Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30％OFFで購入できます。
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
-
ナレーター：
-
Paul Strikwerda
このコンテンツについて
Develop and harness a powerful, sustainable word-of-mouth movement.
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.
Develop and harness a powerful, sustainable, word-of-mouth movement.
Describes 10 lessons to master and create a powerful, sustainable movement.
The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs.
©2010 Brains on Fire, Inc. (P)2011 John Wiley & Sons, Inc.