Is Taylor Swift’s obsession with album variants just smart marketing — or emotional manipulation wrapped in glitter and nostalgia?In this episode, we break down the branding psychology behind her strategy: how she uses scarcity, identity, and emotional ownership to drive demand — and why fans keep buying.We’ll unpack what this reveals about modern marketing, consumer loyalty, and the fine line between connection and control in celebrity branding.👉 Whether you’re a Swiftie, skeptic, or building a brand yourself, this one will make you rethink what it means to “own” a piece of your favourite artist.THANK YOU so much for being here! If you wish to support the channel I have some ways below!Join us on Substack! Officially kicks off November but I am starting to add content now! https://substack.com/@ashleybrianaeve

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