Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Audible会員プラン 無料体験
-
ナレーター:
-
Jim Meskemin
-
著者:
-
Mark Jeffery
このコンテンツについて
Named best marketing book of 2011 by the American Marketing Association.
How organizations can deliver significant performance gains through strategic investment in marketing.
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and internet marketing. Based on new research from the Kellogg School of Management, this audiobook is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.
- Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization
- In-depth discussion of the 15 key metrics every marketer should know
- Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nissan, Philips, Sony, and many other firms
- Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending
- In-depth examples of how to apply the principles in small and large organizations
- Free downloadable ROMI templates for all examples given in the audiobook
With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2010 Mark Jeffery (P)2012 Audible, Inc.こちらもおすすめ
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
Marketing 6.0
- The Future Is Immersive
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Graham Rowat
- 再生時間: 5 時間 40 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
Data Science for Business
- What You Need to Know About Data Mining and Data-Analytic Thinking
- 著者: Foster Provost, Tom Fawcett
- ナレーター: Benjamin Lange
- 再生時間: 12 時間 46 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.
著者: Foster Provost, 、その他
-
The Five Most Important Questions
- You Will Ever Ask About Your Organization
- 著者: Peter F. Drucker
- ナレーター: Erik Synnestvedt
- 再生時間: 1 時間 40 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.
著者: Peter F. Drucker
-
Why the Rich Are Getting Richer
- 著者: Tom Wheelwright, Robert T. Kiyosaki
- ナレーター: Scott Merriman
- 再生時間: 6 時間 42 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
It’s Robert Kiyosaki’s position that, “It is our educational system that causes the gap between the rich and everyone else.” He laid the foundation for many of his messages in the international best seller Rich Dad Poor Dad, the number one personal finance book of all time, and in Why the Rich Are Getting Richer, he makes his case.
著者: Tom Wheelwright, 、その他
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- 著者: W. Chan Kim, Renee Mauborgne
- ナレーター: Grover Gardner
- 再生時間: 6 時間 27 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
著者: W. Chan Kim, 、その他
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
Marketing 6.0
- The Future Is Immersive
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Graham Rowat
- 再生時間: 5 時間 40 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
Data Science for Business
- What You Need to Know About Data Mining and Data-Analytic Thinking
- 著者: Foster Provost, Tom Fawcett
- ナレーター: Benjamin Lange
- 再生時間: 12 時間 46 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.
著者: Foster Provost, 、その他
-
The Five Most Important Questions
- You Will Ever Ask About Your Organization
- 著者: Peter F. Drucker
- ナレーター: Erik Synnestvedt
- 再生時間: 1 時間 40 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.
著者: Peter F. Drucker
-
Why the Rich Are Getting Richer
- 著者: Tom Wheelwright, Robert T. Kiyosaki
- ナレーター: Scott Merriman
- 再生時間: 6 時間 42 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
It’s Robert Kiyosaki’s position that, “It is our educational system that causes the gap between the rich and everyone else.” He laid the foundation for many of his messages in the international best seller Rich Dad Poor Dad, the number one personal finance book of all time, and in Why the Rich Are Getting Richer, he makes his case.
著者: Tom Wheelwright, 、その他
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- 著者: W. Chan Kim, Renee Mauborgne
- ナレーター: Grover Gardner
- 再生時間: 6 時間 27 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
著者: W. Chan Kim, 、その他
-
Winning the Loser's Game
- Timeless Strategies for Successful Investing, Eighth Edition
- 著者: Charles D. Ellis
- ナレーター: Andrew B. Wehrlen
- 再生時間: 6 時間 37 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Candid, short, and accessible, Winning the Loser's Game walks you through the process of developing and implementing a powerful investing strategy that generates solid profits year after year. In this eagerly awaited new edition, Charles D. Ellis applies the expertise developed over his long, illustrious career. This updated edition includes: new chapters on bond investing, how investor behavior affects returns, and how technology and big data are challenging traditional investment decision; and more.
著者: Charles D. Ellis
-
The McKinsey Way
- 著者: Ethan M. Rasiel
- ナレーター: Michael Butler Murray
- 再生時間: 4 時間 19 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
著者: Ethan M. Rasiel
-
Innovation and Entrepreneurship
- 著者: Peter F. Drucker
- ナレーター: Michael Wells
- 再生時間: 9 時間 31 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker
-
Resilience
- HBR Emotional Intelligence Series
- 著者: Harvard Business Review
- ナレーター: Daniel Henning, Rachel Perry
- 再生時間: 2 時間 4 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma? This collection of articles from HBR includes "How Resilience Works", by Diane Coutu; "Resilience for the Rest of Us", by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience", by David Kopans; "Find the Coaching in Criticism", by Sheila Heen and Douglas Stone; and much more.
-
What Makes an Effective Executive
- 著者: Peter F. Drucker
- ナレーター: Bill DeWees
- 再生時間: 23 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This concise audiobook is based on Mr. Drucker's summary of The Effective Executive done at the request of Harvard Business Review and is now one of their best selling published works. This article is a perfect way to learn about the subject broadly in a short period of time. Unlike many articles of this kind, summarizing a book's contents, this article was written and crafted by the author himself.
著者: Peter F. Drucker
-
Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- 著者: Richard H. Thaler, Cass R. Sunstein
- ナレーター: Sean Pratt
- 再生時間: 11 時間 33 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
著者: Richard H. Thaler, 、その他
-
The Laws of Simplicity
- Design, Technology, Business, Life
- 著者: John Maeda
- ナレーター: Nick Podehl
- 再生時間: 2 時間 44 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.
-
-
Simplicity and simple way of life being the best
- 投稿者: シンプルイングリッシュの村上博昭 日付: 2022/11/12
著者: John Maeda
-
The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- 著者: JL Collins
- ナレーター: JL Collins, Peter Adeney
- 再生時間: 6 時間 38 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
-
-
Clear, practical and actionable financial advice
- 投稿者: Kowalski04 日付: 2023/09/19
著者: JL Collins
-
Marketing 4.0
- Moving from Traditional to Digital
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Jonathan Todd Ross
- 再生時間: 4 時間 48 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
著者: Philip Kotler, 、その他
-
Financial Intelligence
- A Manager's Guide to Knowing What the Numbers Really Mean
- 著者: Karen Berman, Joe Knight
- ナレーター: Tom Zingarelli
- 再生時間: 7 時間 20 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers, helping them to understand not only what the numbers really mean but also why they matter. This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business.
著者: Karen Berman, 、その他
-
Invent and Wander
- The Collected Writings of Jeff Bezos, with an Introduction by Walter Isaacson
- 著者: Jeff Bezos, Walter Isaacson - introduction
- ナレーター: L. J. Ganser
- 再生時間: 8 時間 55 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
-
-
You must love Amazon
- 投稿者: 公平レビュー 日付: 2023/09/12
著者: Jeff Bezos, 、その他
-
Nine Things Successful People Do Differently
- 著者: Heidi Grant Halvorson
- ナレーター: Shannon Parks
- 再生時間: 1 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Decades of research on achievement suggests people at the top of their game tend to reach their goals because of what they do - not because of who they are. In this short, provocative, and useful HBR Single, motivational psychologist Heidi Grant Halvorson translates the psychological secrets of these winning human beings for your use.
-
How to Say It: Words That Make a Difference
- 著者: Allison Friederichs Atkison, The Great Courses
- ナレーター: Allison Friederichs Atkison
- 再生時間: 4 時間 44 分
- オリジナル版
-
総合評価
-
ナレーション
-
ストーリー
Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
著者: Allison Friederichs Atkison, 、その他
-
Business Strategy
- The Economist
- 著者: Jeremy Kourdi
- ナレーター: Christopher Oxford
- 再生時間: 9 時間 41 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.
著者: Jeremy Kourdi
-
The 30 Day MBA
- Your Fast Track Guide to Business Success
- 著者: Colin Barrow
- ナレーター: Tom Parks
- 再生時間: 13 時間 35 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the audiobook for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy.
著者: Colin Barrow
-
Public Speaking for Success
- 著者: Dale Carnegie
- ナレーター: Sean Pratt
- 再生時間: 15 時間 28 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This 2006 revision - edited by a longtime consultant to Dale Carnegie & Associates, Inc., and the editor in charge of updating How to Win Friends and Influence People - is the definitive one for our era. While up to date in its language and points of reference, Public Speaking for Success preserves the full range of ideas and methods that appeared in the original, including Carnegie's complete speech and diction exercises, which follow each chapter, as the author originally designated them.
著者: Dale Carnegie
-
The Fearless Organization
- Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
- 著者: Amy C. Edmondson
- ナレーター: Jennifer Jill Araya
- 再生時間: 6 時間 43 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
The Fearless Organization offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent, but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule, or intimidate.
著者: Amy C. Edmondson
-
Think and Grow Rich (1937 Edition)
- The Original 1937 Unedited Edition
- 著者: Napoleon Hill
- ナレーター: Fred Stella
- 再生時間: 10 時間 52 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
The original 1937 manuscript was written and edited with the assistance of Napoleon’s wife. In later years, the existing document was again edited by Dr. Hill. For example, the Foundation owns a 1958 edition that Hill edited personally. This did not lessen the book’s value in Hill’s judgment. Hill made the editing remarks in his own handwriting and the resulting 1960 edited edition has sold over 100 million copies making it the most read self-help book of all time.
著者: Napoleon Hill
-
Happier
- Learn the Secrets to Daily Joy and Lasting Fulfillment
- 著者: Tal Ben-Shahar
- ナレーター: Jeff Woodman
- 再生時間: 4 時間 6 分
- 簡易版
-
総合評価
-
ナレーション
-
ストーリー
Can we really learn to be happy? Yes, we can. Each semester, nearly 1,400 students sign up for Harvard professor Tal Ben-Shahar's life-changing class, "How to Get Happy". Currently it's the hottest course at Harvard, taken by 20 percent of its graduates. In Happier, Professor Ben-Shahar brings the ideas of the Ivory Tower to Main Street, distilling the lessons and exercises from his course into a slim volume of practical wisdom.
著者: Tal Ben-Shahar
-
The Book of Why
- The New Science of Cause and Effect
- 著者: Judea Pearl, Dana Mackenzie
- ナレーター: Mel Foster
- 再生時間: 15 時間 14 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
"Correlation does not imply causation". This mantra has been invoked by scientists for decades and has led to a virtual prohibition on causal talk. But today, that taboo is dead. The causal revolution, sparked by Judea Pearl and his colleagues, has cut through a century of confusion and placed causality - the study of cause and effect - on a firm scientific basis.
著者: Judea Pearl, 、その他
-
HBR's 10 Must Reads on Managing Yourself, Vol. 2
- HBR's 10 Must Reads Series
- 著者: Harvard Business Review
- ナレーター: Steve Menasche, Teri Schnaubelt
- 再生時間: 4 時間 57 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
-
Lean UX
- Designing Great Products with Agile Teams
- 著者: Jeff Gothelf, Josh Seiden
- ナレーター: Douglas Martin
- 再生時間: 6 時間 11 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Lean UX is synonymous with modern product design and development. In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change - for the better.
著者: Jeff Gothelf, 、その他
-
Marketing
- A Very Short Introduction
- 著者: Kenneth Le Meunier-FitzHugh
- ナレーター: Mike Cooper
- 再生時間: 4 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
-
はじめてのデータ分析(週刊東洋経済eビジネス新書No.226)
- 著者: 週刊東洋経済編集部
- ナレーター: 海老塚 久蔵
- 再生時間: 1 時間 57 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
本タイトルには付属資料が用意されています。お求めの方はライブラリーに追加した上で、Audible カスタマーサービス(customerservice@audible.co.jp)までお問い合わせください。
PDF提供元:東洋経済新報社
※Windows10端末をご利用のお客様は、アプリ上で直接ご覧いただけます。
「スマホを使うと子どもの学力が低下する」とはよく聞かれる説だがこれは本当なのだろうか? 実際は何の根拠もなく、因果関係は実証されていない。このように、真実を見抜くためには分析力が必要だ。最低限のデータリテラシーを身に付けておかないと、知らぬ間に誤った分析結果を受け入れてしまう。 本書では、データと接する際に押さえておきたい基礎知識とビジネスで使われている最新事例を紹介する。ここで紹介する基礎知識は高度な数学的素養を必要としないので、はじめての人でも大丈夫。年間入場者数を急激に伸ばしたUSJや100円ショップのセリアなど、勝ち組企業の事例も。はじめての方のためのデータ分析入門書。
本書は『週刊東洋経済』2017年6月3日号掲載の30ページ分を電子化したものです。
-
-
豊富な事例で復習にも良し
- 投稿者: ナカヤン.jp 日付: 2018/05/14
著者: 週刊東洋経済編集部