If you think digitalization is just about the latest tech, let's clear that up—because the biggest hurdles are human, not technical. In this episode, I dive into why digital transformation efforts often stall, exploring how middle management, cultural resistance, and other people factors play a crucial role. By the end, you'll have real strategies to make digitalization work in your organization.

What You’ll Get from This Episode:

• Insight into how human resistance and organizational culture impact digital transformation.
• Strategies to empower middle managers to become advocates for digital change.
• Practical tips on fostering a culture that welcomes adaptation and collaboration.
• Proven solutions to address the most common human-related challenges in digital projects.

Timestamps:

• [0:00] Introduction – Why digitalization isn’t just about tech and how human factors can derail even the best-planned initiatives.
• [01:20] The Real Barrier to Digitalization Isn’t the Tech – How resistance to digital change impacts transformation efforts and why it’s such a common challenge.
• [03:15] Why Middle Managers Are the Key Players in Digital Transformation – The role middle management plays in either driving or blocking digital change and how to get them on board.
• [05:26] Creating a Culture That Embraces Change – How company culture impacts digitalization efforts and tips on building a culture that welcomes adaptability and innovation.
• [07:35] Practical Solutions to Tackle the Human Side of Digitalization – Effective approaches, like tailored communication, ongoing training, gradual rollouts, and building peer support networks to sustain momentum.
• [10:55] Conclusion – Wrapping up the steps needed for a digital transformation that goes beyond technology and creates lasting change.

Key Takeaways

• Understand why resistance to change is a natural response to digitalization and how to address it proactively.
• Learn why middle managers are crucial to driving successful digital projects and how to empower them to lead.
• Discover ways to build a company culture that sees digitalization as part of growth, not disruption.
• Get practical tips on managing the people side of digital transformation—from strong communication strategies to peer support, training, and celebrating milestones.

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You can connect with me at:

Website: ⁠⁠⁠⁠⁠⁠⁠https://alicatrizma.com⁠⁠⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alicatrizma/⁠⁠⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/alicatrizma/⁠⁠⁠⁠⁠⁠

YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@alicatrizma/podcasts⁠⁠⁠⁠⁠⁠⁠⁠

Thanks for tuning in!

Also thanks to: Sound Effect by VFS World from Pixabay