Today I’m joined by someone who truly lives and breathes negotiation and influence.

Giuseppe Conti has led commercial and procurement teams for some of the world’s biggest multinationals — from Procter & Gamble to Novartis and Firmenich — and he now teaches negotiation at Europe’s top 10 business schools (including INSEAD, Oxford and Bocconi) while running CABL, Conti Advanced Business Learning, a training firm that’s shaping the next generation of leaders.

He’s known not just for his frameworks, but for his human, ethical, and deeply practical approach to influence.

Giuseppe has a fantastic new book Negotiation + Influence = Success. In 2025, he was ranked #1 worldwide among the Top 30 Global Gurus for Negotiation and #1 Negotiation Training programs on the world.

For all of you tuning in - ambitious professionals in your 30s, 40s, and 50s - who want to elevate how you influence, lead, and negotiate under pressure… this conversation will change how you see power.

We discuss:

- The difference between influence, negotiation and manipulation

- What levers do procurement pull and what are their KPI's?

- The core tenants of influence

- How to influence across stakeholders within the organization

- The issue with self orientation in negotiations

- How to become an expert negotiator that creates value and claims it

- How AI will change negotiations

Here is the invite to Giuseppe's forthcoming workshop in Singapore on Feb 4-5, 2026: https://www.eventbrite.it/e/1970399606264?aff=oddtdtcreator make sure you check it out.

For everyone listening - if you want to dive deeper, check out Giuseppe’s work at cabl.ch.

LinkedIn: https://www.linkedin.com/in/giuseppeconti/?originalSubdomain=ch

Buy his book

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

Join me for a high-energy and deeply insightful conversation with global marketing trailblazer Siew Ting Foo. With 25 + years in the game and leadership roles at the likes of Unilever, Mars Incorporated, Diageo, and HP Inc., Siew Ting has built some of the world’s most enduring brands — and now she’s distilled her wisdom into her book Building Brands with Soul.

In this episode we traverse the shifting terrain where brand meets intelligence, strategy meets soul, and leadership meets change. We unpack what it means to lead in the “agentic” era — where AI isn’t just a tool, it’s a partner, and where brands must be human-centred and values-driven to thrive.

In this power packed episode I sit down with Global CMO Siew Ting Foo to discuss the world of Agentic AI for marketers.

Siew Ting is one of the most impactful marketers, that I truly look up to, she is pushing the boundaries, future thinking and has the human at the centre.

Here’s what we zero in on:

• Where marketers are most open to using AI — and where the magic really happens.
• Real examples of AI done well in marketing — beyond the hype.
• The future of marketing skills — what CMOs need to learn (and un-learn) to stay relevant.
• The fundamentals of driving impact with AI: how to frame the ambition, ask the right questions, and convert innovation into growth.
• The power of asking the right questions — not just what AI can do, but how it adds value and drives growth.
• Why the way you frame your question is often more important than the technology itself.
• How to approach the disruption coming to advertising, brand-holding companies, and the marketing ecosystem at large.
• The three things you must articulate when pitching your AI-solution to a CMO — a no-miss checklist for growth-oriented teams.

If you’re building a brand, leading a marketing team, exploring AI, or simply curious where we’re headed in the agentic era — this episode is for you. Tune in and discover how to build brands that don’t just perform, but resonate.

Follow Siew Ting Foo https://www.linkedin.com/in/siewtingfoo/?originalSubdomain=sg

Buy her fantastic book https://www.amazon.sg/Building-Brands-Soul-humanising-creating/dp/9811756058

Building Brands with Soul - Drawing from professional experiences at multiple successful global b

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

The Power of Purpose with Cindy Sirinya Bishop.

In this episode, I sit down with Cindy Sirinya Bishop — Actress, Advocate, and CEO of Dragonfly 360, Asia’s leading summit on conscious leadership and inner transformation.

Cindy’s journey is nothing short of extraordinary. From winning Miss Thailand World 1996 to hosting Asia’s Next Top Model, she has evolved from being one of Asia’s most recognisable faces to one of its most courageous voices.

As a UN Women Regional Ambassador and founder of the “Don’t Tell Me How to Dress” movement, Cindy is redefining how influence can be used for impact — challenging cultural norms, championing gender equality, and creating spaces for authentic dialogue and transformation across Asia.

In this conversation, we explore:

- Failure as a signal
- How to deal with vulnerability
- How to deal with imposter syndrome
- The balance between vulnerability and leadership
- Scaling Dragonfly 360’s mission across Asia and beyond
- What it really means to lead with purpose in a world that often rewards perfection

Cindy’s story is proof that transformation starts when one person decides to speak truth to power and lead from love, not fear.

🎧 Listen now to be inspired, challenged, and reminded that your voice matters.

👉 Connect with Cindy: https://www.instagram.com/cindysirinya/?hl=en Instagram
👉 Learn more at https://www.dragonfly360.co

#CindySirinyaBishop #TimCastleShow #Leadership #Empowerment #GenderEquality #Dragonfly360 #UNWomen #BelieveItIsPossible #WomenInLeadership #ConsciousLeadership #transformation

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/