Ever opened Stripe, seen a slower sales month than you were expecting, and somehow ended up questioning your entire ability to run a successful business? 😂

One minute you're looking at your revenue. The next, you're wondering whether people have lost interest in your work, whether you're still good at what you do and whether you need to rethink your entire business strategy.

Quite the journey for a Tuesday morning.

In this episode of The Subconscious Expert, I'm unpacking why ambitious business owners can become so emotionally attached to their business results, and how your subconscious beliefs about success, recognition and self worth might be influencing the meaning you give those numbers.

Because when you have a disappointing launch or a slower month in sales, there's a big difference between understanding what happened in your business and deciding what that result says about you.

And the same applies when things are going brilliantly.

We'll explore how your existing beliefs influence the way you interpret business performance, why you might become reactive or avoid looking at your numbers altogether, and how to start approaching your business with more curiosity.

I'm also sharing a practical way to separate the information your business is giving you from the personal meaning you're attaching to it, so you can make more informed decisions about what actually needs your attention.

If you've ever let a sales figure determine how successful you feel as a business owner, this episode is for you.

Topics covered on How to Stop Taking Business Results Personally:

1. Why business results can feel so personal: How a disappointing launch or slower sales month can quickly turn into questioning your expertise and your future in business.
2. The difference between business data and personal interpretation: Why five sales instead of fifteen tells you something about your launch, but doesn't automatically tell you what your audience thinks of you.
3. How subconscious beliefs influence your response to success: Exploring how beliefs about achievement, recognition and self worth can shape the meaning you attach to your results.
4. Why your identity as a successful business owner matters: What can happen when you've become accustomed to a certain level of success and your business experiences a quieter period.
5. The hidden problem with your biggest successes: Why understanding what contributed to a brilliant launch is just as important as investigating one that underperformed.
6. How to approach business more like a game: Using curiosity and performance information to make decisions, without treating every result as a personal judgement.
7. How to separate the numbers from the story you're telling yourself: Practical questions to help you identify assumptions, investigate what's happening and decide what needs improving.
8. Becoming a business owner who can look at everything: Developing the confidence to review your business honestly, including the parts that aren't performing as expected.

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"I just feel like I don't have the missing key. It's like everyone knows something that I don't." I hear this from female entrepreneurs all the time and I'd love to give you a wildly exciting answer that would be the key to success in your business.

But I've built 2 companies, and I fear the things that made the biggest difference in my business are also the most boring. So today I'm talking about the 5 skills behind my entrepreneurial mindset, the inner work I had to do, subconscious beliefs I had to build, and teach you about four stages of learning.

1. What actually shapes an entrepreneurial mindset?
2. How do you keep going, and do the work when there's no evidence yet that it's working?
3. How do you build bounce back ability after a flopped launch, a rejection or a difficult client?
4. What are the four stages of learning, and why do so many entrepreneurs give up at stage 3?

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• The Subconscious Institute

Sign up to 2027...loading - The FREE masterclass where I'm taking you behind the scenes of how I'm preparing for my biggest year yet, sharing the subconscious strategies I've spent seven years using myself and teaching to hundreds of entrepreneurs to help them turn their biggest business ambitions into reality.

When did you become so realistic about the things you used to dream about?

Because I bet when you first started your business, you had some outrageous ambitions. The £20k months, the speaking opportunities, the book deal, the financial freedom, the business that everyone in your industry knew about.

And you used to get so excited thinking about what was possible.

But somewhere between the launches that didn't go to plan, the goals you didn't quite hit and the things that took longer than you expected, you might have started talking yourself out of what you actually want.

You probably have more experience, knowledge and evidence of your capabilities now than you've ever had before.

So why have your ambitions started getting smaller?

In this episode of The Subconscious Expert, we're getting into the subconscious beliefs and expectations that influence your relationship with goals, how previous disappointments can affect the decisions you're making in your business, and why you might be unknowingly protecting yourself from wanting the very things you're working towards.

We'll also explore where your relationship with goal setting originally came from, whether the goals you're pursuing are genuinely yours, and how to start experiencing more of what you actually want while you're working towards achieving it.

Because I don't particularly fancy you spending the next five years gradually talking yourself out of the things you started your business to experience.

And if you've got some rather outrageous ambitions for 2027, I've got something for you!

On Thursday 22 October at 11am UK, I'm hosting my completely free masterclass, 2027, Loading...

I'm taking you behind the scenes of my own subconscious planning process, showing you how I'm working through my beliefs, expectations and identity, and helping you apply that work to your own goals so you can start preparing for the business and life you want to create.

Replay available.

1. Why experienced business owners can become less ambitious despite having more evidence of their capabilities.
2. How your early experiences influence your subconscious beliefs about wanting things and setting goals.
3. Why missed business goals can turn into limiting beliefs and expectations about future success.
4. How your subconscious can influence self sabotaging behaviours and decisions in your business.
5. Why being realistic or going with the flow can sometimes be a way of avoiding disappointment.
6. How to recognise whether your goals are genuinely yours or influenced by other people's expectations.
7. Why understanding what you actually want your goals to give you is so important.
8. How to stop postponing freedom, confidence and success until you've achieved a particular milestone.
9. How to change your relationship with goal setting through new beliefs, behaviours and experiences.

"I just work really well under pressure." I hear this from my clients all the time, and yes, you probably do. You've built a business off the back of deadlines, panic and proving people wrong, and it's got you a long way. But there are other ways to motivate yourself, and running on pressure gets exhausting once you want to scale your business.

So today, I'm talking about motivation strategy from an NLP perspective, the subconscious patterns behind your business motivation, and how to motivate yourself when nothing is on fire and there's no deadline breathing down your neck.

1. What is a motivation strategy?
2. The motivation strategies I see most in entrepreneurs.
3. How to identify your motivation strategy in business?
4. My top motivation tips.
5. How to motivate yourself without the deadline pressure or panic?

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2. Come say hi on Instagram | YouTube | Website

1. Motivation Strategy Mapper: DM "motivation" on Instagram @_rebeccahaydon_ to receive it

There are 3 women I am actively modelling in my business right now. If you're a loyal listener, you've heard me talk about the NLP modelling technique. If you're new here, you'll learn all about it today.

I'm sharing who these successful women are, what I'm paying attention to with each of them, and the NLP modelling process underneath it all. Because admiration can become a comparison really fast, but with the NLP modelling technique, you turn that admiration into something so much more powerful.

So if you want to know how learning from successful women has shaped the way I build a personal brand and coaching business that actually feels like me, this one is for you.

1. What is the NLP modelling technique?
2. How do you admire someone's success without comparing yourself to them?
3. Who are the 3 successful women I'm learning from right now?
4. What does the NLP modelling process look like?
5. How can you use modelling to build a personal brand and business that stays true to who you are?

1. Subconscious Institute
2. Apply to work with me
3. Come say hi on Instagram | YouTube | Website

I haven’t really been posting lately and, if you know me, you’ll know just how unlike me that is.

Consistency has been a huge part of how I’ve built my business over the last six years, so this period has brought up a lot for me, from questioning why I suddenly didn’t want to create, to looking at the beliefs and identity wrapped up in being someone who has always been known for showing up.

And the more I’ve sat with it, the more I’ve realised just how much I don’t want to go back to creating content in the way I was before.

In this episode, I’m taking you behind the scenes of what I’ve actually been navigating, my growing frustration with how strategic content has become, and why I think somewhere along the way we’ve stripped so much of the human out of building a personal brand.

I’m also sharing what’s been happening for me subconsciously as I move away from something that has worked incredibly well for six years, why that has been much harder than I expected, and what I want this next chapter of Rebecca Haydon and The Subconscious Institute to look like.

There’s no shiny new seven step content strategy at the end of this one, I’m figuring it out, changing things, experimenting and letting you come behind the scenes while I do.

This is very much my stake in the ground for what comes next.

1. Why I haven’t been creating content consistently recently
2. How being known for consistency became wrapped up in my identity
3. Why I think content strategy has become so strategic that we’re losing the human behind the brand
4. The pressure to make every post have a hook, purpose, CTA and perfectly engineered angle
5. Why I don’t want to keep creating content a certain way simply because I know it works
6. What has been happening subconsciously as I’ve started changing something I’ve done for six years
7. Giving myself space to decide what I actually want my personal brand to become
8. Bringing more of my life, thoughts, businesses, motherhood, opinions and behind the scenes into my content
9. My bigger vision for bringing NLP, Hypnosis and subconscious work into more conversations, industries and rooms
10. Why I’m letting you watch me figure out what comes next rather than waiting until I have it perfectly worked out

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Success sells, someone grows by 100,000 followers, has a £500k launch, sells out an event or builds a seven figure business and naturally, we want to know how they did it.

But what aren’t we seeing?

In this episode of The Subconscious Expert, I’m exploring the subconscious psychology behind success and the part of someone’s results that can’t be packaged neatly into a strategy, framework or five step method.

Because when somebody tells you what they did to become successful, you’re seeing the behaviour and the result. You’re not necessarily seeing the beliefs they grew up with, what was already normal to them, their relationship with money, visibility and risk, the experiences that shaped them, what they value or the filters through which they experience their business.

And all of that came with them when they executed the strategy they’re now teaching you.

We’re getting into why success itself creates authority, why somebody else’s results can make their advice feel more credible, and why two entrepreneurs can follow exactly the same strategy and have completely different experiences doing it.

The point of this episode is to look beyond the success itself, get more discerning about what those results actually tell you, and understand more about the human being behind the business strategy.

1. Why success is such powerful marketing and why we naturally pay attention to people who have created results we want
2. The part of someone’s success you can’t see from their revenue, followers, launches or sold out events
3. How subconscious beliefs, values, memories, experiences and filters influence the way somebody executes a business strategy
4. Why somebody’s upbringing and relationship with money, visibility, risk, failure and success can matter to the results they create
5. How two entrepreneurs can follow the same advice and have completely different internal experiences of doing it
6. Why successful people may not consciously recognise everything that contributed to their own success
7. The danger of assuming “this worked for me” automatically means “this will work for you”
8. Why being successful at something and being skilled at helping somebody else do it are different skill sets
9. How visible success can subconsciously create authority and influence who we choose to learn from
10. What to look for beyond somebody’s success when choosing a coach, mentor, programme or strategy
11. Why understanding what happens inside YOU when you implement a strategy can be more useful than continually searching for another one

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295. Behind the Scenes of NLP Masters

Welcome to The Subconscious Expert, the podcast where your subconscious becomes your one-way ticket to the mind blowing results you desire in your life and business!

I’m your host, Rebecca Haydon, The Subconscious Expert who went from being stuck in victim mode to a multi 6 figure business owner. Each week, I will be giving you the subconscious tools and techniques so you can become the woman who is living out her vision with a life and business that she is truly OBSESSED with.

I have said it before, and I will say it 100 times again: "Your business can't outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious." So let's dive into the subconscious breakthrough you so deeply deserve!

Do you feel like you have been following someone else's advice for so long that your business no longer feels like your own? I'm seeing this happen so often right now among women entrepreneurs, and it's time we talked about it!

You join someone's mastermind or coaching container because you want what they have. You learn their strategy, how they run their business, how they show up... and it works great. But somewhere along the way, you realise the version of you that created those results doesn't actually feel like you any more, and isn't aligned with your values. That's what I'm talking about today: the identity work behind building an aligned business, the difference between identity expansion vs imitating someone else's, and how to create your own version of success.

1. What's the difference between identity expansion and identity imitation?
2. How do you end up losing yourself when following someone else's version of success?
3. What happens when a strategy works but feels completely wrong?
4. How do your values shape the way you sell, lead, and show up in your business?
5. What does real identity work look like, and where did the identity you're building actually come from?

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2. Come say hi on Instagram | YouTube | Website

1. 296. Identity Work Explained: What Does It Actually Mean to Change Your Identity?
2. 297. 3 Clues That Will Immediately Expose The Identity You're Operating From | Identity Work