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Step back into your very first job. Whether you were babysitting, working as a cashier, or serving in a restaurant, that experience probably stands out. Now think about when you first became a leader. How did it feel when you were given the chance to lead a team? Maybe you took the role for a pay raise or because you wanted to be in charge. But soon, you realize leading comes with challenges. How do you keep your team engaged? How can you make them more productive? What about when someone is always late? Leadership isn't easy, especially for new leaders who care about their team.

Every human conversation is a selling conversation so telling the truth means Selling the Truth. No matter who you are or what you do, this book is for you. By learning the Advisory Selling Method, you develop your natural ability to Sell the Truth. The Advisory Selling Method is an important innovation in the evolution of selling that unleashes your creativity, compassion for others, and the power to make a real difference on behalf of the people you serve. It demands that you put their best interest ahead of all other priorities including yours.