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Shadow Politics with Senator Michael D. Brown Did we elect Donald Trump because he's a celebrity? - With Guest, Dr. Paul Harrison, Senior Lecturer and the Unit Chair of Consumer Behavior in the Department of Marketing in Deakin Business School. Since November 5th, Democrats have been looking for the answers on what they could have done differently. What we need to do really, is focus on who we are and how we came to elect a man who is so unfit to serve. Tune in as Dr. Harrison and I discuss how our biology makes us act in certain ways and ultimately affects the decisions that we make. Are we fated to be attracted to celebrity more than substance or can we still make rational decisions? Do our perceptions of reality override our DNA or are we slaves to our biology? Don't miss this fascinating discussion! Dr. Paul Harrison is a Senior Lecturer and the Unit Chair of Consumer Behaviourin the Department of Marketing in Deakin Business School. Dr. Harrison's research is focused on emotional and rational behavior, and how our biology and the environment interact to influence the way we make decisions. His work has been published in a wide range of international journals and conference proceedings and has informed policy and business practice in Australia and internationally. Dr. Harrison is currently working on international research projects with Yale University in the US, The Open University in the UK and Universita Cattolica del Sacro Cuore in Italy. Paul also appears in the media discussing marketing and consumer issues and writes op eds for a range of newspapers and online sites including The Conversation.