A growing consensus is emerging that soil health is crucial in the fight against climate change.

Soil is not just a natural resource, but the very foundation of life, providing 95% of our healthy produce and serving as a buffer against climate fluctuations. Many are sounding the alarm about the devastating consequences of soil pollution, degradation, and neglect, and are calling for immediate action to conserve and protect soil health. The #SaveSoil movement is gaining momentum, with advocates emphasizing the need for sustainable practices, education, and policy changes to ensure a healthy and thriving planet for future generations.

The public is increasingly recognizing the importance of soil as a carbon sink, with many citing its ability to store more carbon than plants. Concerns about soil degradation, nutrient deficiencies, and its impact on ecosystems are driving calls to action, particularly around COP 28 and COP 29. Influencers like Sadhguru have been amplifying the message, and organizations like the UNCCD are providing data to support the cause. The narrative is clear soil health is not just an environmental issue, but a critical component in achieving global climate goals.

(This Narrative represents 1.1% of all narratives on COP 28 and COP 29 from the Public (social media) in the last 12 months)

Emerging Narratives shaping public opinion, detected and ranked by Pulsar's Narratives AI, Summarised by Llama3, discussed by NotebookLM and curated by a human editor.

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