Edge
Turning Adversity into Advantage
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ナレーター:
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Laura Huang
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著者:
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Laura Huang
このコンテンツについて
Laura Huang, an award-winning Harvard Business School professor, shows that success is about gaining an edge: that elusive quality that gives you an upper hand and attracts attention and support. Some people seem to naturally have it. Now, Huang teaches the rest of us how to create our own from the challenges and biases we think hold us back and turn them to work in our favor.
How do you find a competitive edge when the obstacles feel insurmountable? How do you get people to take you seriously when they're predisposed not to, and perhaps have already written you off?
Laura Huang has come up against that problem many times - and so has anyone who's ever felt out of place or underestimated. Many of us sit back quietly, hoping that our hard work and effort will speak for itself. Or we try to force ourselves into the mold of who we think is "successful", stifling the creativity and charm that makes us unique and memorable.
In Edge, Huang offers a different approach. She argues that success is rarely just about the quality of our ideas, credentials, and skills, or our effort. Instead, achieving success hinges on how well we shape others' perceptions - of our strengths, certainly, but also our flaws. It's about creating our own edge by confronting the factors that seem like shortcomings and turning them into assets that make others take notice.
Huang draws from her groundbreaking research on entrepreneurial intuition, persuasion, and implicit decision-making, to impart her profound findings and share stories of previously overlooked Olympians, assistants-turned-executives, and flailing companies that made momentous turnarounds. Through her deeply researched framework, Huang shows how we can turn weaknesses into strengths and create an edge in any situation. She explains how an entrepreneur scored a massive investment despite initially being disparaged for his foreign accent, and how a first-time political candidate overcame voters' doubts about his physical disabilities.
Edge shows that success is about knowing who you are and using that knowledge unapologetically and strategically. This audiobook will teach you how to find your unique edge and keep it sharp.
©2020 Laura Huang (P)2020 Penguin Audio批評家のレビュー
“We’re all looking for an edge. But where does it come from? In this insightful and accessible book, Laura Huang provides the answers. Be authentic and distinct. Provide value to others. And turn adversity into advantage. Packed with fascinating stories and counterintuitive principles, Edge is a must read for anyone seeking to stand out from the crowd.” (Daniel H. Pink, author of When, Drive, and To Sell Is Human)
"This book will change how you navigate your career and overcome obstacles along the way. Do yourself, and those you work with, a favor and read it now!” (Marie Forleo, author of Everything is Figureoutable and founder of B-School)
“Edge is for anyone who has found themselves feeling underestimated and unequipped to deal with a tough situation - so, all of us. Huang melds her groundbreaking research with heartfelt stories to show how all of us can - and indeed, must - create our own advantage.” (Arlan Hamilton, founder and managing partner of Backstage Capital)