In this WYTPOD episode, Jose L. Fernandez of Salesfy Consulting discusses how AI is reshaping business operations, focusing on automation, data-driven decisions, and marketing. He stresses the importance of AI education for executives, sharing insights on AI agents, targeted marketing, and global expansion. Jose advises starting with small AI projects and warns against common adoption mistakes like using poor data or isolated tools.

In this Wytpod episode, Harshit Gupta interviews Kelly Peters, Marketing Director at Tomorrow.io, discussing her journey from CNBC to SaaS and how she leverages storytelling to make Tomorrow.io's complex weather intelligence relatable. Kelly highlights the power of AI and video in Tomorrow.io’s lean marketing strategy, from creating personalized videos to a documentary series on satellite launches. She also shares niche SEO tactics using long-tail keywords and optimized content for unique search queries, emphasizing scalable, high-impact tactics essential for a small but innovative marketing team.

In this Wytpod episode, Harshit Gupta interviews James Camilleri, CEO of Fyorin, a platform that simplifies cross-border payments and financial operations for global businesses. They discuss James's decade-long experience in FinTech, Fyorin's integration of banking and accounting to streamline financial processes, and emerging trends like AI and blockchain. Targeting companies with $10-50 million in revenue, Fyorin focuses on e-commerce and multi-currency operations. The conversation highlights effective growth strategies and anticipates significant B2B innovation in FinTech over the next decade, offering valuable insights for digital marketing professionals.