Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。
-
Breaking the Stigma
- Racism, the Opioid Endemic, Lies, and Inviting Grandma to the Dispensary
- ナレーター: Linda Jones
- 再生時間: 7 時間 26 分
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。
あらすじ・解説
"Stigma is a process by which the reaction of others spoils normal identity." (Erving Goffman)
As a cannabis retailer, you face the same challenges as every business today, but there are more obstacles for you than the local brick-and-mortar shops or dominating online stores. Being successful means creating a customer experience fueled by a thorough understanding of the consumer. For retailers in the still newly forming cannabis industry, this knowledge only comes from breaking through barriers of a deeply ingrained stigma—one with catastrophic consequences.
In Breaking the Stigma, Fortune 500 business executive Charlena Berry provides a framework for becoming a prosperous cannabis retailer, showing you how to overcome your product’s negative connotations and impart vital, need-to-know truths about your industry. With firsthand experience with the devastating opioid endemic, Charlena’s fight for cannabis’ legitimacy is a personal one. She shares decades of business insight to show you how to gain market share using traditional retail strategies to improve the customer experience and ultimately gain profitability.
Ensure your business and product's sustainability and be part of the solution to society’s deadliest problem with this emotionally driven, fact-based strategy for long-term success.