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Shownotes:

As you try to prioritize your never-ending to-do list, put what we’re talking about today as one of those 3 main things if you haven’t already - and that’s building your email list.

Let’s start with why -

1. You don’t own social media. So while the “trend” is to put content on social media, it can change in a second.
2. The vast majority of your consulting business, especially for the first 5 years, will be word-of-mouth and recurring clients. Because of this, you need a place where you can nurture your audience and stay top-of-mind
3. Let’s talk conversion rates. The typical conversion rate for email marketing is 3-5%. This may sound low, but the typical conversion rate for IG (for top performing brands) is 1%. And I would even venture to say that that is lower for our industry because school districts don’t tend to purchase off of social media. So, let’s talk numbers. If you have 1000 administrators who have chosen to be on your email list, 3% of that is 30. If 30 administrators buy from you (and then refer you to others), this is huge. If you have 100 administrators on your list and 3 of them buy from you - this is also huge.

This is why building your email list as soon as possible is really crucial to the success of your business.

Now, here is a common misconception- a lot of my clients think they need to have the rest, or at least a good part of the rest of their business built BEFORE they start building their email list - like they need to have their website built, or their training built or fill in the blank - but that’s simply not true. Building your email list is something that you want to do as you build the rest of your business.