Think everyone should start a podcast? Christopher Anderson disagrees. After 15 years hosting The Unbillable Hour, this law firm owner turned podcasting veteran has some brutal truths about who should—and shouldn't—hit record. Discover the one non-negotiable requirement that separates successful shows from expensive hobbies, why your most popular episodes might be hurting your business, and the hard lesson it took Christopher over a decade to learn about building genuine audience trust.

What You'll Learn:

• The single most important thing you need before starting any podcast
• Why vanity metrics are destroying most business podcasts
• How to deliver content your audience needs, not just what they want
• The real difference between speaking on stages and podcasting for business
• Why consistency beats popularity every single time
• Whether joining a podcast network is worth it (and the trade-offs involved)
• How to know if podcasting actually deserves a place in your business strategy

Guest Links:

• Christopher's email: christopher@sunnysidelaw.com
• The Un-Billable Hour Podcast: https://legaltalknetwork.com/podcasts/un-billable-hour/

Podjunction Ecosystem:

• https://podjunction.com/
• Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/

Most podcasters think success means making everyone happy. Neal Veglio, founder of Podknows Podcasting, reveals why that approach is killing your show before it even gets started. With over 25 years in audio and a track record of guaranteeing results for his clients, Neal shares the uncomfortable truth about what actually makes podcasts succeed. From his controversial take on guest interviews to why half your audience should hate your content, this conversation will challenge everything you think you know about growing a business podcast. If you're tired of playing it safe and ready to make real impact, this episode is your wake-up call.

• Why trying to please everyone guarantees podcast failure
• The character development process that makes hosts memorable and relatable
• Neal's controversial stance on why you should think twice about having guests
• How extreme niching led to 3,000 downloads for a basket weaving podcast
• The uncomfortable truth about podcast charts and why they don't matter
• Strategic approaches to finding and growing your ideal audience
• Why 50% of listeners should hate your show (and why that's good)

Guest Links:

• Neal's Business: https://podknows.co.uk/
• Neal's Podcast 'Podcasting Insights': https://www.podmastery.co/
• Neal's LinkedIn: https://www.linkedin.com/in/nealveglio/

Podjunction Ecosystem:

• Podjunction Home: https://podjunction.com/
• Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/

What if everything you thought you knew about podcast ROI was wrong? Reed Hansen launched his podcast expecting new leads to pour in from his growing audience. Instead, he got zero external leads—but somehow created his highest-performing marketing channel. In this eye-opening conversation, Reed reveals how his "failed" podcast transformed relationships with existing clients rather than attracting new ones. Discover why treating podcasting as a networking exercise beats chasing download numbers, and learn the surprising way Reed's clients finally recognised his true expertise after months of ignored newsletters.

• Why Reed's podcast generated zero external leads but became his top marketing channel
• How existing clients suddenly started buying additional services after hearing his podcast
• The "networking exercise" approach that beats traditional podcast metrics
• How to integrate podcast content into newsletters and social media for maximum impact
• Why video snippets and authentic conversations build authority that emails can't match
• The mindset shift that transforms podcasting from lead generation tool to relationship builder
• Real-world results from helping clients replicate this unconventional approach

Guest Links:

• Market Surge: https://marketsurge.io/
• Reed's email: reed@marketsurge.io

Podjunction Ecosystem:

• https://podjunction.com/