HBR Handbooks Series: Harvard Business Review Project Management Handbook
How to Launch, Lead, and Sponsor Successful Projects
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Audible会員プラン 無料体験
-
ナレーター:
-
Christopher Douyard
このコンテンツについて
The one primer you need to launch, lead, and sponsor successful projects.
We're now living in the project economy. As the number of projects initiated in both the public and private sectors skyrockets, project management skills have become essential for all leaders and managers. But despite this project boom, the failure rate remains extremely high. Why? Leaders have too many projects and too little visibility into them, and they lack the project implementation competencies necessary to deliver their projects successfully. Project managers have the technical skills, but they often have trouble translating their hands-on know-how up to the leaders'-eye view. Worthy projects languish and fail to deliver benefits, starved of resources, while too much investment is made in projects with less merit or potential value. The HBR Project Management Handbook will help you bridge this gap.
In this comprehensive guide, project management expert Antonio Nieto-Rodriguez presents a simple and intuitive framework that will increase any project's likelihood of success. Packed with case studies from many industries worldwide, you'll learn to more effectively navigate through your organization's inventory of projects, programs, and strategic, and agile initiatives in order to better select which ones to push forward and which to kill, as well as how they should be prioritized and how you can ensure they're completed as planned. Timeless yet forward-looking, the advice in this book will help you and your organization thrive in the project-driven world.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2021 Harvard Business School Publishing Corporation (P)2021 Ascent Audioこちらもおすすめ
-
Learning Agile
- Understanding Scrum, XP, Lean, and Kanban
- 著者: Andrew Stellman, Jennifer Greene
- ナレーター: TJ Johnson
- 再生時間: 15 時間 4 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Learning Agile is a comprehensive guide to the most popular agile methods, written in a light and engaging style that makes it easy for you to learn. Agile has revolutionized the way teams approach software development, but with dozens of agile methodologies to choose from, the decision to "go agile" can be tricky. This practical book helps you sort it out, first by grounding you in agile's underlying principles, then by describing four specific - and well-used - agile methods: Scrum, extreme programming (XP), Lean, and Kanban.
著者: Andrew Stellman, 、その他
-
Designing Data-Intensive Applications
- The Big Ideas Behind Reliable, Scalable, and Maintainable Systems
- 著者: Martin Kleppmann
- ナレーター: Benjamin Lange
- 再生時間: 20 時間 56 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Author Martin Kleppmann helps you navigate the diverse data landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications.
著者: Martin Kleppmann
-
The Rules of Programming
- The Missing Manual: How to Write Better Code
- 著者: Chris Zimmerman
- ナレーター: Ray Greenley
- 再生時間: 7 時間 10 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This philosophy-of-programming guide presents a unique and entertaining take on how to think about programming. A collection of twenty-one pragmatic rules, each presented in a stand-alone chapter, captures the essential wisdom that every freshly minted programmer needs to know and provides thought-provoking insights for more seasoned programmers. Author Chris Zimmerman, cofounder of the video game studio Sucker Punch Productions, teaches basic truths of programming by wrapping them in memorable aphorisms and driving them home with examples drawn from real code.
著者: Chris Zimmerman
-
The Fearless Organization
- Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
- 著者: Amy C. Edmondson
- ナレーター: Jennifer Jill Araya
- 再生時間: 6 時間 43 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
The Fearless Organization offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent, but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule, or intimidate.
著者: Amy C. Edmondson
-
The McKinsey Way
- 著者: Ethan M. Rasiel
- ナレーター: Michael Butler Murray
- 再生時間: 4 時間 19 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
著者: Ethan M. Rasiel
-
Fundamentals of Data Engineering
- Plan and Build Robust Data Systems
- 著者: Joe Reis, Matt Housley
- ナレーター: Adam Verner
- 再生時間: 17 時間 31 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice. With this practical book, you'll learn how to plan and build systems to serve the needs of your organization and customers by evaluating the best technologies available through the framework of the data engineering lifecycle.
著者: Joe Reis, 、その他
-
Learning Agile
- Understanding Scrum, XP, Lean, and Kanban
- 著者: Andrew Stellman, Jennifer Greene
- ナレーター: TJ Johnson
- 再生時間: 15 時間 4 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Learning Agile is a comprehensive guide to the most popular agile methods, written in a light and engaging style that makes it easy for you to learn. Agile has revolutionized the way teams approach software development, but with dozens of agile methodologies to choose from, the decision to "go agile" can be tricky. This practical book helps you sort it out, first by grounding you in agile's underlying principles, then by describing four specific - and well-used - agile methods: Scrum, extreme programming (XP), Lean, and Kanban.
著者: Andrew Stellman, 、その他
-
Designing Data-Intensive Applications
- The Big Ideas Behind Reliable, Scalable, and Maintainable Systems
- 著者: Martin Kleppmann
- ナレーター: Benjamin Lange
- 再生時間: 20 時間 56 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Author Martin Kleppmann helps you navigate the diverse data landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications.
著者: Martin Kleppmann
-
The Rules of Programming
- The Missing Manual: How to Write Better Code
- 著者: Chris Zimmerman
- ナレーター: Ray Greenley
- 再生時間: 7 時間 10 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This philosophy-of-programming guide presents a unique and entertaining take on how to think about programming. A collection of twenty-one pragmatic rules, each presented in a stand-alone chapter, captures the essential wisdom that every freshly minted programmer needs to know and provides thought-provoking insights for more seasoned programmers. Author Chris Zimmerman, cofounder of the video game studio Sucker Punch Productions, teaches basic truths of programming by wrapping them in memorable aphorisms and driving them home with examples drawn from real code.
著者: Chris Zimmerman
-
The Fearless Organization
- Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
- 著者: Amy C. Edmondson
- ナレーター: Jennifer Jill Araya
- 再生時間: 6 時間 43 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
The Fearless Organization offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent, but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule, or intimidate.
著者: Amy C. Edmondson
-
The McKinsey Way
- 著者: Ethan M. Rasiel
- ナレーター: Michael Butler Murray
- 再生時間: 4 時間 19 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
著者: Ethan M. Rasiel
-
Fundamentals of Data Engineering
- Plan and Build Robust Data Systems
- 著者: Joe Reis, Matt Housley
- ナレーター: Adam Verner
- 再生時間: 17 時間 31 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice. With this practical book, you'll learn how to plan and build systems to serve the needs of your organization and customers by evaluating the best technologies available through the framework of the data engineering lifecycle.
著者: Joe Reis, 、その他
-
Fundamentals of Software Architecture
- An Engineering Approach
- 著者: Mark Richards, Neal Ford
- ナレーター: Benjamin Lange
- 再生時間: 13 時間 10 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This book provides the first comprehensive overview of software architecture’s many aspects. Aspiring and existing architects alike will examine architectural characteristics, architectural patterns, component determination, diagramming and presenting architecture, evolutionary architecture, and many other topics. Mark Richards and Neal Ford—hands-on practitioners who have taught software architecture classes professionally for years—focus on architecture principles that apply across all technology stacks.
著者: Mark Richards, 、その他
-
Project Management All-in-One for Dummies
- 著者: Stanley E. Portny PMP et al.
- ナレーター: Jonathan Yen
- 再生時間: 21 時間 45 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Project Management All-in-One for Dummies is the premier go-to for PMs looking for hands-on information and advice to take their organizational, planning, and execution skills to new heights. In this book you will find: Project Management for Dummies, Agile Project Management for Dummies, Project Management Checklists for Dummies, Managing Millennials for Dummies, SCRUM for Dummies, Microsoft Project 2019, Product Management for Dummies, and Enterprise Agility for Dummies....
-
Lead and Disrupt
- How to Solve the Innovator's Dilemma
- 著者: Charles A. O'Reilly III, Michael L. Tushman
- ナレーター: James Foster
- 再生時間: 8 時間 36 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
-
-
amazing book
- 投稿者: Amazon カスタマー 日付: 2020/05/26
著者: Charles A. O'Reilly III, 、その他
-
Software Engineering at Google
- Lessons Learned from Programming Over Time
- 著者: Titus Winters, Tom Manshreck, Hyrum Wright
- ナレーター: Mark Sando
- 再生時間: 23 時間 36 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
How can software engineers manage a living codebase that evolves and responds to changing requirements and demands over the length of its life? Based on their experience at Google, software engineers Titus Winters and Hyrum Wright, along with technical writer Tom Manshreck, present a candid and insightful look at how some of the world’s leading practitioners construct and maintain software. This book covers Google’s unique engineering culture, processes, and tools and how these aspects contribute to the effectiveness of an engineering organization.
著者: Titus Winters, 、その他
-
The Masters of Private Equity and Venture Capital
- Management Lessons from the Pioneers of Private Investing
- 著者: Robert Finkel, David Greising
- ナレーター: Walter Dixon
- 再生時間: 10 時間 16 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In The Masters of Private Equity and Venture Capital, the pioneers of the industry share the investing and management wisdom they have gained by investing in and transforming their portfolio companies. Based on original interviews conducted by the authors, this book is filled with colorful stories on the subjects that most matter to the high-level investor, such as selecting and working with management, pioneering new markets, adding value through operational improvements, applying private equity principles to non-profits, and much more.
著者: Robert Finkel, 、その他
-
HBR Guide to Getting the Right Work Done
- HBR Guide Series
- 著者: Harvard Business Review
- ナレーター: Jonathan Yen
- 再生時間: 3 時間 49 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Your inbox is overflowing. You're paralyzed because you have too much to do but don't know where to start. Your to-do list never seems to get any shorter. You leave work exhausted but have little to show for it. It's time to learn how to get the right work done. In the HBR Guide to Getting the Right Work Done, you'll discover how to focus your time and energy where they will yield the greatest reward. Not only will you end each day knowing you made progress—your improved productivity will also set you apart from the pack.
-
Making Things Happen
- Mastering Project Management
- 著者: Scott Berkun
- ナレーター: Ryan Burke
- 再生時間: 15 時間 12 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Microsoft project veteran Scott Berkun offers a collection of essays on field-tested philosophies and strategies for defining, leading, and managing projects. Each essay distills complex concepts and challenges into practical nuggets of useful advice, and the new edition now adds more value for leaders and managers of projects everywhere.
著者: Scott Berkun
-
Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- 著者: Richard H. Thaler, Cass R. Sunstein
- ナレーター: Sean Pratt
- 再生時間: 11 時間 33 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
著者: Richard H. Thaler, 、その他
-
The Fast Forward MBA in Project Management, 5th Edition
- The Comprehensive, Easy to Read Handbook for Beginners and Pros
- 著者: Eric Verzuh
- ナレーター: Mike Chamberlain
- 再生時間: 18 時間 4 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
The Fast Forward MBA in Project Management, 5th Edition: The Comprehensive, Easy to Read Handbook for Beginners and Pros is a comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you the answers you need now. You'll find cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues.
著者: Eric Verzuh
-
The Coming of Neo-Feudalism
- A Warning to the Global Middle Class
- 著者: Joel Kotkin
- ナレーター: Traber Burns
- 再生時間: 6 時間 33 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Following a remarkable epoch of greater dispersion of wealth and opportunity, we are inexorably returning towards a more feudal era marked by greater concentration of wealth and property, reduced upward mobility, demographic stagnation, and increased dogmatism. If the last 70 years saw a massive expansion of the middle class, not only in America but in much of the developed world, today that class is declining and a new, more hierarchical society is emerging. The new class structure resembles that of Medieval times.
著者: Joel Kotkin
-
Nine Things Successful People Do Differently
- 著者: Heidi Grant Halvorson
- ナレーター: Shannon Parks
- 再生時間: 1 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Decades of research on achievement suggests people at the top of their game tend to reach their goals because of what they do - not because of who they are. In this short, provocative, and useful HBR Single, motivational psychologist Heidi Grant Halvorson translates the psychological secrets of these winning human beings for your use.
-
Business Communication
- Harvard Business Essentials Series
- 著者: Harvard Business Review
- ナレーター: Michael Butler Murray
- 再生時間: 4 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.
-
Software Architecture: The Hard Parts
- Modern Trade-Off Analyses for Distributed Architectures
- 著者: Neal Ford, Mark Richards, Pramod Sadalage, 、その他
- ナレーター: Dena Dahilig
- 再生時間: 12 時間 53 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
There are no easy decisions in software architecture. Instead, there are many hard parts—difficult problems or issues with no best practices—that force you to choose among various compromises. With this book, you'll learn how to think critically about the trade-offs involved with distributed architectures. Architecture veterans and practicing consultants Neal Ford, Mark Richards, Pramod Sadalage, and Zhamak Dehghani discuss strategies for choosing an appropriate architecture.
著者: Neal Ford, 、その他
-
Data Science for Business
- What You Need to Know About Data Mining and Data-Analytic Thinking
- 著者: Foster Provost, Tom Fawcett
- ナレーター: Benjamin Lange
- 再生時間: 12 時間 46 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.
著者: Foster Provost, 、その他
-
Rewired
- The McKinsey Guide to Outcompeting in the Age of Digital and AI
- 著者: Eric Lamarre, Kate Smaje, Rodney Zemmel
- ナレーター: George Newbern
- 再生時間: 7 時間 19 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race. McKinsey Digital's top leaders Eric Lamarre, Kate Smaje, and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections.
著者: Eric Lamarre, 、その他
-
100 Ways to Motivate Yourself, Third Edition
- Change Your Life Forever
- 著者: Steve Chandler
- ナレーター: Fred Stella
- 再生時間: 6 時間 43 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
With the third refreshed edition of 100 Ways to Motivate Yourself, Steve Chandler helps you create an action plan for living your vision, in business and in life. It features 100 proven methods to positively change the way you think and act - methods based on feedback from the hundreds of thousands of corporate and public seminar attendees Chandler speaks to each year. The book now also includes techniques and breakthroughs he has created for individual coaching clients.
-
-
Motivation is the key.
- 投稿者: シンプルイングリッシュの村上博昭 日付: 2022/12/04
著者: Steve Chandler
-
Innovation and Entrepreneurship
- 著者: Peter F. Drucker
- ナレーター: Michael Wells
- 再生時間: 9 時間 31 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker
-
Public Speaking for Success
- 著者: Dale Carnegie
- ナレーター: Sean Pratt
- 再生時間: 15 時間 28 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This 2006 revision - edited by a longtime consultant to Dale Carnegie & Associates, Inc., and the editor in charge of updating How to Win Friends and Influence People - is the definitive one for our era. While up to date in its language and points of reference, Public Speaking for Success preserves the full range of ideas and methods that appeared in the original, including Carnegie's complete speech and diction exercises, which follow each chapter, as the author originally designated them.
著者: Dale Carnegie
-
Investment Banking (3rd Edition)
- Valuation, LBOs, M&A, and IPOs
- 著者: Joshua Rosenbaum, Joshua Pearl, Joseph R. Perella - foreword, 、その他
- ナレーター: Mike Chamberlain
- 再生時間: 14 時間 15 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In the constantly evolving world of finance, a solid technical foundation is an essential tool for success. Until the welcomed arrival of authors Josh Rosenbaum and Josh Pearl, no one had taken the time to properly codify the lifeblood of the corporate financier's work - namely, valuation, through all of the essential lenses of an investment banker. With the release of Investment Banking, Third Edition, Rosenbaum and Pearl once again have created the definitive guide that they wish had existed when they were trying to break into Wall Street.
著者: Joshua Rosenbaum, 、その他
-
HBR's 10 Must Reads on Managing Yourself, Vol. 2
- HBR's 10 Must Reads Series
- 著者: Harvard Business Review
- ナレーター: Steve Menasche, Teri Schnaubelt
- 再生時間: 4 時間 57 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
-
The 30 Day MBA
- Your Fast Track Guide to Business Success
- 著者: Colin Barrow
- ナレーター: Tom Parks
- 再生時間: 13 時間 35 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the audiobook for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy.
著者: Colin Barrow
-
Solving for Project Risk Management
- Understanding the Critical Role of Uncertainty in Project Management
- 著者: Christian B. Smart
- ナレーター: Barry Abrams
- 再生時間: 9 時間 30 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
All projects, large and small, are subject to various risks. But the failure to manage inherent risk with diligence and know-how can lead to devastating consequences for an organization. In this comprehensive hands-on guide, a renowned expert in the field provides everything organizations need to conduct project risk management the right way.
-
Cybersecurity
- The Insights You Need from Harvard Business Review
- 著者: Harvard Business Review, Alex Blau, Andrew Burt, 、その他
- ナレーター: Jonathan Todd Ross
- 再生時間: 2 時間 56 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.
著者: Harvard Business Review, 、その他
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他