Most podcasters think their biggest challenge is production.

But as Dan Bond has discovered early on… the real challenge is behaviour — both for buyers and listeners.

In this episode, we dig into the early days of Browse Basket Buy, how Dan is using it inside RevLifter, and what his understanding of buyer psychology has taught him about building a podcast that people actually want to stay with.

We explore:

• Why Dan launched Browse Basket Buy
• Early surprises from the first six episodes
• What buyer behaviour can teach us about listener behaviour
• How recency bias shapes podcast consumption
• Whether episodes have “conversion moments”
• Repurposing content without drowning in work
• Why finding guests is harder than production
• How high-profile guests can jumpstart a new podcast
• Why podcasting supports brand, relationships, partnerships and authority
• Why businesses give up too early
• How to think about marketing holistically (not in isolated funnels)
• The long-game mindset every podcaster needs

• Behaviour is behaviour. The same psychology behind buying drives listening choices.
• Quality and clarity matter most. Listeners stay when a show educates and entertains.
• Recency bias is real. New episodes get the attention — older ones need intentional surfacing.
• Consistency compounds. Most podcasts fail because businesses expect quick wins.
• Podcasting is a relationship engine. Networking, partnerships, opportunities — it all flows through the conversations.
• Treat marketing holistically. No channel exists in isolation; everything feeds everything else.

• Connect with Dan on LinkedIn: https://www.linkedin.com/in/jam2nd/
• Browse Basket Buy Podcast: https://browsebasketbuy.com
• RevLifter: https://revlifter.com

In this episode, we’re talking about the long game of podcasting — the messy, imperfect, deeply human side that no one really warns you about.

Itır shares the behind-the-scenes of her four-year journey:

• why she started her podcast (spoiler: it wasn’t strategic at the beginning)
• how she built long-term relationships, collaborators, and even team members through her episodes
• the way curiosity — not trends — drives her topics
• the challenges of booking guests and staying consistent
• why over-editing kills the magic
• what she’s learned about listening, confidence, and showing up without needing everything perfect

She also gives a peek into what’s coming next for The Marketing Meeting and her consultancy, IE Brand Consulting.

This is a thoughtful, honest, encouraging conversation for anyone who wants to use their podcast as a space to learn, grow, and build something meaningful.

Where to find Itır:

LinkedIn: https://www.linkedin.com/in/itireraslan/

The Marketing Meeting Podcast: https://podcasts.apple.com/us/podcast/the-marketing-meeting-with-itir-eraslan/id1589765306

Website: https://www.ie-brand.com

When Will Laurenson first started Customers Who Click, there was no strategy deck or detailed launch plan — just a deep curiosity and a desire to learn from great marketers.

Five years later, his podcast has crossed 500,000 downloads, featured over 260 guests, and become a key part of his consulting business.

In this episode, we unpack the lessons behind that journey:

• Curiosity over control — how letting go of a fixed plan led to better conversations
• The value of pre-calls — why building comfort and fit before hitting record matters
• Over-prepping kills flow — what Will learned about staying present in the moment
• Good questions > smart answers — how listening properly changes everything
• Podcasting as relationship-building — the unexpected business growth that follows

If you’ve ever wondered how podcasting can do more than just share stories — how it can actually drive business results — this episode is packed with takeaways from someone who’s done it for five years straight.

🎧 Listen to Will’s show: Customers Who Click

💬 Connect with Will on LinkedIn: linkedin.com/in/willlaurenson