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Ep36 AI and the Future of Sales – David Marshall
- 2024/11/27
- 再生時間： 50 分
- ポッドキャスト
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サマリー
あらすじ・解説
David Marshall has more than 25 years’ experience driving innovation in B2B sales and sales technology. Based in Melbourne, he has successfully launched multiple software companies, including Performio, and is now leading SalesGRID, an AI-powered sales productivity tool designed to help sales teams excel in complex deals.
David outlines the evolving role of AI in sales, focusing on how it can improve efficiency and customer engagement. A customer-centric sales process is crucial, he insists. AI can help refine sales strategies by making the process more aligned with how customers buy, reducing friction and improving conversion rates.
As AI will becomes ubiquitous, the key differentiator will be how salespeople and leaders use the technology. The human skill to leverage AI effectively will be critical in building stronger, more meaningful customer relationships.
MORE INFORMATION
Performio
https://www.performio.co/
SalesGRID
https://www.salesgrid.us/
The Sales Doctor
https://thesalesdr.com.au/
Mutual Mattering E-Book by Ingrid Maynard
https://thesalesdr.com.au/mutual-mattering-e-book/
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