A fact is a fact, right? Unfortunately, it's not that simple. A "fact" is primarily defined as "a thing that is indisputably the case". The problem with that definition is that virtually anything can be disputed, and most things are. But the legal language of "beyond a reasonable doubt" applies to this definition. Many times, especially on the Internet, facts that are disputed are done so without reasonable doubt. For example, there is an entire organization devoted to disputing the fact that the earth is not flat.

Very little information we consume is straight fact. We consume opinion, commentary, satire, gossip, conspiracy theories, marketing copy, and other forms of non-facts. Even when we are given facts, it can be done in such way to mislead, deceive, and manipulate where we are led to develop a false sense of confidence in our conclusions based on these facts.

Oh, by the way, "alternative facts," are falsehoods.

In this book, we will go over important concepts that will help you to become a more responsible consumer of information including:

• Important terms such as fake news site, click bait, echo chamber, and more
• How our cognitive biases get in the way when it comes to accepting reality
• How to quickly evaluate any information source
• How to ask the right questions when deciding how much weight to give information
• How to spot when you are being misled, deceived, manipulated, or outright lied to