Peace Through Business: How Women in Rwanda and Afghanistan Are Rebuilding Nations Through Entrepreneurship In this special episode of On the Brink with Andi Simon, I continue our series spotlighting Peace Through Business, a remarkable program empowering women entrepreneurs in Afghanistan, Rwanda, and beyond. The stories are profound, the impact undeniable, and the lessons universal: when women rise, entire nations begin to heal and prosper. As a corporate anthropologist and Blue Ocean Strategist, I want to remind us at the start: "When you invest in a woman entrepreneur, you invest in her family, her community, and her country's future." This conversation brings together Monica Smiley, publisher of Enterprising Women Magazine; Chantal Munanayire, Peace Through Business Program Director for Rwanda, Uganda, Canada, and the UK; and Manisha Wafeq, who leads the Afghanistan initiative. Each share not only how the program works but how it transforms lives — economically, socially, and spiritually. Creating Peace Through Business When Enterprising Women Foundation assumed stewardship of Peace Through Business in 2024, it became the natural extension of its mission to empower women globally. Monica Smiley explains that Enterprising Women began 25 years ago as a publication to celebrate women entrepreneurs but soon evolved into a global movement. "About 12 years ago," she recalls, "we launched the Enterprising Women Foundation to mentor girls in underserved communities across 30 U.S. cities. Then, by inheriting the Peace Through Business program, we broadened our mission — from helping American women entrepreneurs to supporting women rebuilding countries after conflict." Originally founded by Dr. Terry Neese at the request of former First Lady Laura Bush, the Peace Through Business program provides an intensive education in entrepreneurship, leadership, and civic responsibility. It began in Afghanistan, where women were often excluded from public life, and expanded into Rwanda, a country rebuilding its social and economic fabric after the 1994 genocide. Monica remembers traveling to Rwanda in 2014 and again in 2018. "The transformation in just four years was stunning," she says. "There were new hotels, a thriving convention center, and a new sense of hope. Women who once dreamed of a single business now run two or three. They are not waiting to be rescued — they are building the future themselves." Chantal's Journey: From Survivor to Mentor Few embody that spirit more than Chantal Munanayire. A survivor of Rwanda's genocide, Chantal rebuilt her life — and her country — one business at a time. In 2009, she broke barriers by opening the first woman-owned car repair and paint shop in Kigali, the capital city. "When I began, I didn't even know what a business plan was," she says with a laugh. "I was passionate but directionless. Through Peace Through Business, I learned to plan, to lead, and to see my company as separate from myself. That gave me freedom — and power." Today, Chantal runs the program across several countries and has mentored hundreds of women. "The women who come to us are determined but often afraid," she explains. "We teach them to turn that fear into focus. Once they succeed, they return to mentor others. That's how we build a sisterhood." She shares stories of women who began as small vendors and now own supermarkets, or dairy farmers who built shopping centers. "When one woman thrives, she brings ten others along," Chantal says. "That's how you build a country." Education, Mentorship, and Advocacy Peace Through Business unfolds in three powerful stages: Education– Ten weeks of in-country classes covering marketing, finance, leadership, and business planning.Leadership Development– A cultural and professional exchange in the U.S., where top graduates attend the Enterprising Women Conference to meet mentors and global leaders.Pay It Forward– Graduates return home to mentor others, advocate for policy reform, and expand the reach of women in leadership. As Manisha Wafeq explains, "This is not a one-week seminar. It's a life-changing journey. Our women become educators, activists, and community builders. They learn that business is not only about profit — it's about peace. And after they graduate, they pay their knowledge forward to other women and join our alumni association." A Call to Action: Supporting Women Who Change the World The episode closes with a powerful reflection from Monica and Andi: sustainable change requires participation. The program's impact depends on mentorship, funding, and global awareness. "This is a Blue Ocean in action," says Andi Simon. "These women are not competing in crowded markets. They're creating new ones — new industries, new opportunities, new futures." Monica adds, "We've given the Enterprising Women of the Year award to one Afghan and one Rwandan woman annually for nearly two decades. Seeing them stand on ...
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