!

About my guest: David Garfinkel has helped copywriters and businesses in more than 100 industries increase profits. David's book, "Breakthrough Copywriting" is a #1 Bestseller on Amazon. Way back in 2004, David created and published the first widely used set of Copywriting Templates. Since 1993, sales letters that David has written brought in as much as $40 million to one business.

Connect with David on LinkedIn and on the web at https://www.garfinkelcoaching.com/. Don't forget to check out David's book "The Persuasion Story Code" to learn even more!

Keywords: storytelling, copywriting, persuasive marketing, customer journey, business stories, origin story, persuasion stories, advertising, emotional connection, marketing strategy, sales letters, copywriting templates, persuasive copy, customer engagement, social proof, hero's journey, facts vs stories, brand credibility, rapport building, micro stories, direct mail, call to action, client success stories, emotional marketing, business communication, audience connection, storytelling in business, copywriting coaching, marketing offers, business growth

Welcome to another thought-provoking episode of MOJO: The Meaning of Life and Business! Today, host Jennifer Glass sits down with Steve Kidd—a 37-time number one international bestselling author and renowned authority on business transformation and storytelling. Steve shares his wealth of experience on how to leverage your book far beyond just hitting bestseller status, diving into strategic ways authors can use their books as powerful business tools for credibility, visibility, and, ultimately, business growth.

In this episode, you’ll hear firsthand how Steve guides authors through the creative process, the importance of zeroing in on your ideal reader, and why your book should be seen as the entryway into greater opportunities—whether it’s speaking on major stages, attracting new clients, or building your brand authority. Jennifer and Steve explore effective book funnel strategies, common misconceptions about monetizing your book, and why knowing your one true audience is the secret ingredient to marketing and business success.

If you’re eager to move your book from just another item on Amazon to the center of your business strategy, this episode is packed with actionable insights and inspiring stories you won’t want to miss.

About my guest: As the go-to authority in transformation, 37x #1 International Best Selling Author Steve, who has helped over 4500 people become best sellers, doesn't just help you write a best-seller; he guides you to become a true catalyst for change. Collaborate with Steve Kidd to unleash the power of storytelling, amplify your voice, and create a lasting impact.

Connect with Steve on Facebook, LinkedIn, and on the web at https://thrivingbestsellers.com

Keywords:

book marketing, bestseller status, author journey, book funnel, business storytelling, digital marketing, book value, ideal client, book pricing, Amazon SEO, book sales strategy, media exposure, public speaking, podcast interviews, book series, opt-in offers, book as a lead magnet, author credibility, content chunking, nonfiction books, fiction books, target audience, book launch, personal branding, workbook creation, speaking engagements, upsell strategy, audience avatar, marketing strategy, conversion funnel

Welcome to another episode of MOJO: The Meaning of Life and Business! Today, host Jennifer Glass is joined by Vincent Saravia, a passionate serial entrepreneur with ambitions to become the next Warren Buffett. In this insightful conversation, Vincent shares his journey from studying at Old Dominion University to learning directly from finance veterans, including those connected with legendary — and infamous — names in the industry. The episode dives deep into the world of business financing, covering the essentials of debt and equity financing, what business owners need to prepare before seeking funding, and the realities of costs and timelines involved.

Vincent also opens up about his personal aspirations in the finance world, his fascination with market inefficiencies, and his vision for making a difference both in business and through philanthropic work. Whether you're a budding entrepreneur, a business owner looking for funding, or simply curious about the mechanics of the financial world, this episode offers valuable insights and practical takeaways. Grab your headphones and get ready to discover what it really takes to build financial MOJO in life and business!

About my guest: Vincent Saravia is a serial entrepreneur and wants to be the next Warren Buffett.

Connect with Vincent on Facebook, LinkedIn, and https://linktr.ee/vincentsaraviaKeywords: debt financing, equity financing, business financing, pitch deck, financial projections, pro forma, Regulation D, SEC, investment bankers, startup funding, commercial real estate financing, CFA, Bloomberg terminal, S&P 500, penny stocks, arbitrage, conglomerate, institutional investors, retail investors, market custodian, Robinhood, BlackRock, Fidelity, IPO, dividends, portfolio diversification, risk tolerance, trading securities, NASDAQ, cryptocurrency