Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, I sit down with one of the most respected luxury agents in the country to unpack the real strategies behind building a high-performing real estate team—especially in unpredictable markets. You’ll hear how he not only weathered the Great Recession but grew his business by 50% during its darkest year. We explore why recruitment—not just sales—is the key to long-term market dominance, and how shifting your mindset from gatekeeping to mentorship can unlock massive growth. If you’ve ever wondered how to structure team compensation without sacrificing culture, or how to retain top talent without losing your edge, this episode will change the way you lead. We also break down what it means to truly be the “object of attraction” in business—and why that shift can transform your career. This is a masterclass in resilience, leadership, and scalable success.

Timestamps

00:00:08 Business Journey & Evolution
00:01:34 Excellence in Business & Values
00:02:33 Adapting to Market Challenges
00:05:16 Overcoming Economic Downturns
00:07:11 Team Growth & Recruitment Strategies
00:09:17 Mentoring & Accountability in Teams
00:13:23 Leadership, Delegation & Expansion
00:14:46 Compensation Models & Profit Sharing
00:17:54 Strategic Team Expansion Goals
00:22:22 Building Teams & Leadership Development
00:25:16 Cultivating Culture & Value-Driven Systems
00:29:49 Shifting Focus to Luxury Real Estate & Client Service
00:31:08 Jeff’s Personal Journey & Iconic Beginnings
00:32:07 Rapid-Fire Q&A: Personal Insights
00:35:51 Final Thoughts & Sign Off