Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。
-
Blue Ocean Classics
- ナレーター： Steve Menasche
- 再生時間： 1 時間 52 分
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Audible会員プラン 無料体験
Blue Ocean Classics
あらすじ・解説
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.
"Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy, and what it takes to create the new markets of tomorrow.
In "Red Ocean Traps", Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).
"Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource - time.
This collection is the ideal start, or refresher, for creating more blue oceans.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.