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Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- ナレーター: Jim Meskemin
- 再生時間: 9 時間 35 分
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Audible会員プラン 無料体験
あらすじ・解説
Named best marketing book of 2011 by the American Marketing Association.
How organizations can deliver significant performance gains through strategic investment in marketing.
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and internet marketing. Based on new research from the Kellogg School of Management, this audiobook is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.
- Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization
- In-depth discussion of the 15 key metrics every marketer should know
- Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nissan, Philips, Sony, and many other firms
- Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending
- In-depth examples of how to apply the principles in small and large organizations
- Free downloadable ROMI templates for all examples given in the audiobook
With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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内容紹介
○なぜ、インドで洗濯洗剤「アリエール」が広まったのか?
○なぜ、「片づけの魔法」は米国でベストセラーになったのか?
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Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.
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スペインに行きたくなりました。
- 投稿者: yashoo 日付: 2024/04/27
著者: 佐伯 夕利子
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The Long Game
- How to Be a Long-Term Thinker in a Short-Term World
- 著者: Dorie Clark
- ナレーター: Dorie Clark
- 再生時間: 5 時間 23 分
- 完全版
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総合評価
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ナレーション
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ストーリー
It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. How can we break out of the cycle and create the kind of interesting, meaningful lives that we all seek? Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives.
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some useful stuff
- 投稿者: Brian 日付: 2023/08/10
著者: Dorie Clark