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プレビューの再生
  • Built to Innovate

  • Essential Practices to Wire Innovation into Your Company’s DNA
  • 著者: Ben M. Bensaou, Karl Weber
  • ナレーター: Jonathan Yen
  • 再生時間: 9 時間 8 分

Audible会員プラン 無料体験

会員は、20万以上の対象作品が聴き放題
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます

Built to Innovate

著者: Ben M. Bensaou, Karl Weber
ナレーター: Jonathan Yen
30日間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥2,200 で購入

¥2,200 で購入

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あらすじ・解説

It's no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today's increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery - until now.

Built to Innovate delivers a proven system for building relentless innovation into your company's DNA. Professor and former dean of executive education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world's most innovative organizations - including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino's Pizza, Bayer, Marvel Studios, Allianz, and Fiskars-and demonstrates how you can leverage them in your own company. This practical guide shows you how to:

  • Build your execution and innovating engines.
  • Master the innovating perspective.
  • Launch the three processes of innovating.
  • Engage everyone in innovating.
  • Generate ideas from the front lines.
  • Empower coaches.
  • Create a culture of innovating.
  • Catalyze the innovating process.
  • Keep the ideas flowing.

You'll learn how to drive innovating in product design and creative use of technology - as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.

©2022 Ben M. Bensaou (P)2021 McGraw Hill-Ascent Audio

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