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The Empire Builders Podcast

The Empire Builders Podcast

著者： Stephen Semple and David Young
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Reverse engineering the success of established business empires.The Empire Builders Podcast マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • #264: Ferragamo – Comfortable Luxury

    #264: Ferragamo – Comfortable Luxury
    2026/07/08
    Salvatori Ferragamo didn’t make beautiful shoes, he made shoes that work with the human body beautifully. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients. So here’s one of those. [Rocket Cooling Ad] Dave Young: Welcome back to the Empire Builders Podcast. Dave Young here along with Stephen Semple, and we’re talking about businesses and empires and how people grew their business and the decisions they made and all of those things. Hi, Stephen. Stephen Semple: Hey, David. Dave Young: I’m struggling here because you told me we’re going to talk about Ferragamo. Stephen Semple: Yes. Dave Young: And you’re not even going to understand this. I think it’s a clothing thing, a fashion thing. Stephen Semple: Yep. Dave Young: But let me tell you what comes to my mind, my adult 60-plus-year mind. Stephen Semple: Oh, this should be entertaining. Dave Young: I think back in the ’70s, I think, the University of Nebraska Cornhusker football team had a quarterback named Vince Ferragamo. Stephen Semple: Oh, there you go. Dave Young: He’s a pretty good guy. Pretty good quarterback. And that’s what I though of when you said Ferragamo. Stephen Semple: Okay. Not him. Dave Young: Fashion didn’t come into it. So it’s not him. Stephen Semple: Not him. Dave Young: So there’s another Ferragamo somewhere. Stephen Semple: There is, believe it or not. Dave Young: Oh, I’m all ears. Stephen Semple: Well, here’s the thing that’s kind of interesting about Ferragamo. They’re a pretty big player in the luxury brand space. They mainly do shoes, but it’s not as big as Gucci or Hermes or some of those other ones, but they still do like a billion dollars in sales. They’ve got, call it about 3,500 employees worldwide. They have 450 stores. 85% of their sales are shoes and their shoes for the most part run from about $750 US to about three grand. Dave Young: Okay. Are you wearing yours right now? Stephen Semple: I do not have a pair. Dave Young: Okay. Stephen Semple: Do not have a pair. But what’s really interesting, so the company was founded by Salvatore Ferragamo, who was an Italian immigrant. The company was started in 1923 when he opened the Hollywood Boot Shop in California where he became known as the shoemaker to the stars. Dave Young: I was thinking this would be an Italian company, but this is an American immigrant story. Stephen Semple: Well, except in 1927 he returned to Italy and he established the company in Florence. And in 1938, he purchased the historic Palazzo Spini Feroni, which remains the company’s headquarters. And this is kind of where my story starts. Dave, as you know, I was recently in Florence where I spent two weeks just wandering the city and I literally came across the Ferragamo headquarters, which is this stunning old building that’s just right off the banks of the Arno River in the center of the city. It’s this beautiful store that on the ground floor, there’s a store on the ground floor, there’s the offices above. It’s all been beautifully restored and a museum in the basement. Dave Young: Wow. Stephen Semple: So I had to visit the museum. Dave Young: And we missed the opportunity for you to just have me fly over and we’d do this live from the plaza. Stephen Semple: That’s it. We did miss this opportunity, but it’s always an opportunity for an update. So I had to visit the museum and this is where I learned the story of Salvatore Ferragamo, which actually turned out to be really fascinating. He is a very real Renaissance-style man, or he was. Engineer at heart, studied anatomy, had patents for other industrial machines. And this is what really made him different. In the early 1900s, most shoemakers believed their job was to make attractive shoes. That’s kind of how the industry leaned. And Salvatore believed his job was to make shoes that worked with the human body. So he did something different. He studied anatomy. Dave ...
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    22 分
  • #263: The Beauty Way – Part 2

    #263: The Beauty Way – Part 2
    2026/07/01
    Jyoti Lohman continues to tell us her business journey creating The Beauty Way experience and why it is important. Listen to part 1 first. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients. So here’s one of those. [Handyside Ad] Gary: Told you, Brian. Brian: Told me what? Gary: This is part two of last week’s episode. Brian: Oh yeah, and it was getting good. Gary: If you missed it, go back and listen to part one first. Take it away, fellas. Stephen Semple: So tell me about getting this out the gate, what were some of the challenges that you faced getting this rolling? Jyoti Lohman: Well, again, no business degree. Stephen Semple: Yeah, [inaudible 00:01:55] Jyoti Lohman: No business degree, no chemistry background, no beauty background. I had a really successful career in fashion. I studied fashion marketing and went to school in Paris and did trend forecasting and fashion styling. And worked in Los Angeles for years in more visual direction and sort of the aesthetic side of fashion. We moved from California to Austin when I was six months pregnant. I had my now eight-year-old and I have a five-year-old, so I was a stay-at-home mom for years and years. And it was an absolute intentional choice to be home with them. And when my daughter was about one, I went, “This is awesome and I’m a creative.” And so I just started, there’s a little tiny backstory, where I actually had a clean beauty company 13 years ago, never got off the ground. I was in LA, I was selling out of my house quite literally, three products, very, very small. But it was before the clean beauty revolution was even a thing, so I was ahead of the game. People didn’t understand the toxins, they didn’t understand why it would be more expensive. I ended up meeting my husband. We decided to get married on our third date. Whirlwind, traveled the world, did lots of research at spas in Bali and Morocco. And brought some of those products home that I ended up or ingredients that I ended up putting in some of my formulas. This has been brewing for years and years. And when my daughter was about one, it was time. And so I just like kind of the audacity of like I’m a stay-at-home mom and I’m going to create this beauty empire. Sure. And people are like, “Is this ever going to launch? What are you doing?” And I knew what I was doing or actually didn’t know what I was doing, but I believe in the message and the purpose and the products and the time and intention I put into it. So I launched and I have, again, not really … I couldn’t afford agencies or marketing or coaches or any of that, and so I just started getting out there and showing up. Stephen Semple: Right. And this is the interesting part is, what did you do? When you say get out there and showing up, tell me specifically what you did? Jyoti Lohman: In person events. I brought that six-foot table and tablecloth and products to everything I could. I went to every single event that I was asked to be at. And again, because that’s where you’re connecting with people one-on-one. And I do an activation. So I pour water over your hands, you get to use the polish, you get to use the cream, you get to smell it. We talk about the affirmations. And I have you for a few minutes because you’re doing this and I can talk about the story and help you fall in love with the brand. So that’s what I mean showing up. Quite literally lugging around a table and products and getting out there. And going to stores. Is your buyer here? Is your owner here? Never taking no for an answer. Stephen Semple: Right. And when you’ve done that, beyond making the sale, what are the things that you’ve learned when you’ve done that? Jyoti Lohman: This has been a huge part. It’s such a great question. And I think it’s something that people miss out on a lot. Because you can get that sale...
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    21 分
  • #262: The Beauty Way – Part 1

    #262: The Beauty Way – Part 1
    2026/06/24
    Jyoti Lohman started The Beauty Way, a spa experience and product line to inspire women to pause and be taken care of. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients. So here’s one of those. [AirVantage Heating & Cooling Ad] Stephen Semple: Hey, it’s Stephen Semple. Welcome to the Empire Builders Podcast, and this week we’ve got a really fun, great interview so we’re not going to be talking to Dave Young this week. We’ve given him yet another week off for Dave. He’s busy with things at the academy in any case. So we’re here with Jyoti Lohman from The Beauty Way, and we had a conversation and there was just so many things that you shared that it was one of these ones where I really have to get you onto the podcast. So this is going to be awesome. But before we get into a bit of the history of the company, tell me a little bit about where the business is today in terms of the success that’s happening because you’ve gotten into some pretty big places where your product is now being sold. Jyoti Lohman: Yeah, I have. Well, I’m so happy to be here, Stephen. I couldn’t wait for this conversation. We had such a great first connection, and I was excited to be doing this with you, so thank you for having me on. Stephen Semple: Oh, and before you go on to that, the funny thing was we discovered I was literally in Austin, Texas. We got on and did a call and not only that, near Dripping Springs, you’re like, “Oh, I’m near Dripping Springs.” I could have drove over and saw you that day. Jyoti Lohman: I know. I love that synchronicity, right? That was our first thing and I was like, “Okay, this is going to be a good one.” Yeah, that was really cool. So my whole mission here has been to inspire women to create that purposeful pause and to feel nurtured and to feel cared for. And where we’re at now, it’s transformed into these signature Beautyway treatments. I’ve got something at the Fairmont here in Austin. So you can have a Beauty Way manicure and pedicure where we’re not only using the products, but there’s these affirmations that we’re saying. And so these really incredible treatments that are full body and soul. We’re launching in Proper Austin here in May. So this is May 1st, so very shortly here, hopefully in time for Mother’s Day. I am working currently on another signature treatment with Miraval Resort here in Austin and they are a company that’s been around for years and a leader in wellness. So creating these signature treatments that are using the products, but also sort of bringing in focus my mission and my purpose of women taking a moment to really care for themselves and how powerful it is to pour into ourselves because we show up for so many people. I couldn’t be happier about where we are and it’s been a windy road. At first it was just kind of selling online, and I’ve been able to get in touch with these major resorts and create something really from my heart that I know people are feeling cared for. Stephen Semple: And the things that you’re doing for the resorts, they’re a little bit unique for each one, aren’t they? Jyoti Lohman: Yeah. So like I said, this experience has been so cool. So the one with Proper, I’ve worked with their lead therapist and their spa director and it’s over months of really fine-tuning what really connects with that resort and what their purpose is and bringing my purpose together and really connecting those dots. So we’re creating these bespoke really treatments for the different resorts. And I’ll be in Miraval next week and they have a fabric of their own, of their own purpose. And so yeah, we’ll be pulling together what The Beauty Way means. And The Beauty Way is a Navajo philosophy and prayer and they call it walking in beauty and it’s walking in balance, harmony, connection with nature...
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    19 分
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